What has brought you courage and strength? Have you ever thought of blending it with your personal brand? What would that manifest into? A product, a business, a space? After dealing with sexual harassment in her workplace, feminism erased Erin Bagwell’s insecurities and feelings of invisibility. She started reading feminist journals and blogs and decided to create her own, Feminist Wednesday, that provides women like her a forum to share their stories; as well as a platform for women who have o...
May 18, 2017•37 min
Did you start your own business and realize you never wanted to be an entrepreneur again? However, did you find yourself in those same shoes? Rosalyn Arntzen, founder and CEO of Amaxra, Inc., a computer support and services company, originally founded a training business in the 90's; but the stress and pressure of being her own boss was overwhelming at the time. So she went to the corporate world, and started working for Unisys UK, a global technology company. She was then transferred to Microso...
May 15, 2017•33 min
Hi guys! Happy Thursday! I’m so excited to dive into today’s solocast with you. I’m sharing how incredibly powerful the female intuition is, cycle syncing and diving deeper into the past 10 months of life. As I’ve shared in previous solocasts, the past year has been one for growth, pivoting and not feeling like myself. Up until a month and a half ago I found myself in this fog like state, I was emotionally all over, felt lost, found it a struggle to chose happiness (because it truly is a choice)...
May 11, 2017•25 min
When was the last time you were moved by a magazine? The images bringing a smile to your face. The content inspiring yo to keep going. The pages themselves creating an experience. Brooke Saxon-Spencer, founder of Belong Magazine, hopes that she can be the answer to that question. Belong Magazine is a digital and print publication that is geared towards female entrepreneurs, primarily in the arts, blogging and social media fields. However, it speaks to female entrepreneurs at all levels of growth...
May 08, 2017•43 min
Are you in an industry where you see areas for improvement? Do you think you can be the one to reinvent the wheel, and branch out on your own? Without a doubt, Victoria Reitano, founder of CreatiVix Media, knew she could. After being recruited for an agency and working with them for 9 months, she saw how their service could grow and expand. She took on her first freelance project while working for them. Within five weeks she got all the accounts she needed to break off on he own, and CreatiVix M...
May 04, 2017•55 min
Does entrepreneurship run in your family? Has your entrepreneurial journey been more challenging than you anticipated? For Becky Galvez, CEO of Shop4Ties, her gift for gab, and love for connecting and helping others was in her DNA. Becky inherited Shop4Ties from her father, and what they both loved about their business was getting to know their customers to the point that they became family. Shop4Ties is a custom neckwear company that specializes in ties, bowties, scarves, and as of a few years ...
May 01, 2017•42 min
Have you been back and forth with dieting your whole life? Has body confidence been an issue that you've dealt with, but never felt comfortable discussing? What factors led you to feel as though you needed to change your image to be happy? Well Sarah Anne Stewart, a Holistic Health coach, wants to get to the bottom of it. But she doesn't want to just tell you to eat your greens and exercise. She wants to get to the source. Sarah became a model at the young age of 14, and was so for about 10 year...
Apr 27, 2017•38 min
Have you noticed a need for the product in your daily life for decades? Are you tired of waiting for someone else to create it? Do you want to be that person? The Co-founders of Birdies, Marisa Sharkey and Bianca Gates, took action against this constant void that they faced. For them it was a fashionable pair of slippers that they could wear around the house, entertain in, or wear in other people's houses. They were tired of having to go barefoot, having to wear their socks, or slippers more des...
Apr 24, 2017•34 min
Are you seeing a void in the market place that is opposite of yours? Do you feel you have the knowledge, passion, and drive to fix it yourself? Mia Saini-Duchnowski, and Laura Cox, Co-founders of Oars + Alps, did extensive market research, and based off what they found, most women are the gatekeepers to men's skin care products. According to the data Mia and Laura collected, this can start as early as puberty for most men, when their mother's buy them their first skin products; and follows them ...
Apr 20, 2017•45 min
Are you able to see potential in others to be entrepreneurs? Do you want to help them grow into the leaders you know they can be? The ability to see potential and desire to help is what sparked one of the businesses of today's guest, Dr. Gabrielle Pelicci, who is a Wellness Business Coach for Women in Wellness Career Training, and a leading expert as a Holistic Health Professor. Growing up with her father, who was a physician and constantly treated with antibiotics and other Western medicines, s...
Apr 17, 2017•51 min
What if you had to create your market? If your product would only sell if you spread awareness to a neglected topic? For Jordana Kier and Alexandra Friedman, founders of LOLA, the hardest part was making their product a segway to a lifestyle change. LOLA is a 100% organic cotton feminine product brand, and started when Jordana and Alex were struck with the question, 'What's in our tampon?'. Upon further research, they found that big tampon brands didn't have to answer that question because the F...
Apr 13, 2017•38 min
How well do you know your clientele? Do you know their needs or wants? How can your product or service improve their lives? Rebecca Sholiton, founder of Eat Pakd in Chicago, found out from one of her friends that her business idea could help their kids not have M&Ms for breakfast. Eat Pakd operates with the goal of helping the modern family provide healthy meals for their kids. The lunches are completely prepped, and are either customizable or customers can chose from an assortment of packag...
Apr 10, 2017•41 min
Hi beautiful people! Today solocast I'm sharing: What I learned from my 7 days of no complaining challenge - how easy it can be to complain and how it zaps your energy. Also, what happens when you don't give yourself an option to complain. Recap of March and what's on the docket for April. Exciting news! She Did It Her Way will have a new website launching in June! In the meantime if anyone has suggestions or has every transferred loads of content from one website to another in the past, please ...
Apr 06, 2017•21 min
What have you always been told you're good at? If it hasn't been told to you, what do people always rely on you for? Have you thought of honing those skills and creating a business from it? For Jen Glantz, founder of Bridesmaid for Hire, the answer was a solid no. When she posted her services as a professional bridesmaid on Craigslist, she just wanted to be there for brides in need of emotional support and advice leading up to their wedding day. However, in a few hours, her post had gone viral a...
Apr 03, 2017•35 min
As you begin to start your business, you may have all the groundwork done and your business plan in motion, but not sure where to start? Katya Siddall, Co-founder and SVP of Sales and Marketing at Syndio, started out as an investor turned entrepreneur. Join us as we also delve into her decision to not start her own company, but to acquire one and build it from the ground up to make an impact! In this episode you will… Know if you really want to be an entrepreneur or be in a small startup Find th...
Mar 30, 2017•44 min
Hi She Did It Her Way listeners! I'm super excited about today's solocast - lots of different things I'm covering so stick with me! 7 DAY NO COMPLAINING CHALLENGE 7 days of no complaining Join me by using #mywaychallenge on Instagram Why? Because sometimes we need a reset Okay, onto the next... 3 THINGS I'VE OUTSOURCED & LOVE Quip - Quip designs & delivers refreshing tips and tools that simplify and protect oral health. That simple and easy. Hello Fresh - You guys have heard me talk abou...
Mar 27, 2017•21 min
What was your dream job when you were younger? As you got older did you realistically see yourself doing it anymore? Was your predicament one that nurtured your dream, or was it a far fetched goal? As today's guest, Bridgette Mayer Johnson, dealt with a unsteady and rough childhood, coupled with a lack of financial backing, having a career in the arts didn't seem like a career path that would lead to a fruitful future. But she believed in her love for beautiful paintings and environments, and in...
Mar 23, 2017•34 min
Imagine if you quit your job to start a luxury business based on want and confidence, the day of 9-11? That was the predicament of today's guest, Donna Mondi, owner of Donna Mondi Interior Design. The odds were stacked against her and the growth of her business was slow and steady, but her immense drive and passion to be the best interior designer kept her going. Now her company has been awarded one of Chicago's Top 15 Best Designers by BuildDirect Blog and is a Silver Key Winner of the Home Bui...
Mar 20, 2017•48 min
Have you ever been scorned by a business and felt that you could do it better? Are you scared that your business isn’t mainstream enough to thrive? That never crossed Stephanie Grutz’s mind because she knew that what she was doing was necessary in order to better educate and treat people about their health. Stephanie is an integrative nurse practitioner who was diagnosed with an autoimmune disease when she was 21, after she traveled across the country training other practitioners in her role as ...
Mar 16, 2017•40 min
Do you remember when you were asked what you wanted to do when you grew up? The passionate way you answered? How you could envision yourself doing that profession so vividly? For Allyson Case, Founder and CEO of Integro Rehab, that was flipping houses. She didn’t quite know how she was going to get there but she knew she wanted to be part of the process. However, she got caught up in a corporate job that she liked and was comfortable in; but she had an urge for more. She remembered her old passi...
Mar 13, 2017•37 min
Here we are! Can't believe we are on the 6th and final episode with Cordova! Are you wondering if you should start a business? Curious as to what the first 3 months in of launching a business looks like? As we head into another check in with Cordova Pleasants, owner of Resolute Boutique & Lifestyle, she shares with us her experience attending MAGIC and how she selects the styles for her online boutique, how having proven track record of her business helps open doors to other vendors, and wha...
Mar 09, 2017•58 min
Let's dive in. I'll be honest, February I didn't reach majority of the goals I set but that is okay. I always say that whether we're moving an inch or a mile the goal is to be moving forward. And that happened. I blocked out 9 areas for February (similar to last month - see HERE): Income, Email List, Instagram, PR, Facebook Live, Her Way Challenge Email, Listenership, Operations, Marketing/Content. The ones highlighted in BOLD are the ones that were accomplished. Below I'm going to highlight som...
Mar 06, 2017•23 min
Hi friends! Today is another solocast and I can't wait to share it! I'm currently writing this from Barcelona with a glass of red wine in hand right before heading to bed for another rewarding, intense day tomorrow. More about that later! In today's solocast I hit on a various set of topics including: How I handle my inner critic Learn the meaning of DGAF (don't give a F**k!) Initial steps to start a podcast (I promise you, it is easier than you think!) How I noticed I used eating as a way of pr...
Mar 02, 2017•27 min
Do the haters got you down? Are you doubting whether you should have invested your time and energy into building your business? How do you keep a level head? Are you becoming your worst enemy? As we head into another check in with Cordova Pleasants, owner of Resolute Boutique & Lifestyle, she encourages listeners to follow their passions and take note of what has always been a source of joy in their life. Once you've started down your path of entrepreneurship, she stresses that you need to l...
Feb 27, 2017•34 min
Do you know how to generate clientele in an e-commerce business? Who is your clientele? Where are they located? How do you reach them? How do you know how to develop an invested and loyal customer base? Did you ever think of mentioning chocolate? Well Cordova Pleasants did, and found chocolate is a successful trigger tactic for most female audiences, because who doesn't love chocolate?! Besides the chocolate, Cordova has incorporated other elements into developing her marketing strategy for her ...
Feb 23, 2017•1 hr 11 min
So now that your business is up and running, how do you know how well you're doing? Do you have immediate access to your analytics? And once you get those numbers, what and how do you adapt? Have you figured out what works best for your business operationally? You've finally become the boss, but maybe you're facing unanticipated challenges? Well, you're not alone, and Cordova Pleasants, owner of Resolute Boutique and Lifestyle, understands as she progresses with her new business as well. In her ...
Feb 20, 2017•58 min
What do you do when you have a huge idea, but are clueless on the execution? How do you figure out how to segment your target market? Is there even a place for your dream in the marketplace? Our guest today, Corielle Laaspere, had the same questions when starting her own marketplace, Lift Uplift. Corielle always had a fire inside of her fueled toward uplifting women. She never knew what to do with her fire, until she heard a story of a 19 year old computer science entrepreneur, Afreen Rahman, an...
Feb 16, 2017•39 min
Did you take the first steps in starting your business only to have them fall through? Or were you able to make some headway only to be confronted with the overwhelming reality of what it means to be your own boss? Regardless, did that fire in your soul and the determination in your heart ever die? We didn't think so! And even if your confidence was shaken, we've got just the cure you need. We check back in with Cordova Pleasant, owner of Resolute Boutique and Lifestyle, and she chronicles the m...
Feb 13, 2017•52 min
Hi friends! Another solocast today and I'm so excited to share these 10 things. I've rounded up some of the things I believe no one tells you about entrepreneurship plus I reached out to other female entrepreneurs in my network as well. I hope you're finding these solocasts helpful! Thank you to everyone for the positive feedback as well. You have no idea how much I appreciate y'all for tuning in each week too. :) Real quick, real talk. Went to Hamilton the musical Tuesday night this week. Absol...
Feb 09, 2017•21 min
Are you ready to take the leap but don’t really know where to start? Maybe you’ve heard parts of entrepreneurs stories that inspired you and pushed you in the right direction, but what comes next? Most of the time, you aren’t able to follow someone’s journey from day one to the successful spot they end up in. We’ve changed all of that. Now, you are able to follow a lady boss on her journey as a owner of a lifestyle boutique in Alaska! Starting this week, we will have a series of episodes with Co...
Feb 06, 2017•54 min
