Can you be to diversify it? And what do you do about it? On Once you realize if you're investing in things that you either don't understand, you don't know, you don't want to own, but you just have to own because you want to be diversified, that's not a good sign because then if it doesn't do well, you won't know why you owned it, you won't know what it does. And it's just I think you can definitely
have too many things in your portfolio. It can become very stressful being across you know, all those companies, what's going on? You know their financial results, What if the CEO leaves, what if there is a product failure, what if there's some technological innovation at a competitor or what you know, There's a lot of things to be going on. There's a lot of things to be across when you
own a lot of companies in your portfolio. Some people love that and that's great, but I think for a lot of investors that can be very overwhelming and almost take the shine off investing and the fun of investing. And I think that's that's a place we don't want to get to. I think you can achieve the same, more similar outcome by a much more simplified strategy, and that is through and through ETFs H. And I'm not endorsed.
By any ETF anyway, you know, I keep keep keep, you know, holding up the flame of ETF. But I'm definitely not being endorsed by them. But I just think it's for a beginner to intermediate you even advanced invested.
I just feel like it is such a good strategy, and yeah, it makes for a very clean looking portfolio as well. There's another phrase that you hear a lot in investing, which is like invest in what you know? Well, how do you think about that? And what do you
what are your reckons? Yeah? I love it. I love that phrase and that was one of I remember my first day as an analyst and my boss threw a book down on my desk and he said, I don't want to do anything today, I just want you to read this book and it was Peter Lynch One Up on Wall Street. And the key takeaway from that book
is invest in what you know. And that is just still buy me, you know, my entire investing career, and it's it's so true, and I think investing has got you know so complicated and can be so overwhelming and confusing for so many people. But if you strip it back, it's like what do you enjoy, what are you passionate about, what are you interested in? What products do you use? Yeah, and it's like what are your values? All of that just comes down to investing in what you know. And
for me, it's like, I don't know biotech. I'm not going to know if some clinical trial is going to be a success. I'm not going to invest in those companies, like I'll leave them for someone else to invest in. I'm going to stick to companies that I'm interested in, like technology company, these media companies, retailers. All of that really interests me and I it doesn't seem like like it's it's tiresome or it's just something I have to do.
It's because I'm interested in it. I'm following those companies, I'm reading articles on them, I'm using their products, I'm looking you know, using their new features. So I know because I'm a user and it's and it's a company. I know if for whatever reason I don't, I don't use it anymore, or I see all my friends not using it, or they're using something some other platform, or or they're buying a different product. Then that is that's research,
and that's investment research. And so I'll be like, oh, hang on, if all these people and myself are now no longer using this product or no longer interested in this in this company, surely there must be other people. And so you start to be in this investing world without realizing it. And at the end of the day, you know, if you're a consumed humor and you're you're you're voting with your wallet for that company, you know you may as well benefit as an investor as well
and and and benefit from that company's growth. If you're kind of giving it the tick of approval as a customer, it kind of makes sense to to double down and benefit from it as an investor as well,