BE OF SERVICE: The Business of Purpose

Marketing Guru Tony Chapman and Shane Hewitt discuss strategies for businesses to create a unique identity ("their thing") to attract customers. Chapman emphasizes the "hook" using "head, heart, and hands" to make a brand relatable, while Hewitt advises focusing on improving the customer's life through each interaction, rather than just making a sale. They agree that entrepreneurs should prioritize being of service and solving problems, with financial success as a secondary outcome. They highlight a story of an entrepreneur who created a delivery service to help his dying father, illustrating how solving problems and providing purpose can be more rewarding than chasing wealth. They advise focusing on the positive impact of your work and not letting critics undermine good intentions. Get More at ChatterThatMatters.ca 

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Originally aired on 2025-06-18