Direct Mail

Larry Witzel explains why direct mail is still crucial for church evangelism, despite its decline in engagement. He highlights that direct mail guarantees every home receives an invitation, something digital ads can't. Studies show that people who pre-register through direct mail are more likely to attend events than those from social media. While it's more costly, Larry emphasizes the value of combining direct mail with other marketing methods and explains how to get the most from your direct mail campaigns.