“Carrying debt erodes your wealth because you have to pay to borrow money… When you do borrow money, you HAVE to have a plan to pay it back.” — Melissa Houston This is an episode that the credit card companies DON’T want you to hear! Whether it’s personal or professional, debt can be an enormous source of stress… and it can also be a source of shame, fear, or guilt. Credit card debt is one of the most common types of debt. According to moneygeek.com , the average card holder in Q1 2022 is carryi...
Sep 12, 2022•17 min•Ep. 113
“Cash is the lifeline of your business. You don’t want a recession to destroy you financially.” — Melissa Houston How many headlines have you read lately that mention the word “recession”? Analysts, politicians, and economists have been warning of an impending recession for quite some time now… but what does this REALLY mean for you and your business? This episode covers the down-and-dirty, nitty-gritty of the coming recession: what exactly a recession IS, when it’s going to happen, what we can ...
Sep 05, 2022•19 min•Ep. 112
A big key to building wealth and creating a business that’s profitable is cash confidence. Cash confidence ties into the good old money mindset and is so vital to achieving your financial dreams and goals. Are you feeling cash confident? Do you know how to take that cash confidence and use it to build profit? It’s well known that in order to stay afloat, a business needs to bring in money a.k.a. revenue. But in order to build that wealth within and from your business, you need to focus on profit...
Aug 29, 2022•16 min
What motivates you to achieve? How big are you dreaming? There is money to be made and success to be found when you give yourself not only permission to dream big, but permission to turn those big dreams into actual goals. Setting goals in business - like in any part of life! - are so important to keep you on track for success and get ahead, professionally and personally. So many times, especially as women in business, we can feel reluctant to dream and plan too big. But that is a money mindset ...
Aug 22, 2022•15 min
All press is NOT good press, but good press can almost always translate into better profits for a business. The world of public relations can potentially sound intimidating, but studying and implementing some solid PR strategies only helps your business in the long run. Just what is PR anyway? What does it do? PR is, essentially, exposure for your brand that feels organic. It’s entwined with other sources and thought leaders, so you and your brand are being pre-vetted. It gives you authority. It...
Aug 15, 2022•16 min
“More money more problems” is a saying you’ve probably heard thousands of times. But there’s some truth to it! Statistics have shown that the higher your income is, the higher your debt likely is, too. A lot of psychology goes into it but, basically, when you have more money you spend more money. You chase after a certain lifestyle. And that’s not to say that a little luxury is a bad thing - you just have to understand your spending limits. A lot of how we understand our own wealth and wealth jo...
Aug 08, 2022•18 min
Money manifestation culture is at an all-time high, and that’s a dangerous thing. Why? Because it’s not built around an actionable mindset - it’s predatory. Simply WISHING to be rich isn’t the same thing as having a healthy relationship with money. You can’t “magically” make more money appear and it’s a harmful narrative that plays on our vulnerabilities. I especially dislike how “manifestation” can get lumped in with the money mindset - but the latter involves both belief and work. These miscon...
Aug 01, 2022•18 min•Ep. 107
Being in debt can be a scary thing. It’s overwhelming, it feels out of your control and the longer it goes on, the more buried you can become. Going into business often comes with the idea that you need to take on debt in order to start. While some debt (the right loans, for example) can be a necessity, it doesn’t have to always be the case. In fact, the less debt you can take on from the beginning, the better set up you’ll be down the road. I share my advice for new and established business own...
Jul 25, 2022•17 min•Ep. 106
As women, we’ve had a generational disadvantage in the world for centuries. But for the past few generations, women have been breaking the holding patterns and creating more and more opportunities. It’s so important to not only create points of access to wealth, but to do so in a way that’s sustainable for ourselves and puts something good out into the world. Why do you do what you do? What kind of impact is it having? And can you scale it sustainably? Leadership coach and business scaling exper...
Jul 18, 2022•25 min•Ep. 105
Great abundance doesn’t happen overnight, but it certainly doesn’t happen when you’re constantly telling yourself it’s an impossibility or questioning if you even deserve it. Do you want to have a lot of money? Do you have specific professional goals or even personal goals you want to achieve? It all begins with trusting yourself and realigning your thoughts and internal stories. You should be assessing your financial goals, assessing your relationship with money, getting to the heart of your pe...
Jul 11, 2022•16 min•Ep. 104
As we roll full steam ahead into Q3 for 2022, it’s time for a check-in. Are you reviewing your business performance from the first half of the year? How about your finances? If not, now is the perfect time to take a look and check your progress against your goals, because you’ll want to know where you stand going into today’s episode, so you can come out with a plan for maximizing your profits. Today, we’re looking at the 5 key areas for opportunities in stretching out profit margins and maximiz...
Jul 04, 2022•15 min•Ep. 103
We all make mistakes. From personal to professional, none of us are fully infallible. But a lot of times, when one of those mistakes is a financial one, we freak out. Because it can feel like the end of the world - we’ve dug a hole that traps us in bills, in debt and more. We’ve all felt that way, but that doesn’t mean it’s actually true. Yes, financial mistakes are rough. They set us back and stress us out. But they’re not really the end of the world. I myself have a huge financial regret that ...
Jun 27, 2022•14 min•Ep. 102
When you’re starting a business for yourself, the legal side of your finances and profits can often feel overwhelming. How do you make sure all your bases are covered? How do you manage profit that’s protected? What about planning for taxes? Should you make an LLC or an S Corp? Luckily, there’s assistance for that! Today we are joined by Braden Drake, who uses his lawyer background and peppy personality to mix fun with facts in finances, make taxes less taxing and bring the party to profit, and ...
Jun 20, 2022•24 min•Ep. 101
Welcome to our 100th episode! For this milestone occasion, we’re not only celebrating our new official name ‘She Means Profit’, we are also hosting a celebration giveaway event! This is a free one-on-one strategy session with myself, and my top three favorite finance books! To enter, just listen, subscribe and leave a review according to the instructions in today’s episode! Today, we’re taking a look at our biggest lessons and missions, and highlighting important episodes and points. We also rev...
Jun 13, 2022•18 min•Ep. 100
We’re often driven in business by the concept of “more, more, more,” especially when it comes to sales. Yes, we’re likely always going to be working to increase sales, too much growth too quickly can be unstable. In the end what you want to aim for are sustainable, predictable sales and sales increases. You must be thinking, if you're not going 100% gung-ho into increasing sales, how can you still increase your profits? There are four major tips of things you can do to ensure you’re set up for r...
Jun 06, 2022•18 min•Ep. 99
“I don’t want you to be an accountant, but I do want you to understand what’s going on in your business finances so that you make profitable decisions for your business.” — Melissa Houston 82% of businesses fail due to financial mismanagement. It’s a scary statistic, and the best thing that you can do to protect yourself and your business is to track, know, and understand your numbers — and use that information to make profitable business decisions geared toward helping you reach your goals. Thi...
Apr 25, 2022•16 min•Ep. 98
“Money seems to be that final taboo topic out there… You don’t really have to talk about dollars and cents, but you have to talk about money.” — Cammie Doder Does talking about money make you feel a little uncomfortable, ashamed, or confused? You’re not alone. Money can be one of the most difficult and emotional topics… but it shouldn’t be that way. We ALL need to be better at understanding and talking about money! Aspiriant is a wealth management firm that provides a client experience based on ...
Apr 18, 2022•23 min•Ep. 97
“Great trademarks are just worth more. There are a number of different ways in which they will either save your business money or result in a higher valuation at the end of the day.” — Cynthia Mason Caution: some of your most valuable business assets may be unprotected and at risk right now. I’m talking about your trademarks. While many business owners pay a lot of money to develop these assets, far fewer of them actually take steps to legally safeguard them. Registering your trademarks offers a...
Apr 11, 2022•27 min•Ep. 96
“The thing about people being on a team is they are looking to be led. They want to be led. They actually want to be challenged. They also want to feel they have purpose.” — Megan Huber Of all the hats you wear in your business, do you find the ‘Leader’ hat to be the least comfortable? For women who aren’t entering entrepreneurship with a corporate leadership background, finding themselves as the head of a team can be challenging… even if that team is just two or three people! My guest Megan Hub...
Apr 04, 2022•30 min•Ep. 95
“Most business owners think they’ll just shut down the business without considering the value that they’ve accumulated in their business. Think about all the sweat equity that you’ve put into your business. Why wouldn’t you want to sell it and make some money off it?” — Melissa Houston How much thought have you put into your exit strategy? While you may love serving your customers and growing your business right now, it’s important to keep the future in mind. When you eventually retire or move o...
Mar 28, 2022•24 min•Ep. 94
“As entrepreneurs, we are constantly pushing our own limiting beliefs, we’re constantly pushing ourselves to be visible… this can lead to a lot of stress, not just in our cognitive mind, but into our subconcious mind and into our body and into our nervous system.” — Elisabeth Kristof As entrepreneurs, we often deal with higher levels of stress, so having our brains work FOR us and not AGAINST us is crucial! Your brain’s job is to ensure your survival, but when it feels that you’re unsafe or stre...
Mar 21, 2022•26 min•Ep. 93
“If you believe that you’re a bad spouse, then you’re going to be a bad spouse. If you believe that you’re bad with money, you’re just going to happen to spend that extra amount that you have that could have gone into savings. ” — Billy Hofacker 11 years ago, personal trainer Billy Hofacker opened his front door to find his car being repossessed. While he was doing amazing work helping other people achieve their fitness goals, he was struggling with his financial health… and was $130,000 in debt...
Mar 14, 2022•23 min•Ep. 92
“If you cannot demonstrate and show (not tell) the client that you’re an expert in the problem that they’re having, then they might like what you have, they might be interested in it… but they really can’t buy until they believe YOU’RE an expert.” — Oren Klaff In the wake of The Great Resignation, small business ownership has jumped dramatically… despite the failure rate of new businesses holding steady at 70%. What can new entrepreneurs do to shift the odds to their favour? Learning how to sell...
Mar 07, 2022•31 min•Ep. 91
“When you live to work, that’s where you get burned out. To reverse that, you’ve got to work to live — that’s really where the burnout recovery strategies come in.” — Dr. Sharon Grossman Have you ever struggled with burnout? Statistically, two-thirds of workers will end up burning out at some point in their career — and the pandemic has created even more stress, anxiety, and mental health issues for many of us. My guest, success coach Dr. Sharon Grossman, is a psychologist with over 20 years of ...
Feb 28, 2022•25 min•Ep. 90
“You should really understand how you’re setting yourself up for the future, in terms of your financial health. Any time you’re looking at your life, your career, your objectives — financial health should be one of them.” — Zoë Barry You may know about the birds and the bees… but what about the bulls and the bears? While the stock market has leapt up 330% in the past 12 years, the vast majority of people have completely missed out. Many intelligent people have never purchased stocks before, beca...
Feb 21, 2022•28 min•Ep. 89
“Your business is your biggest financial asset, and you need to be sure that you are protecting it.” — Melissa Houston Is your business protected against fraud or data security risks… from the inside? This solo episode of the Business Society Podcast is all about implementing internal controls in your business and lessening the risk that your assets and information could be misused. If you’re wondering what internal controls are — and why having them will benefit your small- or medium-sized busi...
Feb 14, 2022•19 min•Ep. 88
“I like to counsel people about how to build a business that they would be able to sell someday… by being saleable, that means it actually has some market value to a third party.” — Erin Austin If you don’t have an exit strategy for your service-based business, you’ll definitely want to listen to this episode! My guest, Erin Austin, is an experienced lawyer and the founder of the consulting firm Think Beyond IP, which provides asset-building consulting for B2B, service-based businesses. Erin hel...
Feb 07, 2022•25 min•Ep. 87
“As a business owner, I encourage you to dream big.” — Melissa Houston Women tend to think small when it comes to business, even though they’re just as capable and able to attain wealth as their male counterparts! As a business coach and fractional CFO, I hear far too many women set revenue goals that only cover their current living expenses, rather setting goals that allow them to create their dream lives and build wealth. There is nothing wrong with wanting more money. Your business is your la...
Jan 31, 2022•19 min•Ep. 86
“In law school, they teach you how to think like a lawyer. What I do is teach my clients how to think like a CEO.” — Judy Weber Judy Weber has been an interior decorator, an attorney, and a C-suite executive... but she’s found the most meaning in helping female CEOs with a call to serve scale their businesses to multi-6 and 7 figures with more ease and joy. “I’m all about simplicity in your business,” Judy says. “I don’t want you to work harder than you need to.” Judy is a genius at showing entr...
Jan 24, 2022•24 min•Ep. 85
“The average business has about 25% chance of surviving the first four years… but if you’re involved in litigation, your odds of surviving go down to 17%.” — Jay Razzouk Many entrepreneurs don’t know how to protect themselves and their businesses when it comes to the law — and this goes far beyond the question of whether to choose incorporation or LLC! Attorney Jay Razzouk spent over a decade helping Fortune 500 companies avoid and fix billion-dollar mistakes. Now, through his ProSCALE Legal Coa...
Jan 17, 2022•25 min•Ep. 84
