Ep. 2 - What Transparency Marketing Really Looks Like w/ Marcus Sheridan

Chris Bass sits down with Marcus Sheridan to unpack what transparent marketing really looks like and why most companies don't do it. Marcus is a keynote speaker, sales professional, and marketing professional with over 20+ years of experience. Besides launching River Pools, likely one of the most recognizable pool brands in the country, Marcus's book They Ask You Answer was named #1 Marketing Book for 2017 by Mashable. Listen in to get practical advice on how to build a trusted brand through transparent marketing.