The LinkedIn Revolution STP092 - podcast episode cover

The LinkedIn Revolution STP092

Jun 30, 20241 hr 6 min
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Episode description

Episode 92 – "The LinkedIn Revolution with Jodie Goodchild"

In this episode, we chat with the amazing Jodie Goodchild about how LinkedIn has become a must-have tool for professionals and businesses. Whether you’re working for a company, running your own business, or leading a big team, LinkedIn can help you build your brand and generate leads. And Jodie can help YOU do it.

What We Covered:

  • Why LinkedIn matters:
  • LinkedIn isn’t just an online CV anymore – it’s a powerful business tool.
  • The huge boost in LinkedIn activity, especially post-pandemic.
  • 1 billion members, 200 million daily users, and 1 million posts per day!
  • Creating a Great LinkedIn Profile:
  • Get a professional headshot (check out Penny Plimmer and Laurie Jeffery for great photography).
  • Write an engaging Headline and an About Me section that stands out.
  • Make sure your contact info is easy to find.
  • Connecting and Engaging Like a Pro:
  • The right way to send connection requests without being salesy.
  • Avoid the dreaded “pitch slap” – be genuine and human.
  • Use LinkedIn’s search to find and engage with relevant content.
  • Posting Great Content:
  • Share valuable, educational content, not just personal stuff.
  • Aim for 2-3 posts per week to keep your profile active.
  • Engage with others’ posts to build a genuine network.
  • Boosting Your Content with LinkedIn’s Algorithm:
  • Understand how LinkedIn boosts quality content.
  • Be consistent and mix up your LinkedIn activities for better results.
  • Handy Tips and Tools:
  • Use LinkedIn’s scheduling feature for your posts.
  • Try tools like Canva for creating eye-catching posts.
  • Keep your brand message and tone consistent.
  • Resources and Support:
  • Check out Jodie Goodchild’s LinkedIn Revolution Community for more tips and support.
  • Look out for Jodie’s book: “The LinkedIn Revolution: The Future of Sales and Marketing.”

Connect with Our Guests:Get in Touch:Support Our Podcast:
  • Rate or subscribe on Apple Podcasts.
  • Subscribe on Spotify.
  • Watch and listen on YouTube.

Thanks so much for listening. If we help you BE BETTER at what you do, it’s all been worth it!

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