There’s nothing that I love more than talking about ways that you can make more money with a premium-price service! In this episode of Serve Scale Soar®, I sat down with Tasha Booth to talk about not one, but two premium services you can offer that you may not have heard of before! Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podc...
Jul 11, 2023•32 min•Ep. 198
Let’s talk about building resilience and overcoming setbacks. Now before you hit skip to go to the next episode because you don’t want to learn about your mindset, you just want actionable tips, stay with me! This episode of Serve Scale Soar® is no different than the rest. I'm giving you some concrete, actionable steps you can take to build resilience and overcome setbacks, because let's be real, we all have them as entrepreneurs. Topics covered in this episode include: What it really means to b...
Jun 27, 2023•34 min•Ep. 197
Have you ever wondered how you can stand out in a crowd? Maybe you're brand new, or maybe you've been doing this for a while and you're just not getting all the discovery calls you want. It usually comes down to standing out in a crowd because let's be real- it is a crowded market! In this week's episode of Serve Scale Soar®, I'm diving into five ways you can stand out in your pitches so you can land more clients. Topics covered in this episode include: Why the market for freelancers is so compe...
Jun 06, 2023•25 min•Ep. 196
I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming! In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started. N...
May 23, 2023•25 min•Ep. 195
Have you been thinking about becoming an ad manager? Are you already one but you want to update your services? In this episode, I am joined by 11 Facebook ad managers who are sharing their tips and strategies for starting and growing an ad management business! You are going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. If this episode speaks to you, I want to invi...
May 16, 2023•16 min•Ep. 194
Ready to talk about premium prices? This is one of my favorite topics and in this episode of Serve Scale Soar®, it takes a little bit of a twist in the best possible way. I sat down with Merel Kriegsman to talk about charging premium pricing so that you can provide for your family and not have to worry about if you can pay the bills. Merel Kriegsman, Women's Wealth Advocate, is dedicated to helping you become the wealthiest woman in your lineage. A former cleaning lady turned self-made Millionai...
May 09, 2023•36 min•Ep. 193
Let’s talk about Meta Ads. In this episode of Serve Scale Soar®, I’m sharing the five things you shouldn’t do as a Facebook and Instagram ads manager. These are the things that I have seen ad managers do that are actually a big no-no. Topics covered in this episode include: The mistake to avoid when pricing your services What the risk reversal method is and how to use it Setting expectations with clients Who pays for ads when you’re an ad manager Who should own the ad account and how to set it u...
May 02, 2023•18 min•Ep. 192
Have you ever thought about using SEO to find more clients? I haven’t talked about this on the podcast before so I’m so excited to be diving into it in this episode of Serve Scale Soar®. I sat down with a special guest, Mariah Magazine, to talk about how you can get started finding new clients using the power of SEO. Mariah is an award-winning SEO & Visibility Strategist for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your ...
Apr 25, 2023•31 min•Ep. 191
Ready to learn more about planning for the expected in your business and life? For the last nine months, we have been doing a four-part series all about planning for the expected in your business and life. In this episode of Serve Scale Soar®, we are diving into part 3. I’ve been sharing how you can plan for something in your life that you know is coming up so that your business is still set up for success when you need to step away. Topics covered in this episode include: Asking for help is a g...
Apr 18, 2023•16 min•Ep. 190
If you know me, you know one of my favorite topics is LinkedIn! In this episode of Serve Scale Soar®, I sat down with Scott Aaron, a LinkedIn expert, to talk about how you can strategically use LinkedIn to land more clients for your service-based business. Scott is an internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, generating leads, ...
Apr 11, 2023•35 min•Ep. 189
If you’re someone who overthinks what to call yourself in business, I have good news for you: it doesn’t really matter! A lot of people spend so much time coming up with a fancy name or title when they’re starting their virtual business, and they end up boxing themselves into a corner without realizing it. I want to help you avoid making the same mistake. In this episode, I’m taking you through what really matters, and it’s not what you call yourself. Instead, we’re focusing on things like how y...
Apr 04, 2023•24 min•Ep. 188
Are you ready to do some spring cleaning? I am not talking about spring cleaning your home. I am actually going over five different ways that you can do this with your business in this episode! I think it is SO important to pause to compare where you are this year versus last year, and now is a great time to do that. From automating systems to updating pricing and more, I am giving you some steps and tools that you can use to spring clean your business this year. I am doing these things in my bu...
Mar 28, 2023•17 min•Ep. 187
Want to learn about a service that is going to be one of the most in-demand services that you can offer in 2023? It’s also one that you can charge top dollar for. In this episode of Serve Scale Soar®, I sat down with my good friend, Shana, to talk all about becoming a community manager, what it is, and so much more. Community managers are so much more than virtual assistants. They can be a game changer, especially for high-ticket programs. Shana is the community strategist behind many of the 7 &...
Mar 21, 2023•45 min•Ep. 186
Do you know what you should be tracking as a freelancer or online service provider? In this episode of Serve Scale Soar®, I’m sharing 8 things you need to be tracking in your business as a freelancer or online service provider. You may find that some of the things you are tracking in your business currently are completely unnecessary. You may also find that you aren’t tracking things that you really should be, especially if you’re looking to grow and scale. Topics covered in this episode include...
Mar 14, 2023•20 min•Ep. 185
Have you ever thought about subcontracting to scale your business? In this episode of Serve Scale Soar®, I sat down with Tricia Prues, a Serve Scale Soar® member and Conversions for Clients student, to talk about the unique route she has taken in her business. She embraced non-traditional paths to success by tapping into the power of subcontracting to scale her business faster. Tricia Prues is a marketing and advertising strategist. She dedicates her work to helping other small businesses and en...
Mar 07, 2023•31 min•Ep. 184
We all know that there are red flags to watch for when signing clients, but sometimes we miss those red flags until after we start working with them because we're blinded by landing a new client. In today's episode of Serve Scale Soar®, I'm breaking down what red flags you should be looking for before actually taking on a client. I have seen this so many times with the people in my membership. They take on a client that quickly became very problematic. They weren’t able to get the results that t...
Feb 28, 2023•26 min•Ep. 183
Are you ready to go down the YouTube rabbit hole? This is one of my favorite places to be so I’m so excited to dive into it in this episode of Serve Scale Soar®! I sat down to chat with Sean Cannel to talk about if you should be using YouTube as a service provider and the impact that you can have on your business by offering YouTube management services. If you like project management, want to offer a premium service, and be able to find clients, this episode is for you. Sean Cannell is the CEO o...
Feb 21, 2023•45 min•Ep. 182
Have you ever had that feeling that you’ve fallen out of love with your business? It’s not what it was when you started. You don’t have the same passion and work can start to feel like a chore. In this special Valentine’s Day episode of Serve Scale Soar®, I’m helping you reignite that spark and fall back in love with your business! I’m sharing a proven step-by-step path that you can take to fall back in love with it. Entrepreneurship is an emotional roller coaster that we put ourselves through. ...
Feb 14, 2023•22 min•Ep. 181
Let’s talk some more about planning for the expected! In this episode of Serve Scale Soar®, I’m sharing part two of a four-part series where I’m diving into the topic of preparing for the expected in our business and our lives. For me, that means I’m preparing for a baby. For some of you, that may mean preparing for summer break or taking a vacation. No matter what it is, there are things that we likely have on our calendar that we know about, which means we can plan ahead for them so that we ar...
Feb 07, 2023•15 min•Ep. 180
Wondering if you can build a successful service-based business on the side of your 9-5? It’s totally possible! This may be one of my favorite episodes of Serve Scale Soar® ever. I’m sharing my conversation with Rucheli Berry who is working a full-time job and also pulling in $8K months after being in business for only 4 months. Rucheli found fast success because she knew she didn’t have to reinvent the wheel. She joined Serve Scale Soar® and started following my proven plan by taking one step at...
Jan 31, 2023•24 min•Ep. 179
Wondering how you can up-level your services this year? In this episode of Serve Scale Soar®, I’m playing the role of a fortune teller and sharing my predictions for the most sought-after services in 2023. Given that I’m not actually a fortune teller, these are just my predictions based on the things that people are asking me for when it comes to service providers, what the people in my mastermind are doing, and my observations about what’s going on in the market. This doesn’t mean that these ar...
Jan 24, 2023•23 min•Ep. 178
Are you ready for tax season? In this episode of Serve Scale Soar®, we are talking about the super sexy topic of taxes. Now, that may not sound exciting but don’t leave me yet! We are digging into some of the most commonly asked questions I get about bookkeeping and taxes. This episode could potentially save you tons of money! Joining me in this tax talk is Rebecca Driscoll from Conscious Accounting. She is my own accountant and she is here to tell us how we can prepare for tax season. There are...
Jan 17, 2023•59 min•Ep. 177
Have you ever thought about becoming an ad manager? In this episode of Serve Scale Soar®, I’m diving into the topic to show you what ad managers really do, so if you are an ad manager or considering becoming one, this episode is for you. Even if you never thought about becoming an ad manager, hear me out—this episode might change your mind. Ad managers have many different roles. While they do run Facebook and Instagram ads, that is only one of six roles that ads managers have. So I’m breaking do...
Jan 10, 2023•16 min•Ep. 176
Have you ever considered becoming a Facebook and Instagram ads manager? This episode is for you! Even if you aren’t offering this service, there are some golden nuggets in this episode you won’t want to miss. In this episode of Serve Scale Soar®, I sat down with one of my Conversions for Clients students, Becky. She’s a Facebook and Instagram ads manager and I am so excited to share her story with you today. She came from a corporate background and never saw herself in entrepreneurship. She disc...
Jan 03, 2023•42 min•Ep. 175
I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming! In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started. N...
Dec 27, 2022•25 min•Ep. 174
Did you do a Black Friday promotion this year? Now that it has come and gone, I am ready to share my numbers with you and share the five lessons that I learned in the process. In this episode of Serve Scale Soar®, I’m sharing all of the details of how it went and what I will do differently or the same next year. So if you have been wondering if Black Friday is something you should implement in 2023 or if you just love hearing the juicy details of a launch, this episode is for you. It’s been a co...
Dec 20, 2022•39 min•Ep. 173
What the heck is social proof? And how can we use it in our one-on-one service-based business? In this episode of Serve Scale Soar®, I’m diving into this topic and sharing the different types of social proof that you can add to your business so that you can land more clients that actually pay your premium prices. If you don’t know what social proof is, it’s a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. People...
Dec 13, 2022•28 min•Ep. 172
Are you afraid of taking risks in your business? It can be scary to take risks, especially in your business. However, sometimes calculated risks are exactly what you need to break free of your comfort zone and reach your full potential. In this episode of Serve Scale Soar®, I sat down with Lauren Golden to talk about how you can start taking calculated risks in your business. Lauren Golden is an award-winning entrepreneur, best-selling author, speaker, and coach whose mission is to help one mill...
Dec 06, 2022•38 min•Ep. 171
Let’s “keep it simple sweetie” while we plan for next year. What do you think? I plan to use my “KISS” philosophy while I plan for next year because it is incredibly impactful, it gets results and it’s not overwhelming. I am walking you through that philosophy in this episode along with the three main things that I focus on that move the needle forward in my business. I have some scary and amazing goals that I am sharing with you as well throughout the episode. I know listening to this will help...
Nov 29, 2022•27 min•Ep. 170
Are you running a business as a new mom? It can be overwhelming to try to juggle being a mom and a service-based business owner, but it’s totally possible! In this episode of Serve Scale Soar®, I am doing an entrepreneur spotlight with Rachel Greeno, a Conversions for Clients student and Serve Scale Soar® member. She’s a Facebook ad manager and she’s here to share her experience with taking maternity leave, running a business as a new mom, what it’s like to lose all of your clients and have to s...
Nov 22, 2022•31 min•Ep. 169
