Beyond Growth: How to Build a Purpose-Driven Business with Mary Elaine Baker
Episode description
In corporate America, it’s often all about the numbers, the metrics, the quotas, the profit. But in your purpose-driven business, it has to be about something more. It has to be about people.
Mary Elaine Baker understands this, as it’s one of the four priority pieces in her business. She is the co-founder and integrator of VAUSA, a virtual assistance company unlike any other. With no entrepreneurial background beforehand, she’s taken her business and grown and scaled it in a way that really resonates with her clients. To find out how she’s done it, let’s dive into her corner of the virtual assistance world!
In this episode of She Thinks Big, you’ll learn about the importance of building a strong company culture, the challenges and rewards of scaling a business, and the valuable lessons she learned along the way. Mary will discuss her four priority pieces, their significance in building her business, and how you can approach business scaling to ensure the creation of a thriving, purpose-driven enterprise for yourself and your clients.
2:35 - Mary introduces herself and discusses why she co-founded VAUSA
5:27 - What Mary’s clients and virtual staff are normally struggling with when they come to her
11:57 - The importance of how your business values show up and how Mary grew (and then intentionally downsized) her business
21:15 - Mary’s four priority pieces and how they ground you and prevent fear or scarcity-based decision-making
23:54 - Questions to ask yourself if you want to move from growth to scale mode in your business
27:09 - What Mary does when a VA she hires experiences a confidence crisis about their ability to do the work
32:43 - What to ask yourself if you’re considering hiring a virtual assistant
Connect with Mary Elaine Baker
In 2018, Mary Elaine co-founded VAUSA with her husband after experiencing the benefits of time freedom when Mary Elaine became a virtual assistant. As a military couple, they appreciated the flexibility that remote work provided, allowing Mary Elaine to balance her work and family life while easily adapting to the frequent changes of military life. Her experience working with entrepreneurs and connections with military spouses highlighted the need for a platform that could connect clients and virtual assistants, build trust, and facilitate effective collaboration. Thus, VAUSA was created to offer the gift of time freedom to both its clients and team.
VAUSA | Facebook | Instagram | LinkedIn | Youtube
Mentioned In Beyond Growth: How to Build a Purpose-Driven Business with Mary Elaine Baker
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