Episode 166: How to Create Your Ideal Customer Profile (SBL Bootcamp week 2)
Apr 14, 2022•23 min
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Episode description
Not everyone is your customer and the sooner you learn that, the better for your business and your sanity as a business owner.
When I ask excited new business owners who they hope will purchase their products and services, they often say "everyone!" Unfortunately, that response is the equivalent of trying to chase multiple rabbits in different directions.
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