Cherry Coke, CRTC & Courage

Marketing guru Tony Chapman joins Shane Hewitt to share the inspiring story of Alok, who left Shopify to care for his dying father and, in the process, developed a bold idea to help Main Street businesses compete with tech giants. They also touch on the return of Diet Cherry Coke, the fight over Canadian content rules, and how NBA jersey patches are driving record sponsorship revenue. When you are done listening, also check out ChatterThatMatters.ca  #Shopify #CanadianContent #CRTC #DietCherryCoke

Originally aired on 2025-06-11