“You’ve GOT to get your product right.” — Jenna Meek Jess Hunt and Jenna Meek are young entrepreneurs with a mission. The pair recognized a need for simple-to-use beauty products that enhanced natural beauty and launched their independent UK makeup brand, REFY Beauty, relying almost exclusively on social media to raise awareness and cultivate their base of devoted fans. Their strategy worked — not only did they develop a cult following, but within a month of their launch their product line was p...
Jul 08, 2021•28 min•Ep. 53
“The universal truth about business... is that everything takes a lot longer than you think it’s going to.” — Joanna Griffiths Joanna Griffiths has built a business based on empowering women in all stages of life. Joanna is the founder and CEO of Knix, an intimate apparel company with a focus on function. Knix offers a revolutionary line of leak-proof period underwear, as well as wireless bras. When she was pregnant with her first child, she was told that investors would never invest in a compan...
Jul 05, 2021•30 min•Ep. 52
“If you’ve had weaknesses, it’s just time to fix them up!” — Melissa Houston. July 1st marks the middle of the year for businesses, if your fiscal year marks the calendar year. I’d love to wish you a happy kick-off for your Q3, but I’d also like to remind you to check in on the financial performance of your business. This episode is your Q2 check-in — I outline all the steps that you can take right now to keep your business healthy and on the right track! Too many business owners rely solely on ...
Jul 01, 2021•20 min•Ep. 51
“I didn’t want to pay for anything that I didn’t believe in.” — Massy Arias When we’re not enjoying good health, we can’t give our businesses our best. My guest today, Massy Arias, is not only an incredible entrepreneur, but a source of inspiration and information about how to supercharge our health while we watch our bottom lines. “I started moving and training to cope with depression, and my coping mechanism turned into my career,” Massy explains. “I come from a very unhealthy culture… we don’...
Jun 28, 2021•35 min•Ep. 50
“The art of negotiation is about so much more than dollars.” — Jen Proctor. Negotiation is a huge part of doing business successfully, but entrepreneurs aren’t given how-to manuals along with their business licences. Luckily, today’s guest happens to have a ton of experience — and is willing to share some great insights! Jen Proctor launched her career working with prestigious talent agencies, learning the ins and outs of negotiating (from BOTH sides) before deciding that it was time to launch h...
Jun 24, 2021•28 min•Ep. 49
“A goal without a plan is just a wish.” — Melissa Houston You may have noticed a few changes around the podcast lately. So, let’s talk about it. The Think Like a CFO podcast is now the Business Society Podcast. I’ll be doing a lot of the same things — talking to incredible entrepreneurs about their businesses, discussing money management and business finances, and offering the same high quality guidance and support — but now the podcast will be part of a new brand and website I’ve created, The B...
Jun 21, 2021•17 min•Ep. 48
“No longer is the time where you have to be between 20 and 27 to be an entrepreneur.” — Jen Cohen Jen Cohen may have the most stamina and strength of any business owner I’ve talked to yet. Jen is an eclectic entrepreneur and a top authority in the fitness and wellness space. An app she co-founded, Hot5, was sold to Weight Watchers, she’s worked as a brand strategist for top global companies, and she runs Suprema Fitness, an agency that helps fitness talent to monetize their businesses. Her podca...
Jun 17, 2021•31 min•Ep. 47
“My whole goal in life is to have that connection with people.” — Tara Stiles ‘Yoga Rebel’ and Strala founder Tara Stiles has inspired millions of people around the world to fall in love with yoga, meditation, and nutrition. In this episode, she’ll inspire you to stretch your ambitions. When Tara first got interested in yoga, she wondered why others around her weren’t, and started trying to figure out the misconceptions or fears holding them back. She began talking about yoga more as a way to fe...
Jun 14, 2021•28 min•Ep. 46
“I really think that if you’re sharing what you love or you’re sharing something specific and focused, and you keep at it… there’s room for everybody to do something.” — Naomi Davis Are there still opportunities for content creators to earn a living? Naomi Davis is an Instagram influencer, parenthood blogger, and mother of five. Her blog, LoveTaza, reaches millions around the world and she has released a collection of essays titled A Coat of Yellow Paint: Moving Through the Noise to Love the Lif...
Jun 10, 2021•33 min•Ep. 45
“There are 12 mindsets that are empirically supported to both improve mental health and financial health, because there is actually an intrinsic relationship between the two.” — Joyce Marter Joyce Marter is a psychotherapist, entrepreneur, mental health thought leader, and author of The Financial Mindset Fix: A Mental Fitness Program for An Abundant Life. Joyce is a go-to expert on the psychology of success, and my guest on this week’s episode. Our emotional fitness and how we feel about ourselv...
Jun 07, 2021•30 min•Ep. 44
“At 18, you can’t even buy alcohol, but you can take out $50,000 in student loan debt.” — Tonya Rapley While we can all agree that higher education is important, it’s crucial that we look at the financial system put in place to help students access it — and the brutal costs that are associated with it. My guest in this week’s episode is Tonya Rapley, an award-winning speaker, educator, bestselling author, and serial entrepreneur. She co-hosts the TV series Going From Broke, where she helps young...
Jun 03, 2021•32 min•Ep. 43
“In that moment with that advisor, I made a decision that I wanted to be wealthy… and I’ve not looked back.” — Jackie Porter Jackie Porter may have found her way into finance accidentally — but she quickly realized how powerful it is to understand how money works and how to build wealth. Now she works to empower other women to become financially literate, take control of their money, and position themselves for a comfortable retirement. Jackie’s book, Single by Choice or Chance: A Smart Woman’s ...
May 31, 2021•28 min•Ep. 42
“We all want that freedom. And having a job sometimes kind of interferes with that.” — Herby Fabius Herby Fabius didn’t see himself becoming an entrepreneur when he was young, and he still doesn’t think of himself as a writer. Yet today, Herby is an entrepreneur with two companies, three self-published books, and two side hustles under his belt. His educational platform, billionsuccess.com, helps entrepreneurs and authors learn how to self-publish and market their own books. The site features in...
May 27, 2021•18 min•Ep. 41
“Finance is essentially the lifeblood of a business.” — Melissa Houston What the heck are business finances… and why do they matter for my small business? These are questions that I get all the time from people who think that business finances are only important if you run a large corporation or a billion-dollar business. In reality, this assumption couldn’t be further from the truth. This episode will answer the above questions, and hopefully help to underline the importance of understanding, m...
May 24, 2021•24 min•Ep. 40
“Rituals do ground us and give us a sense of safety which we all really need right now.” — Erica Keswin Best-selling author Erica Keswin didn’t know that COVID-19 was on the horizon when she wrote her book Rituals Roadmap: The Human Way to Transform Everyday Routines Into Workplace. But somehow, she managed to tap into a very timely topic for our pandemic era. Erica’s book dives into the science and psychology behind rituals. She defines a ritual as something that we assign a certain meaning or ...
May 20, 2021•27 min•Ep. 39
“A lot of it was just being in the right place at the right time. Back in 2009, when backyard chickens got really popular, there wasn’t a lot out there.” — Lisa Steele Fresh Eggs Daily started off as a simple blog about raising backyard chickens. Author Lisa Steele had no plans to monetize it and intended to just use it as an archive. But over the last 12 years, Lisa has grown it into a dynamic, multifaceted brand that includes a lively presence on all social media platforms, a private label pro...
May 17, 2021•27 min•Ep. 38
“It’s really exciting to try new things and grow this business, so I can spread the word and educate more people throughout Canada.” — Jessica Moorhouse Millennial money expert, blogger, podcaster, and speaker Jessica Moorhouse is a well-known name in Canadian finance, having been featured in major publications including The Huffington Post, The Globe & Mail, Market Watch, and more. Jessica serves everyone, but the biggest part of her audience is women in the 20s to 40s. Her Millennial Money...
May 13, 2021•26 min•Ep. 37
“That’s what business is. It isn’t black and white. It is colourful — and ALL the colours, good, bad, and ugly!” — Ellen Bennett Many of us start our businesses after months (or even years) of preparation. Others take a “from 0 to 60” approach. Ellen Bennett is the founder of the Hedley & Bennett apron company, whose fans include Zooey Deschanel, Martha Stewart, David Chang, and Jessica Alba. She’s also the author of Dream First, Details Later: How to Quit Overthinking and Make It Happen. El...
May 10, 2021•25 min•Ep. 36
“If we’re just talking about money right now, and it’s making you mildly uncomfortable in any way, shape, or form… that would be a little bit of a spotlight that there’s a money mindset issue afoot.” — Amber Lilyestrom My guest for this episode, Amber Lilyestrom, is the author of multiple books on building wealth and healing your money mindset. “If there are certain people that you don’t want to talk about money with, if you hold back in communicating about money, if you dread the tax time of th...
May 06, 2021•33 min•Ep. 35
“Knowing about your money is the ultimate form of self care.” — Farnoosh Torabi I’m so excited about my guest for this episode! Farnoosh Torabi is a leading personal finance authority and the author of three books on personal finance and mindset. Her latest book, When She Makes More: 10 Rules for Breadwinning Women, is about the new rules for love and life, and gives top-earning women the strategies, tools, and mindset to really be empowered in the role and stop it from getting in the way of the...
May 03, 2021•39 min•Ep. 34
“Money is an emotionally charged topic, and the majority of people react to money in a very emotional way.” — Melissa Houston When you let negative emotions influence the way that you engage with money, it can mean disaster for your business. Many business owners won’t look at their numbers, because they’re afraid that they’re failing or that they’re not making as much as they should be. Rather than risk validating those feelings, they ignore their numbers and try to sweep those emotions under t...
Apr 29, 2021•25 min•Ep. 33
“It really wasn’t the industry, it was the owner that made the difference… I patterned myself on the successful people that I saw.” — Cody Loughlin It’s a fact: schools fail to give students the tools they need to understand their finances. But Cody Loughlin is on a mission to change young people’s financial trajectory through education. His Money Talkers podcast helps parents learn how to talk to their kids about money — and better understand money themselves. The knowledge he’s teaching has be...
Apr 26, 2021•31 min•Ep. 32
“Almost 2000 women-owned businesses per day are starting right now.” — Rebecca Minkoff ‘Fearless’ isn’t just the title of Rebecca Minkoff’s book — it’s her approach to life. Rebecca moved to NYC at 18 to pursue her passion for fashion. Just a few years later, her reimagined ‘I Love NY’ t-shirt appeared on The Tonight Show and her first handbag, the Morning After Bag, started her career as a handbag designer. Despite this initial spark, Rebecca still had trouble securing the loans she needed to g...
Apr 19, 2021•25 min•Ep. 31
“Your empire is yours. It is real, it is legitimate, it is meaningful, it is incredible — no matter how big or small it is, no matter if you’re doing it part-time or full-time.” — Ali Kriegsman As business owners, we’re building our own empires. What can we do to make the road easier for ourselves? My guest today is Ali Kriegsman, author of How to Build a Goddamn Empire: Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart. Ali interviewed 3...
Apr 12, 2021•28 min•Ep. 30
“You need to have the relationship and connection piece. But without the authority, you’re not their go-to… authority plus relationship, that’s what makes you top of mind.” — Jaclyn Mellone Do you ever dream about becoming a respected, go-to expert in your industry? My guest for this episode is Jaclyn Mellone, a coach who helps entrepreneurs establish reputations as thought leaders through building their authority. The truth is that becoming a go-to person is about more than just building relati...
Apr 05, 2021•31 min•Ep. 29
When I launched this podcast 6 months ago, I was nervous about putting myself out there every week in front of an audience. But I knew that I had the knowledge and expertise that would help other entrepreneurs become more comfortable with their numbers and access the financial information that they needed in order to build successful (and profitable) businesses. Today’s topic is an important one. In fact, it’s a topic that affects every entrepreneur and business owner. Tax season. That’s right, ...
Mar 29, 2021•26 min•Ep. 28
If you run a product-based business, this episode is for you! Through The Product Boss brand and podcast, Minna Khounlo-Sithep and Jacqueline Snyder help product-based entrepreneurs improve their systems, grow visibility, and make more sales! They launched their company 3 years ago after noticing that while there were plenty of resources out there for service-based brands, a gap existed when it came to product-based businesses. Business owners who sell physical products deal with unique obstacle...
Mar 22, 2021•32 min•Ep. 27
“I really wanted to make a living doing what I loved.” — Dr. Emily Morse Sex educator, podcast and radio host, YouTuber, columnist, talk show guest, and best-selling author Dr. Emily Morse not only changed the way that people think and talk about sex. She’s also created her own media empire. In the early days of podcasting when people were still trying to figure out monetization, Emily was a pioneer. “Advertising in podcasting was still a really unknown medium. I felt like I was an influencer be...
Mar 15, 2021•27 min•Ep. 26
“Back in 2012, I was trying to figure out: can I do this online internet thing?... Frankly, I thought you had to be slimy and scammy to make money online.” — John Lee Dumas To say that John Lee Dumas cracked the code when it comes to podcasting would be an understatement. His award-winning podcast and brand Entrepreneurs on Fire earns him a 7-figure income! With numbers like that, it’s all the more crucial to stay on top of your finances. Unfortunately, John says, this is something too few entre...
Mar 08, 2021•17 min•Ep. 25
“Accountants are there to offer strategic advice as well, because they’re strategic thinkers… they can give you feedback on pretty much anything.” — Melissa Houston When you’re busy trying to build your business, the last thing you need to do is get too caught up in the numbers. While I absolutely believe that ALL business owners should know their numbers and be familiar with their balance sheets, I also believe that business owners should focus on their zones of genius and let the deeper tracki...
Mar 01, 2021•22 min•Ep. 24
