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She's Off Script

Serwaa Adjei-Pelleserwaaadjeipelle.com
Welcome to the She’s Off Script podcast where we talk to women who have been bold enough to define and forge their own path to success. In a world of so much sameness, they have broken through society’s expectations and decided to go off the script. Join us as we learn from their journey’s to create our own unique blueprints for success.
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Episodes

Episode 114: How to Host Your First Virtual Summit

Have you noticed people are hosting a lot more virtual summits these days? As you probably know, we recently hosted our first She’s Off Script virtual summit. Today, I’m giving you a behind the scenes look into what that was like to host our first virtual summit. I’ll be sharing everything from how I found our speakers to the tech, legal, and logistics side of it all.

Oct 29, 202028 min

Episode 113: How Tara Reed Builds Apps Without Code

Did you know it's possible to build an app without knowing how to code? Most of us probably have a list of app ideas we've pushed aside because we think we have to shell out thousands of dollars for a developer.

Oct 22, 202028 min

Episode 112: How To Build A Global Brand With Afua Osei

What does it take to build a global brand? In today’s episode, we meet Afua Osei, the Co-Founder of She Leads Africa. In 2012, Afua decided to take an internship in Nigeria and fell in love. Born Raised in the DMV area, this move had her family looking at her sideways. 8 years later, she and her partner Yasmine have built a global digital lifestyle platform that has reached more than 800,000 millennial

Oct 15, 202040 min

Episode 111: The 1 Thing You Need To Build A Community Of 1000 True Fans

For this episode, I'm sharing the one thing you need to start building a community of 1000 true fans. When I first started building my business, I was hyper-focused on getting as many followers as possible. Then I heard Kevin Kelly’s concept of having 1000 true fans and my perspective totally shifted.

Oct 13, 202022 min

Episode 110: 3 Things To Put On Your Business To-Do List

For this episode, I'm sharing 3 things that should be on every business owner's to-do list. As a new business owner, I actually googled "How entrepreneurs spend their time." and "A day in the life of an entrepreneur."

Oct 07, 202022 min

Episode 109: Finding Your Voice with Jam Gamble

In today’s episode, we meet speaker, coach, and educator Jam Gamble. Jam accidentally pitched herself for a TV show that she ended up hosting for 6 seasons. Today, she is not only invited to speak at conferences but also coaches others on how to find their voice and speak their truth in her Slay The Mic program.

Oct 01, 202030 min

Episode 108: 5 Ways To Package Your Expertise

For this episode, I'm sharing 5 ways you can package up your expertise into digital products and services. When I first launched my business, I was tempted to try every new

Sep 29, 202032 min

Episode 107: Becoming A Freelancer With Latasha James

In today’s episode, we meet Freelancer and Digital Marketing strategist, Latasha James. Latasha started freelancing as a college student and kept it up through 2 jobs at fortune 500 companies. Today, has turned her freelancing side hustle into an agency she runs full-time.

Sep 24, 202036 min

Episode 105: Never Too Late To Launch A Blog with Anna Groves

Have you been thinking about launching a blog...for years? What's stopping you? In today’s episode, we meet Blogger and influence marketer Anna Mae Groves. For 7 years, Anna talked about launching a blog but for some reason hesitated to launch it.

Sep 10, 202042 min

Episode 104: How To Create A Content Strategy

For this episode, we’re talking about what a content strategy is, why you need one, and how to create one for your brand. Every week I get asked some variation of the question, “Where do you get all your content ideas?” The short answer is, I have a content strategy. NOT a content calendar but a content STRATEGY.

Sep 08, 202021 min

Episode 103: How To Launch A Course With Tasha Booth

Want to launch a course but worry about how to juggle all the moving pieces? In today’s episode, we meet Tasha Booth. Tasha is the CEO of the Launch Guild and is also a virtual Assistant and OBM Business Coach.

Sep 03, 202031 min

Episode 102: 3 Ways To Make A Great First Impression On Clients

What does it take to make a great first impression on potential clients? It only takes 1/10th of a second for people to decide whether they trust your brand and within the first 7 seconds, they will have made decided on their first impression of you.

Sep 01, 202019 min

Episode 101: Launching Social Media Management Agencies with Ericka Dukes

In today’s episode, we meet the CEO of Social Ink co, Ericka Dukes. 5 years ago, Ericka was unexpectedly laid off from her job. This turn of events freed her up to try her luck at becoming a social media manager. Today, she not only runs her own social media management agency but also teaches others how to launch and scale agencies of their own. For some business owners, social media is a dreaded task. During our conversation, Ericka shares tips on how business owners can approach hiring their f...

Aug 27, 202042 min

Episode 100: 9 Lessons From Your Favorite Boss Women

For our 100th episode, I'm revisiting some of the best gems shared by the boss women from your favorite episodes. If you’re new to our show, these episodes are a great place to start. If you’re one of the show’s day ones, it never hurts to hear these gems again.

Aug 25, 202028 min

Episode 99: 3 Habits of Consistent People

When people ask me for advice on starting a podcast, I tell them that starting a podcast is relatively easy... You can Google almost anything. The hard part is remaining consistent, improving on your last episode, and marketing the episodes you’ve spent hours on producing. For this episode, I’m sharing 3 Habits of consistent people. With our 100th episode being released next week, I wanted to share a few ways I’ve been able to stay consistent with producing this show. During this episode, I shar...

Aug 20, 202031 min

Episode 98: 4 ways I Balance Motherhood With Entrepreneurship

For this episode, I’m sharing 4 ways I balance motherhood with entrepreneurship...especially in the landscape created by COVID-19. Balancing motherhood with work in and outside the home has always been a challenge. We don’t often hear about what that challenge looks like from the perspective of mothers in the entrepreneurial space.⠀While I do get to choose my own hours, the pressure to succeed while wearing many hats in my business is immense.⠀With the school year now kicking off remotely, the c...

Aug 18, 202032 min

Episode 97: Launching A Business During A Pandemic with Abenaa Adjei

In today’s episode, we meet my little sister, Abenaa Adjei. By day she’s a digital product and project manager and by side-hustling nights, she is launching an online retail business in the midst of this pandemic. You’ve probably seen the narrative floating around that this period in our history is the ideal time to launch a new business or learn a new skill. While that’s not a possibility for everyone, Abenaa has been able to do just that with her downtime. She is days away from launching an on...

Aug 13, 202029 min

Episode 96: 5 Ways New Customers Can Find Your Business

Do you ever wonder how people first discover your business or personal brand? When someone new pops into my DMs, I sometimes check how they found me. I check because I need to know: 1.) How well my funnels are converting 2.) What content is resonating 3.) What I need to do more or less of In this episode, I’m sharing 5 ways new customers are discovering businesses. Let's make sure you're showing up in the ways your potential clients will respond to. In paying close attention, I have found there ...

Aug 11, 202022 min

Episode 95: Off Script Update – 2 years after quitting my job. Do I regret it?

In today’s episode, I share how my entrepreneurial journey is going 2 years after quitting my job. I haven’t done an Off Script Update since episode 53 which was released in October of last year. So to refresh your memories, in these episodes, I share how my own personal business building journey is going. Recently, I’ve been getting questions on how I’ve gotten to where I am and how long it’s taken for me to hit certain milestones. As much as we’re told to run our own race, it’s human nature to...

Aug 06, 202020 min

Episode 94: 5 Ways To Get Re-inspired

As much as I love the look on my clients' faces when I bring them clarity or solve a problem for them, sometimes I feel uninspired. Sometimes I just don't want to do it! So how do you shake off the funk and get re-inspired to work on your business? ⠀ Don't be fooled by the smiles and the highlight reels on social media. Entrepreneurship is a rollercoaster and there are times when we feel uninspired and don’t want to walk the path that many of us have created for ourselves. I know from experience...

Aug 04, 202025 min

Episode 93: How To Invent Toys With Toy Coach, Azhelle Wade

In today’s episode, we meet the Toy Coach, Azhelle Wade. Azhelle teaches everyday people how to enter the toy industry as inventors and entrepreneurs. She has spent over 10 years in the toy industry where she served as global product development and design manager at Toys “R” Us and has held other roles that taught her the ins and outs of costing, designing, and manufacturing. During our conversation, Azhelle took us through her process for coming up with innovative toy ideas. She also gave us a...

Jul 30, 202039 min

Episode 92: 4 Ways To Go From Small Business Owner To CEO

Not all entrepreneurs are CEOs. Building a business that lasts, requires that your actions and mindset move from those an entrepreneur making moves to a that CEO executing for growth. ⠀ If the ousting of the founders of Uber and WeWork taught us anything, it’s that the skills it takes to start your business won’t take it to the next level. ⠀ So how do you know if you’re operating as a CEO or as an entrepreneur? ⠀ As a reminder, this series of episodes are recorded during our weekly Instagram liv...

Jul 28, 202020 min

Episode 91: Building SugaBerry with Tika Sumpter and Thai Randolph

While I was pregnant, I Googled every sign and symptom. At the time, it didn't dawn on me that the sites I visited weren't speaking to moms like me. When I recently came across SugaBerry, it clicked that this was the kind of community I had been searching for. In today’s episode, we meet Actor, Tika Sumpter, and Business Executive, Thai Randolph. 3 1/2 years ago, while Tika was pregnant with her daughter Ella, she discovered there were no online communities that catered to black and brown moms. ...

Jul 23, 20201 hr 2 min

Episode 90: Ask Serwaa Anything

Have you ever wondered how I got the courage to leave my 9-5 or how I find guests for the She's Off Script podcast? For this episode, I’m answering all the personal, business, and podcast related questions you all submitted via Instagram. I tend to get asked these some of these questions often so it was nice to get some answers out in a place those of you who are new to me can find them. Listen on Apple Podcasts Questions you asked: Business Congrats on the success of your business! How did you ...

Jul 21, 202040 min

Episode 89: What It’s Like Being Married To An Entrepreneur With Brice Pellé

We just celebrated our 10-year wedding anniversary and I thought we would give you all insight into what my journey into entrepreneurship has been like from my husband, Brice Pellé ’s, perspective. The impact on our spouses is a perspective we don't hear too much about in the entrepreneurial space. Although this episode only touches the tip of the iceberg, it should give you a starting point for conversations with your spouse. Before I asked Brice some tough questions, we did a husband tag segme...

Jul 16, 202033 min

Episode 88: 3 Ways To Land Your First Consulting Client

Are you ready to turn your corporate expertise into a consulting or coaching business? Over the past two years, I have built a consulting business based on the skill and strategies I learned in the corporate world. One of the questions I get asked most frequently is how I got my first clients. Well, I'm answering this question as a part of our back to business basics podcast series. In this episode, I'm sharing 3 ways you can land your initial consulting clients. As a reminder, this series of ep...

Jul 14, 202023 min
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