#222 The Importance of Protecting Footwear IP with Sara Vanderhoff of adidas
Jul 06, 2020•32 min•Ep. 222
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Episode description
On this Shoe-In Show episode, Sara Vanderhoff, Associate General Counsel, Global Brands at adidas Group, joins to discuss the importance of protecting your footwear brand in the global marketplace. Walk away with key strategies to building effective and dynamic IP enforcement protocols based on Sara’s vast experience defending one of our industry’s most iconic brands.
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