Johnny Earle | Johnny Cupcakes | Shirt Show 142

By definition, Johnny Cupcakes is a cult classic. Where they lack a blockbuster level of brand awareness, they excel in having fostered a diehard fanbase who just... gets it. And if you don't get it, you probably weren't supposed to in the first place. If you're familiar with the world's greatest fakery, put on some sweats and snack on some nutritional yeast popcorn with this old favorite. If you're a first timer, here's your chance to join the club. Topics of discussion include: The value of engagement, first impressions, choosing to sell direct to customer, DIY work ethic, the murky waters of parody, the balancing act between expanding and maintaining focus, pop up shops, greeting cards, magic, shark prank, and learning to speak.