Defining The Business Challenge / Journey Management Playbook / Episode #1
Episode description
Ever feel like you're pushing a boulder uphill with journey management... Yeah, we've all been there. But guess what? There's a smarter way!
That's why we're launching a brand new deep dive series on the Service Design Show. In this series, we're pulling back the curtain on how you can get tangible business results faster through journey management.
Helping to grow trust with stakeholders, and finally getting the green light to do (more of) the work that truly matters.
For this series, I've brought in Tingting Lin from the TheyDo team. Tingting has pretty much seen it all. The wins, the stumbles, and everything in between. She's guided countless teams and knows precisely what separates the journey management champions from the rest. And over the coming weeks, she's sharing all the secrets with us.
In episode one, we're tackling a step that's often overlooked - a step that can derail your whole project later on. So, if you want to set yourself up for long-term success, this episode shows you the first key step on that journey.
P.S. Got questions? Share them in the comments on YouTube or Spotify and we might just answer yours in a future episode.
[ RESOURCES ]
- LinkedIn - https://www.linkedin.com/in/tingting-lin
- TheyDo - https://www.theydo.com/
[ EPISODE GUIDE ]
00:00 TheyDo Ep 01: Tingting
01:30 Tingting's Background
02:30 Introducing Theydo Platform
04:15 Journey Management Struggles
08:15 Marc's Business Case
09:00 Episode Content Preview
10:00 Defining Effective Challenges
15:30 6-Month Challenge Example
16:30 Challenges vs. Goals
18:30 "Why" Before "How"
20:00 Quarterly Challenge Example
21:00 Marc's Target Example
23:30 Community Experience Challenge
26:30 Debit Card Focus
32:00 Bridging Journey Gaps
35:00 Setting Goals & Targets
36:00 Challenge Impact Analysis
38:15 Journey Achievement Goals
41:00 Reviewing Key Slides
43:00 Defining Good Challenges
45:00 Proving Contribution Value
47:30 Challenge Important Notes
48:30 Episode Content Recap
49:00 Audience Q&A Session
50:00 Next Episode Preview