Sprucing Up Your Social Strategy with Shannon Giordano
Episode description
Are you struggling to get engagement on social media? Does it feel impossible to keep up with all the new features and algorithm changes? Do you secretly hate social media but know you need to be on it?
In this episode, I chat with Shannon Giordano of Serendipity Social Media where she helps to provide solutions to some of these struggles in a way that doesn't involve hours of your time, shoulding on yourself, have to's, and anxiety attacks.
Shannon helps business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing.
We dive into:
- How Shannon got started and where the name Serendipity Social Media came from
- Shannon's biggest pet peeves with social media and what she loves about it!
- Where she hears entrepreneurs struggling most with social media and her top tips for overcoming this
- What you need to know about the algorithms, Reels, and increasing your visibility despite ever-changing platforms
- What we need to consider depending on the phases we're in from newbie to intermediate to growth!
- And more!
Links Mentioned:
Emily Aborn Content Writing Website
Shannon's Upcoming VIP Social Media Strategy Virtual Workshop!
About Shannon
Shannon will tell you she’s not a digital native but she loves social media when it's used for good: to connect us, to share authentically, and to build relationships.
She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing.
What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.
Fun Fact: Shannon’s dog, Gracie, has her own Instagram account!
Connect with Shannon