I chat with Liz Nable about her journey from starting an unknown fitness franchise in Australia to building it into a million dollar business through leveraging her media skills and free PR. Liz shares her accidental path into entrepreneurship and how she used her experience in journalism to get media coverage and raise brand awareness. You will learn tips for preparing their business for media attention and pitching journalists. Episode Highlights How Liz took an unknown fitness concept in Aust...
Jun 17, 2024•35 min
This week we're talking all things websites! I discuss the importance of measuring website metrics like traffic, bounce rate, time on site and conversions over time with my guest Charley Ulale. We explore how business owners can test changes to elements like links, checkout processes and more to track the impact on conversions. Episode highlights include: Key metrics business owners should track like bounce rate and time on site How testing small changes can help identify issues preventing conve...
May 20, 2024•35 min
I'm diving into the importance of personal responsibility and accountability for business success. I'll also be sharing insights on cultivating a growth mindset, embracing challenges, and celebrating progress. Episode highlights include: Why taking radical responsibility for your own success is key The importance of active participation and engagement in group coaching programs Developing resilience and maintaining focus on long-term goals How self-awareness and aligning with core values brings ...
May 06, 2024•20 min
In this episode, I'm digging into some of the most common challenges with time management and lack of energy that business owners face. I'm giving you actionable strategies for effective time planning, prioritising high-value tasks, leveraging community support, and optimising self-care habits to boost productivity and business growth. Episode Highlights: Use a simple productivity planner to plan your week and reduce overwhelm Prioritise tasks that leverage your strengths and energise you Set bo...
Apr 29, 2024•42 min
I'm sharing my top tips for regional businesswomen to build powerful connections and grow their business through networking. I discuss strategies for overcoming geographical barriers through online networking and making personal connections. You'll also learn how to nurture meaningful relationships and leverage local resources through community involvement. Episode Highlights - Reach out personally online to expand your network beyond your location - Follow up after events to turn connections in...
Apr 22, 2024•17 min
I'm delighted to be interviewing photographer and personal branding expert Claire Miles. Claire shares her journey of pivoting her photography business during COVID and opening her own studio space. She discusses the importance of personal branding for businesses and optimising photos in Canva. Claire will also be presenting a masterclass for the Regional Business Women's membership on boosting creativity and efficiency in Canva. Episode Highlights Personal branding through visuals like photos h...
Apr 15, 2024•50 min
I'm sharing a powerful coaching technique to help listeners overcome limiting beliefs like "I'm not good enough" that could be holding you back in business. Through thought-provoking questions, you'll be guided to identify and challenge negative thought patterns, build self-belief, and remove internal blocks. I also share how I use this technique in my private coaching practice to help female entrepreneurs accelerate business growth by strengthening their mindset. Episode Highlights A 10-step co...
Apr 08, 2024•26 min
I'm sitting down with regional marketing expert Erika McInerney to discuss leveraging social media platforms specifically for small businesses in rural areas. Erika shares over 20 years of experience helping regional business owners navigate the ever-changing landscape of social media marketing. Learn tips for choosing the right platforms, organic reach strategies, closing the expectation gap, and more! Episode Highlights Focus on business goals, audience and resources when selecting social medi...
Mar 18, 2024•44 min
This week I had the pleasure of interviewing two founding members of The Regional Business Women's membership program to discuss their business journeys and the value of community. Louise Parker from CVs by Louise shares her resume writing business story, while Belinda Moss from Writey-Oh discusses starting her calligraphy business. They explore challenges of entrepreneurship and self-doubt, and how the membership has helped them through masterclasses, planning, and networking. Episode Highlight...
Mar 11, 2024•50 min
This week I'm interviewing social media expert Maree Sortino to discuss the latest social media strategies and tips for regional business owners. Maree shares insights on creating engaging video content, using trending audio effectively, and developing a comprehensive social media planning strategy. Episode Highlights Use the first 1.3-3 seconds of reels to capture viewers' attention Include a clear call to action within the reel itself Authentically represent your business and target audience i...
Mar 04, 2024•46 min
In this episode, I'm sharing my Top 3 tips on how regional business owners can triple the impact of their brand marketing. I discuss the importance of taking a holistic approach to brand marketing that considers both internal elements like business values and mission, as well as external elements like customer relationships. Many businesses are missing crystal clear messaging, strong brand positioning, and recognisable brand strength in their strategies, so I also discuss the need to build a hig...
Feb 26, 2024•27 min
I'm sitting down with financial empowerment coach Erin Davis to discuss the importance of understanding your business finances. Erin shares practical tools for reading financial reports and overcoming self-doubt. We also explore how money mindset influences charging worth and success. Episode Highlights : Understanding profit/loss and balance sheets is key to making informed decisions Developing a strong relationship with your accountant provides support and guidance Identifying limiting money s...
Feb 19, 2024•39 min
Are you swimming around in circles feeling stuck and frustrated? In this episode Donna shares insights on the importance of clarity and how to get it! Donna discusses how a lack of clarity can hinder progress and success, provides practical tools and techniques to help you get crystal clear and move your business forwards! Episode Highlights Understand the reasons why clarity is vital for high performance Learn ways to define what you want, why, and how to achieve it so you can channel your ener...
Feb 05, 2024•29 min
I'm sharing the four life-changing habits that I've learned from my High Performance Coaching certification. These habits, if practiced daily, can lead to long-term success, wellbeing and happy relationships in business and life. I'll dig into the importance of intention, joy, honoring struggles and embracing a role model mindset. Episode Highlights Set high levels of intention each day to live with integrity, love unconditionally and make a difference Intentionally generate joy in your business...
Feb 05, 2024•23 min
In this episode, I'm sharing some highlights from my recent masterclass on how mindset impacts business success and growth. I'll be discussing the power of our internal dialogue and how to take control of negative thoughts that can hold us back. Episode Highlights: Our thoughts are responsible for the results we get, so we must pay attention to our self-talk Reframe fear as an indication you care about success rather than something to avoid Ask empowering questions to shift your mindset from dou...
Jan 29, 2024•33 min
Kell Quarrell joins me to discuss the importance of surrounding yourself with a supportive community for business owners. We share how feeling alone in business can negatively impact your mindset and success. Tips include collaborating over competing, setting clear boundaries and expectations when collaborating with others, and recognising when to lean on or avoid certain people for advice. Episode Highlights: Build relationships long-term with a community who understands you and your business g...
Jan 22, 2024•39 min
Josephine Lancuba and I discuss how to identify and tap into your zone of genius to stand out from the crowd and feel fulfilled in your work. We explore what exactly is your zone of genius and how it differs from just being skilled. Josephine shares tips on how to clarify your zone through self-reflection and creating lists of what you enjoy versus don't enjoy. We discuss the importance of monetizing your zone of genius and how to overcome imposter syndrome when stretching beyond your comfort zo...
Jan 15, 2024•38 min
This week I'm joined leadership coach Janine Botha who takes a deep dive into the importance of self-leadership. Janine discusses how creating a legacy statement can help you define your values and impact. She also explains how self-leadership lays the foundation for positively shaping organisational culture. You'll learn strategies for developing employees and navigating friendships in the workplace. Episode Highlights: Create a legacy statement to clarify your values and intended impact Practi...
Jan 08, 2024•41 min
In this episode of the She's in Business podcast, I reflect on 2023 highlight reels and invite listeners not to compare themselves to others. I share some of my own business and personal goals that I didn't achieve in 2023 to normalise that not everything goes according to plan. I encourage creating highlight reels authentically and strategically while also being real about the challenges faced by regional business owners. Episode Highlights: Don't use others' highlight reels as a benchmark - th...
Jan 01, 2024•25 min
I'm stepping up as your biggest cheerleader this week to make sure you reflect on you achievements from 2023 and celebrate your successes, no matter how big or small. To help you out, I'm giving you my free downloadable template called "52 Weeks of Wins" to help you document what you've accomplished. PLUS I'm diving into the importance of goal setting and tracking progress to maintain momentum. Episode Highlights Celebrate your wins, both big and small, to boost confidence and motivation Use the...
Dec 25, 2023•11 min
In the second installment of this two-part series, I'm sharing my proven planning process to help regional business owners map out their goals and strategies for a successful 2024. Through end-of-year reviews, vision setting, action planning, and monthly priority mapping, you will gain the tools and insights to elevate your business to the next level in the new year. Episode Highlights: Conduct an end-of-year business review to identify lessons learned and areas for improvement Set clear and ach...
Dec 18, 2023•31 min
In this two-part episode, I'm walking you through my proven planning process for mapping out your best year yet in 2024. I share lessons from reviewing 2023, how to set big goals and priorities, and building an action plan with marketing, finances, and boundaries. Episode Highlights: Review your year with lessons learned, productivity analysis, and a business health check Set big picture goals and priorities for your business in 2024 Build an annual action plan with marketing activities, financi...
Dec 11, 2023•25 min
I'm sharing 10 powerful questions to help you reflect on the ups and downs of 2023 and get clear on your vision for 2024. We glance in the rearview mirror to appreciate our wins and lessons, and look ahead to dream big about the possibilities for the coming year. Episode Highlights Reflecting on what I'm most proud of from this year and the biggest lessons I've learned Identifying patterns that have helped or hindered me to be more self-aware Dreaming about what I'm most excited for in 2024 and ...
Dec 04, 2023•21 min
This week I'm bursting with excitement as we celebrate reaching 101 episodes of the She's In Business podcast! I'm reflecting on my journey so far including mistakes made along the way. I'm also sharing tips for starting a podcast (including not needing to get it perfect) and allowing your business to evolve over time. Episode Highlights: Your business will change and evolve over time so give yourself permission to tweak things as you learn You don't have to get everything perfect when starting,...
Nov 20, 2023•26 min
In this episode, I'm sharing insights from a recent event I hosted where regional businesswomen gathered to discuss their feelings of overwhelm as the holidays approach. I share the importance of tuning into how you feel and offers micro-actions to shift into a lighter, more energised state. Episode highlights include: Connecting to your thoughts, emotions and reactions by asking "How am I feeling?" Identifying micro-actions that can help shift your mindset, like deep breathing or going for a wa...
Nov 13, 2023•40 min
In this episode, commercial lawyer Ingrid Fernandez joins me to discuss the importance of legal compliance for businesses. Ingrid shares common mistakes business owners make and how to avoid them. She also provides success stories of business owners who embraced legal compliance and saw growth. Episode Highlights: Understand your legal obligations and educate yourself on compliance requirements Revise legal documents like contracts regularly as your business grows Approach legal compliance with ...
Nov 06, 2023•47 min
This week I'm interviewing Katie Mason about how she transformed her business from running small events for mums to becoming a top events consultant in Perth. Katie shares how she leveraged her experience and skills in events to grow a successful business in just 6 months. Episode Highlights: - Define the purpose of your events clearly before planning - Target the right audience for your events - Develop a solid marketing plan to promote your events - Allow enough time for proper event planning ...
Oct 30, 2023•30 min
For this week's episode, I had the pleasure of sitting down with Taryn Todaro, owner of Center Stage Dance studio for over 23 years. Taryn shares her story of growing her business from the ground up but eventually feeling like she was "chasing her tail" without direction. Hear how COVID prompted Taryn to reevaluate and commit to investing in herself through the Soaring to Success membership. Learn how strategic planning and accountability have transformed both Taryn's business and lifestyle. Epi...
Oct 23, 2023•42 min
In this episode, I had the pleasure of interviewing Facebook ads expert Ashley Boston about how to effectively use paid social media ads, especially for regional businesses. Ashley shared tips on setting goals, audience targeting, budgeting, measuring results and more. Tune in to learn how to get the most out of your ad spend! Episode Highlights: Set clear goals for your ads campaign before spending any money Target specific audiences who are most relevant to your business rather than broad demo...
Oct 18, 2023•52 min
Today on the show, I share how to create content that truly attracts your ideal audience through understanding their needs and harnessing the power of storytelling. You'll learn how to tailor your content to meet your listener's needs through market research and sharing your own business story. Episode Highlights: The importance of understanding your audience like they're your closest friends How sharing your business journey through storytelling builds trust and engagement A framework for creat...
Oct 16, 2023•19 min
