Setup for Lifetime Value

Setup for Lifetime Value is a podcast like no other. Created by and for industry experts, each 10-15 minute episode will cover trending topics and deliver actionable insights into the tools, tech and ecommerce expertise you need to get your retail business set up for life.

Last refreshed: July 15th, 2025 at 12:55 AM ⓘ

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Episodes

How to turn one-time customers into repeat customers

In this episode, CEO and Co-Founder at Relo by Blueprint Harvey Hodd and UWP’s Head of Growth Nathan Abbott discuss retention strategies to keep your customers coming back for more. Hosted by Charlie Semmence.

Nov 28, 2022•16 min

4 unmissable trends in video advertising

In this episode, For You Advertising’s co-founder Olly Hudson and UWP’s Paid Ads Specialist Cara Bousfield discuss the trends ecommerce brands should embrace to step up their video advertising. Hosted by Charlie Semmence.

Oct 31, 2022•15 min

5 ways to upgrade your Google Ads strategy

In this episode, UWP’s Paid Ads Specialist Cara Bousfield shares her top tips for upgrading your Google Ads strategy and driving more relevant traffic to your site. Hosted by Charlie Semmence.

Oct 18, 2022•10 min

4 ecommerce advertising strategies you need to know

In this episode, Agency Partner Manager at Refersion Lauryn Day and Paid Ads Specialist at UWP Cara Bousfield discuss the advertising strategies the world’s most successful ecommerce brands are using to advertise their products and share advice on how you can embrace them too.

Sep 27, 2022•18 min

Where to start with paid ads on social media

In this episode, UWP’s Paid Ads Specialist Cara Bousfield shares her advice on which social media channels are right for your business, which audiences you should target, and how much you should spend on your social media ads. Hosted by Charlie Semmence.

Sep 20, 2022•10 min

Is SEO dead?

In this episode, founder & CEO at SearchPilot Will Critchlow and SEO Specialist at UWP Peter Lee respond to the controversial argument that “SEO is dead”. Hosted by Charlie Semmence.

Sep 13, 2022•12 min

Everything you need to know about SEO keywords

In this episode, New Look’s Senior SEO Manager Sam Pennington and UWP’s SEO Specialist Peter Lee introduce SEO keywords and share their advice on how businesses should carry out effective keyword research.

Sep 06, 2022•15 min

What can an SEO agency do for you?

Hear Underwaterpistol’s SEO Specialist Peter Lee and Head of Growth Nathan Abbott discuss what SEO agencies do, how they can help businesses grow, and how to choose the right agency for your company. Hosted by Charlie Semmence.

Aug 23, 2022•11 min

Blogging your way to SEO success

Yoast’s Head of SEO Jono Alderson and Underwaterpistol’s SEO Specialist Peter Lee discuss why blogging is important for SEO and share their ground-breaking tips for writing SEO-friendly content that gets you noticed. Hosted by Charlie Semmence.

Aug 16, 2022•16 min

Why is SEO important?

Underwaterpistol’s SEO Specialist Peter Lee discusses what SEO is all about, why it’s important, and the steps you need to take to get your site ranking on Google. Hosted by Charlie Semmence.

Aug 09, 2022•10 min

An essential intro to Google Analytics 4

Google Analytics 4 is here, and it’s here to stay. Underwaterpistol’s CRO & UX Specialist Lilliana Miller and SEO Specialist Peter Lee discuss the key differences between Universal Analytics and GA4 to get you set for the big move. Hosted by Charlie Semmence. Read about the key differences between Google Analytics 4 and Universal Analytics in this blog: https://www.underwaterpistol.com/blogs/ecommerce/google-analytics-4-vs-universal-analytics

Aug 03, 2022•10 min

How to get CRO testing right

CRO & UX Specialist at Underwaterpistol Lilliana Miller discusses the importance of CRO testing, why we need it for conversion rate optimisation and how to conduct an accurate CRO test. Hosted by Charlie Semmence. Read about the essential CRO tools for ecommerce: https://www.underwaterpistol.com/blogs/ecommerce/conversion-rate-optimisation-cro-tools

Jul 26, 2022•7 min

4 CRO marketing top tips you need to know

Hear Convert.com's Pancho Mendiola and Underwaterpistol's Lilliana Miller introduce their 4 essential CRO top tips to help you drive conversions and boost revenue. Hosted by Charlie Semmence.

Jul 18, 2022•17 min•Season 1Ep. 2

An intro to CRO and what it means for your business

Setup for Lifetime Value is the new podcast from Underwaterpistol that will help you get set for life with the best ecommerce tech stack. Listen in to our first episode for a simple, jargon-free introduction to CRO and what it means for your business, featuring CRO & UX Specialist Lilliana Miller. Hosted by Charlie Semmence.

Jul 05, 2022•10 min•Season 1Ep. 1

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