Shed and Shine

Gino Wickman and Rob Dube•shine.the10disciplines.com

Business

Entrepreneurship

Education

Self-Improvement

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We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.

Last refreshed: July 2nd, 2025 at 8:06 PM ⓘ

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Episodes

Episode 10: Gino's Riff - Maximum Impact

Unlocking True Entrepreneurial Freedom: From Shedding to Shining In this episode, Gino Wickman focuses on the transition from shedding personal limitations to shining as true, impactful entrepreneurs. Gino elaborates on the process of shedding inner barriers to unlock entrepreneurial freedom, emphasizing the importance of being one's True Self and maximizing impact. He introduces the True Self Model, highlighting its focus on impact and peace, and discusses strategies for entrepreneurs to delega...

May 15, 2024•10 min

Episode 9: True Self: What Is It?

Finding Your True Self: Meditation, Contemplation, and Overcoming the Ego In this episode of the Shed and Shine Podcast, hosts Gino Wickman and Rob Dube engage in a deep dive into the concept of the True Self and its significance for entrepreneurs. They explore how societal expectations, professional roles, and personal traumas can obscure our True Self, making it difficult to live authentically and realize our full potential. Through personal anecdotes and discussions on meditation, contemplati...

May 08, 2024•34 min

Episode 8: Gino's Riff - The True Self Exercise

Unlocking True Entrepreneurial Freedom: Exploring the True Self and Layer Shedding Exercises In this episode of the Shed and Shine Podcast, host Gino Wickman guides listeners through profound exercises aimed at helping entrepreneurs achieve true freedom by shedding layers and discovering their True Selves. Gino introduces two main exercises: the True Self Exercise, which encourages listeners to envision their lives without any personal or professional attachments to discover their core selves, a...

May 01, 2024•16 min

Episode 7: Shedding Layers

Unlocking Entrepreneurial Freedom: The Power of Shedding Layers In this episode of the Shed and Shine Podcast, Gino Wickman and Rob Dube delve into the concept of shedding personal and emotional layers to unlock true entrepreneurial freedom. They discuss their book Shine and the 10 Disciplines as tools to help entrepreneurs shed inhibitions and ego, referencing their personal experiences with therapy, meditation, and plant medicine as methods for personal growth. They also explore the influence ...

Apr 25, 2024•37 min

Episode 6: Gino's Riff - Shedding Layers

Gino Wickman delves deep into the process of shedding layers to allow entrepreneurs to free their true selves and achieve true entrepreneurial freedom. Wickman encourages listeners to build on the foundations set in previous episodes to understand how all decisions stem from either love or fear, and to identify and remove the blocks that prevent them from shining their brightest. Highlighting practical steps and resources, including therapy, meditation, and specific literary recommendations like...

Apr 17, 2024•18 min

Episode 5: The Driven Entrepreneur

Embracing the Blessing and Curse of Being a Driven Entrepreneur Hosts Gino Wickman and Rob Dube delve into the topic of the driven entrepreneur. They discuss the duality of being a driven entrepreneur, highlighting its benefits such as being creators, problem solvers with superhuman stamina, and challenges, including leaving a 'black trail' of damage mentally, physically, and emotionally. They also address the genetic predisposition toward an insatiable desire for accomplishment, the risks of ad...

Apr 10, 2024•19 min

Episode 4: Gino's Riff - Seeing The 3 Discoveries

Join Gino Wickman as he delves into the essence of True Self and the three profound discoveries to unleash inner peace and drive. Introduction: Riff Number Two Your True Self Unveiling the Three Discoveries Discovery One Discovery Two Discovery Three ABOUT THE 10 DISCIPLINES The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs learn that it is possible to be driven and have peace while making a bigger impact. We want to help you shed the bar...

Apr 03, 2024•15 min

Episode 3: Shedding and Shining

Shedding and Shining In this episode of the Shed and Shine podcast, co-hosts and co-authors Gino Wickman and Rob Dube discuss the concepts of shedding and shining as fundamental processes for entrepreneurs seeking true freedom. They emphasize the importance of looking inward to unlock one's True Self and entrepreneurial potential. Shedding is described as the process of removing layers of ego and societal expectations to reveal one's true essence, while shining is the outcome of this process, wh...

Mar 27, 2024•18 min

Episode 2: Gino's Riff - The Context

In the second episode of Shed and Shine podcast, Gino Wickman delivers his first solo riff. Gino gives the context behind the podcast as a whole, while also sharing his journey of shedding his shit, finding inner peace, and maximizing impact and inner peace through the 10 Disciplines. He reflects on his outer world successes and inner world struggles, urging listeners to go deep within themselves. ABOUT THE 10 DISCIPLINES The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission ...

Mar 27, 2024•15 min

Episode 1: Why Are We Doing This?

Introducing the Shed and Shine Podcast: Unlocking True Entrepreneurial Freedom In the inaugural episode of the Shed and Shine podcast, hosts Gino Wickman and Rob Dube introduce their new venture aimed at helping driven entrepreneurs achieve true freedom by shedding the layers that prevent them from being their True Selves referred to as 'shedding their shit') and shining. Both hosts bring a wealth of entrepreneurial experience and insight, having co-authored the book Shine: How Looking Inward is...

Mar 10, 2024•20 min

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