Quick bite: Can Rod Duke beat IKEA? - podcast episode cover

Quick bite: Can Rod Duke beat IKEA?

May 26, 20253 min
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Episode description

How does Briscoe Group's Rod Duke view incoming competition from international retailers like IKEA and Sports Direct?

The retail veteran shares his unconventional strategy of welcoming customers to try competitors. Plus - Duke reflects on his transition from hands-on management to mentoring, and why building a lasting legacy matters more than short-term defense.

This clip is taken from our previous episode: ‘Occupy, dominate, and defend’: Briscoe Group’s growth plan. For more or to watch on YouTube—check out http://linktr.ee/sharedlunch

Shared Lunch is brought to you by Sharesies Limited (NZ) in New Zealand. It is not financial advice. Information provided is general only and current at the time it’s provided, and does not take into account your objectives, financial situation and needs. We do not provide recommendations and you should always read the disclosure documents available from the product issuer before making a financial decision. Our disclosure documents and terms and conditions—including a Target Market Determination and IDPS Guide for Sharesies Australian customers—can be found on our relevant Australian or NZ website.

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Transcript

Speaker 1

You're listening to a shares these podcast Who are you looking at when you're competing with because I guess if you're looking at where people shop now, it's all over the place. People might jump on and jump on Timur or something and get something extremely cheap and run through and that kind of thing. Are you worried about them? Are you worried about Ikea who are tuning up in this country later on this year? Or was sports Direct?

Speaker 2

I think the I think the Teamurs and the Shines and those folks operate at a different end of the market that I operate in. They do meet other competitors in this country, but they don't meet me. But I'm more focused on the the costcos and the Ikia's.

Speaker 1

Normally, when a competitor turns up new entrant, they throw a lot of money around to try and draw custom. That's got to be something you have to chew on and shore for sure.

Speaker 2

But we've got people in their stores already. I know how they operate, i know what they sell, I know the propositions. I've got a lot of stores, and I've got a lot of stores right next door the stores where they think they're going to put foot jobs. It's fine, I've got to lift my game. People will go to

these places and experiment with them. I want people to go there and experiment a service level or quality of service that is lower than mine, to have a look at a range of product it's not even nearest significant as mine, to go into an environment that's not as comfortable as my environments. So does that mean I have to lift my game in some centers and in some brands. Yeah, it's okay, I'll do it.

Speaker 1

You've still got a lot of energy. And I guess that comes back to the question that one of our listeners that in viewers that asked there what keeps you going.

Speaker 2

I've been in the retail business since I was sixteen. I just happened to love the concept of buying something, selling something, buying plenty, selling plenty, having plenty of stores, having plenty of customers. It's a lot of fun building something from pretty much nothing into an organization that's really, really, really well respected and successful. And it's hard to give away something or move away from something if you gave birth to it. I have to tell you I'm in

a really, really, really fortunate position at the moment. I've got about three or four really really key people who have been here for a very long time, who are very, very very clever. And I'll tell you now, I don't get down in amongst the weeds as much as I used to. Well, because it's not my job anymore. My job is the mentor, who is to guide, to assist, to encourage. I try to be a different sort of manager these days than I was, because I'm past the

halfway mark. I'll concede you that, And so this is my legacy. I don't want this business to fail just because I go. That'd be a slight on me. You didn't do a job particularly well. You didn't train these people particularly well, you didn't encourage them enough, you didn't set the platform for success for them. Well, that's not what I want to do. Investing involves the risk you might lose the money you start with. We recommend talking to a licensed financial advisor.

Speaker 1

We also recommend rereading product disclosure documents before deciding to invest.

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