How to Welcome Back to The Unknown Secrets of Internet Marketing. My name is Matt Bertram. I am a SEO based in Houston, Texas. Today we're going to be talking about SEO and Web Design. I know a lot of people listen to this podcast or web designers, a lot of people that listen to this podcast or SEOs. Many times they're treated as two separate kind of verticals and we want to break down those barriers. We want
to integrate them. And really if you're thinking about getting a new website, you really want to use an agency that not only understands but is very, very proficient in SEO because it's like a house. And you want to have one person build the house and then come in and have someone completely remodeled house after you just built the house. It makes a lot more sense to lay a blueprint down that has SEO in mind and have the same agency build the house and do the web design. There's a
lot of great agencies out there that do that, including EWR Digital Agency that I am part of. Now before we jump into it, I want to read another quick review. This is from Brian Horton. Matt's team recently completed a rebrand from my company and we are thrilled with the new logo and colors. This is a talented group. So we do a lot of branding, web design, PR, social media design related stuff and it's really about brand positioning and I would encourage you to
know that the value of branding affects your bottom line. All right. Quick housekeeping. Anybody that's watching knows I have a big pile of books. I haven't made to a conference yet, but I am going to one this week. And I got two books here. One is search. Do I really need SEO? The enterprise level playbook on how to grow your business with search engine optimization. Also have another speaking of branding. No like trust. A podcasters guide for small businesses.
I really, really believe that inbound marketing, content marketing, building your own brand. And attraction marketing. It's used a lot of different terms and podcasting is one of the absolute best ways to do it. We are launching some podcasting services. So if you'd like to start your own podcast, if you're a bigger company or you know a bigger company that would like to roll out a brand, we have some great new people part of the team and we are standing up podcasting services,
podcast pitching, that sort of thing. So if you have any experimental marketing that you're looking to develop, please give us a call and let us have a conversation with you about that. All right. Now let's go ahead and jump into this. So this is an article by Shopify. You know, SEO web design. Okay, Shopify wrote it. We're going to be talking about e-commerce. We do a lot of e-commerce stuff. I love e-commerce because you get to see all the data all the way through.
There's no gaps in kind of completing the loop on how the marketing is working. So sites that you can go all the way through the buying process are absolutely fantastic. I really enjoyed this website. It is titled 2022, but we're not we're not going to focus on that because I think all these foundational concepts still apply. I would also tell you I know you want more podcasts and I know a lot of people are wanting me to produce podcasts even more regularly and we are going to be trying
to do that. But man, we have so much good content. We have over 500 and like 80 whatever podcasts that we've done over the years. Many, many, many of them are still relevant and there's all kinds of nuggets littered throughout. So I would encourage you to maybe listen to some of our podcasts, check out some of the topics and find something interesting. You'll typically find all kinds of
pro tips and nuggets strewn throughout. Also build your brand mania. That book I had read I think probably 300 books at the time highlighted them up and I pulled all the best stuff out of them and tried to shove them all into one book. So ton of value there. If you want to check that out, if you just search for Matt Bertram on Amazon, you can find all the books I'm associated with.
All right, let's jump into this. Your goal is to build a SEO friendly website so that your clients show up on, well, so that your client show up on Google when customers are searching for their products. Okay, I guess this is speaking to us as web developers or SEOs. You also need to, you also need a creative user friendly website so consumers can find what they want to buy. So how do you find the balance between you having conflicting suggestions coming up with each
I, this is kind of hard. I'm going to just paraphrase them in this article. We'll take a deeper dive into what SEO web design is. Why it's important in 10 things. You need to prioritize to find some common ground between the two goals. Again, they are ones focused on that visual representation, others focus on ranking search engines. I would say even the third leg of the stool would be conversion rate optimization. You need to have a very convertible site so it can't just be
pretty in one awards. I know a bunch of sites that have been very pretty and that have one of a bunch of awards that don't accomplish the goal of the website unless that's what the goal is. But if it's goal is to generally use it, it failed miserably in that. I know some actually not so pretty websites that absolutely crush it with SEO and maybe don't convert and some do. It just
depends of what you're offering. But really you want to try to find the best blend between conversion rate optimization, SEO and aesthetically pleasing website that the users can easily find. But typically all these things do go together. So the conflict for site owners, especially when they are there are a hundred of products available on the site becomes finding a balance between user friendly and SEO friendly SEO to further complicate many businesses have two separate teams.
One for SEO, one for web development. Even if both teams are in house, having them work together to build a beautiful and successful website can be challenging. So again, we talked about the beginning. The development of the team will fight and you. The team wants to ensure the site has enough content so that Google can rank it effectively for user search queries. I would also tell you that recently, Google changed and you don't need all this mass amount of content. You just need
what's valuable and actually the algorithm is looking for some key things. And if you answer those key things, you don't need all this additional content for quote unquote SEO. You know, any you just need to what you need to tell the thing that there was an author. I can't remember who it was, but it's like if you give me more time, I would have made the letter shorter, right? And I believe that to be true. The more accurately and precisely you can say something, the more you can
accomplish, especially with attention spans being so short, it's absolutely important. So for all of you that listen to these 30, 40 minutes podcasts, I commend you and thank you. Hopefully you are getting a ton of value. All right. In this article, we'll take a deeper look into what SEO web design is. Why it's important. I think I already said that. They already said that twice. Okay. What is SEO web design? Why is SEO web design important? 10 things to optimize for
web design SEO. Walking the line between SEO and web design. Oh, I get. All right. What is SEO web design? SEO or search and optimization practices, optimize a website so that it ranks well in search engines. Web site design is the design and creation of a website and all of its pages. If you put it together, SEO web design is the design and creation of a website that is optimized for search engines.
It covers SEO's best practices that designers need to follow when building websites. Why is SEO web design important? If your company has a stunning design, but you can't get any of the web pages to rank in search engine results, how are you going to get people to find your website? So show media and PVC are great for increasing tracking, but it's important to find organic ways to ramp up your website traffic and get your pages into the search engine results. Let's our search. Let's go
over a few of the top benefits of SEO web design. See, I'll have this format. Organic traffic to your website is any kind of traffic coming from search engines that hasn't been paid for. These are website viewers who found your site after searching for something on Google and browsing through the top options. To be specific, the first search result gets over a quarter of all clicks. The second search result gets about 15%. It drops off quickly from there. I would tell you these
numbers are even higher. I have some studies that say 38% of all the clicks go to the first position in Google. That's why so many people say that SEO doesn't work. Well, it doesn't work for the masses. It works for the top people that are in the first, second, and third position really. That's why SEO takes so long to work. Unless you get keywords into those top positions, you're really not seeing much of that traffic. You've got to own the top positions. You need to
own that top spot in Google. That's where the line share of the traffic is. You need to find an agency that can get you up there. I would encourage you to look at EWR digital. There's a lot of great agencies out there. Google search CTR per rankings. It's just showing another graph. This is based on Citrix data out of search in the journal. A lot of the studies, I think it just keeps leaning, leaning, leaning more towards the top positions and more towards mobile and more towards organic.
Since the 10th result, you get 2.5, 10th result. There used to be 10 spots on the first page. Analytical tools still show that. Now I forget what it's called, ultimate scroll or whatever. Usually it's a break between ads and then you get the next page, but you don't have to actually click to the next page. Again, they're trying to show it to more people. But again, you're in that 10th position. You're only getting 2.5% of the clicks. Think about it. If 100 people are clicking,
you're getting 2.5. Then based on this graph, if 100 people are clicking, you're getting about 29 people. 28.5% people clicking on it. Add zero to that. Add two zeros to that. You see how significant it becomes. It's safe to assume that anything passed. The first page is abysmal. I love that word. Abysmal. Organic search results. That is why you want to design and optimize your site as well as possible to increase the chances you rank higher in the Serps.
SEO web designer tracks high intent traffic when someone is conducting a Google search. It's because they have a specific query they're hoping to find information about. When the page shows up at the top of the search results with the exact answer, they're going to click over to your page. Hopefully there's also position zero where they might get their answer and actually not
come to your page, but you get some branding benefit because they cite the source. When they may not cover, oh, when they may not convert right after discovering your website, they're not aware that they can come back to you if they have any other related questions. The top of mind brand awareness is ideal for increasing conversions, all because they're searching for something in your industry. Also, you want to understand what this customer journey is and you want to have content and
rank for terms along the way. The more times they see your brand, the more familiar they become with it, the more aware they are of it and the more likely they are to buy. Pro tip or some really good information. Why people typically buy those two things that most studies have suggested. One, they buy familiarity. They've got to know who you are. They've got to know like trust you. That's sort of thing. The second thing is novelty. You have something that they need, that they view
different or position in the marketplace differently. Those are the two things you absolutely need if you're going to win in online marketing. All right. Have high intent traffic. It is even more viable than other traffic. It is absolutely high intent traffic. Which is why? It's important to optimize your new website for increased search term rankings of the search terms that you want. So if you send the wrong signals, you rank for the wrong things, you get the wrong kind of leaves,
you need to look at that. Google SEO. Also, I would tell you even, Dr. Goes pretty high up there as far as search. I think it's the six most searched site in the world. High intent traffic needs to be the keywords that people are searching for. It's a reflection. It's like looking in a mirror. So these search engines are like looking in mirror was my point. If you're not getting what you want, you need to reevaluate what you're ranking for and what content and what signals you're sending out.
Because you know, Google's trying to give you what you want. All the search engines are trying to give you what you want. All right. All right. SEO web design improves user experience. Every dollar invested in UX brings a hundred back in return an ROI of nine, the nine thousand percent. So UX is an important, I would say yes. But it's not the only benefit. If you want to get on the good side of Google's algorithm, your website needs to be SEO optimized, but also user friendly.
Google has refined its criteria for user experience related to metrics into your ranking. Based on studies done by backlinko, some of these criteria are dwell time. Okay. So Google says it's not dwell time, but all the things add up to dwell time. Mobile usability and boundary. I would even say a lot of these things fit into core web idols. So you'll be looking at that. Improving your website SEO is essential part of any marketing strategy. It serves your website works well and is
easy for visitors to navigate. So they may they can find the information they're looking for. Google only wants to rank the best websites to prevent its own users from being impacted by poor websites. So having a high ranking site that builds trust with the user while helping them find exactly what they're looking for. I would add to this to say think about it. Google is not indexing a lot of sites, not indexing a lot of pages or blogs, etc. It's only indexing the top 100 for that search
term. And there's more content be creating every day. So it becomes more and more competitive. So if you're not ranking for a keyword term or a page is not ranking, you need to really re reevaluate and say, Hey, is this a good page? Is this going to lay out? Is this good content? Is this good SEO web design? That sort of thing. And then if you improve that page, resummit it or just give it time. Google typically reindex it. It will decide whether or not it goes in the rankings. So again,
it's a mirror, right? All right. SEO web design gets the most from your marketing budget. An SEO strategy can take some time to implement, but the changes tend to be all free. Many business owners can put SEO parameters and place themselves with a little bit of website knowledge or can divert to someone on their team. I really view like a SEO as your online representative, your online PR person to help make sure you're showing up in the in the serps and in the online news, right?
The point is that SEO is a low cost strategy for helping your website reach your marketing rules and increase your overall ROI. I think that's the really cool thing about SEO. Unlike paid ads, you stop doing the SEO and you know, there are Google and search engine changes, but it's really, really based upon how you're doing versus what everybody else is doing. It's a zero sum game. And so our is your website delivering on that marketing term better than someone else.
And all the Google algorithm tweaks are just meant to help users find what they're looking for. So sometimes you've implemented a strategy and Google hasn't caught up, but if it's the right strategy, over time it'll happen. And if you're trying to cut corners, those things are quickly going away and just good quality marketing and really trying to answer the user search is what's going to win long term. 10 things you need to optimize for with SEO web design. Now that you know why SEO
web design is important, wow, okay, what time, where are we out of time? Okay. Now that you know SEO web design is important, let's talk about how you can optimize your website. Keep search engine optimization top of mind throughout the entire web design process to make implementation these 10
items as seamless as possible. After all, you don't want to be, you don't want your web development team to create entire website that you have to have your SEO team tear apart and make the process even learn. I 100% a thousand percent agree with this. Instead of having two teams work together on each of these
items during the design process, it helps streamline the overall project. And I think that this is why it's so important if you're looking to develop a new website or have an agency or individual build you a new website, they need to be proficient in both SEO and web design or it just doesn't work. It doesn't make sense to build a new website without building it with SEO in mind. You can always find somebody to even consult if you want to have somebody else building it, but you want to
have SEO as part of the process and not after the fact. I've had many, many enterprise clients and small business owners go, okay, really like you for SEO, okay, but I'm going to go have so and so build the website or we're going to build an attorney, we're going to do that. And then they come back after the fact, even though they said they're going to keep us in the loop. And then they go, okay, well, the site's not ranking or they they they they they launch a new site and it
just completely tanks in Google because they didn't have SEO as part of the process. So that would be my one pro tip. If if anything, you were to take away from this is you need to have SEO as part of the process from the beginning, not as kind of a check the box at the end. It doesn't work well that way. You can only make so many changes because you're retooling, recustomizing what is already been done. And sometimes you've gone so far outside the SEO blueprint that it's hard to
get back and you have to do a lot of quote unquote remodeling. All right. Google search algorithm uses more than 200 factors to to rank website. It's hard for anyone designer to design them all. Instead start optimizing the following 10 elements to get your pages ranking. Mobile from this website design site maps, readability, image files names alt text or alt tags, website navigation, URL structure, metadata, indexable content. Now I think there's some more
in here. We have more of our like internal checklists and I need to have some maybe downloadables for people on the checklist we use internally, but this is a absolute great start. All right. Let's go through it. Mobile friendliness in 2001, 55% of worldwide track it came from mobile by 2025.
It expects three quarters of all world traffic. We'll use smart box to access the web. I think we're already kind of there having a responsible website helps prove your SEO, but also in search for target as it has a seamless experience regardless of if they're accessing your site from their computer or mobile design design mobile first. Let's take a look at these website designs. Boba bot. It shows some web message designs that you really need to have mobile in mind or it could
look bad. They're talking about e-commerce sites. As you design your website, make sure your development team tests that it works on both desktop and mobile and different devices that would add. This is essential ranking factors because Google released a mobile friendly update to the algorithm back in 2009 that both responsiveness of websites search for. I'll tell you the spiders now only look at mobile. Okay. So really, really important website speed as of 2018. Website seed is
another item that factors in the Google site. It makes sense. No one wants to deal with a website that takes ages to load. I mean, like three seconds max. Like you want it to load instantaneously. Like people have no patience for websites that don't load. Even the younger generation, it's more and more needs to be instantaneous. So core web idols. Things can affect your page experience. Web hosting, file size, plugins, coding scripts, traffic problem. A lot of junk code is
in a lot of some of those WordPress templates and stuff like that. Too many plugins, file size, image size, some web hosting, that sort of thing. If you don't have load balancing or you're on a shared server, traffic volume can get throttled. So a lot of things to consider. Luckily Google offers a free page in spots tool that lets you insert your website URL and see what it stands for. Here's what I'll tell you. It always, I think, defaults to the worst case experience.
So it's always like the worst page. So you always know what the bottom threshold is. Right? Your website will get a different score for both desktop and mobile along with several metrics to help you pinpoint to improve your page speed and therefore your rankability. Site maps, super important. While Google is very smart, it's never a bad idea to give them a helping hand. That's exactly what a site map is. A site map is a file that houses all of your
web pages, files, videos, everything else that lives on your website. These are handy for websites with a lot of different pages, especially if you're not, if they're not all linked together to other pages on your website, it helps Google find and crawl all the pages. So they're all eligible for ranking. After all, if Google can't find the page, it's not going to generate any organic traffic. Also, it makes it more easier or less difficult for Google to find the stuff. So it uses up
I believe left's crawl budget. All right. Readability. Another major ranking factor is readability. If your site visitors can't read the copy on your website, they're not going to get anything valuable from your business. Best practices say that big bold surface, S-E-R-I-F. Sorry, I'm not saying that right. Or sand surface. I'm saying that wrong. Flaunts should be used throughout your site in its headers and its copy blocks should ensure that it's easy to read and then it gives you
some examples. Image file sizes are small that you might not even think about it, but they can actually be a big asset to your website optimization think twice before naming something. Okay. So I see that a lot. People are not naming their images in a descriptive way. If you're not filling out the old text and the rest of the field, Google doesn't, Google's going to spend a lot of energy to guess what that image is about. It doesn't want to do that. It wants you to tell it. It wants to
verify it based on its indicators. So you want to label that. You want to be compressing those images as well. You can also over optimize or over compress images and they become granny. So you want to use a tool or have a process to every time you upload a image to make sure you compress it. I see a lot of websites, a lot of businesses that as websites build over time, you know, maybe their internal team has been trained to make changes, add things to it,
and they're not optimizing images. So that's one of the first things we look for in our checklist. Alt tags. Alt tags are fantastic. In a similar vein, your images need to have alt tags. It's important for a number of reasons. One images are returned for nearly 25% of Google search queries. So people use images a lot to search. Data shows that the majority of younger searchers want visual search capabilities over any other technology. Also, they're integrating images into
the text search to make richer results. And so you need to be thinking about that as you optimize for it. So they're basically merging those two functions. It's not like a a toggle tab. That's sort of thing. Alt tags let's Google algorithms know exactly what's going on with your images. If it matches your search intent, your images could show up in the search results. If it doesn't show up in the search results, you don't get any link equity from it. So you want
to get it indexed, you want it showing. Easy way to do it. Search for your name, see what's coming up. Your alt text should be a complete sentence that describes exactly what your image complete with a capital letter at the beginning of your sentence and a period at the end. Hmm. I wouldn't have thought that. I have been trained or told or had experienced that basically alt text is really like the keywords like old SEO keyword, stuff in quote unquote. You want to put
the image like all the different keywords associated with that image in there. Complete sentence with a capital and period. That's interesting. I got to look into that more. I don't know, but that's what this Shopify blog is telling us. Interesting. I learned something. Second, it improves your overall accessibility. Anyone using a screen reader can access your website is able to understand what depicts in your images, helping those who are visually impaired
that still have a stellar user experience. Okay. So website usability is a big topic. I think that there's something like 13% of America is some kind of impairment, whether hearing or visual. It opens up your user base. This goes into a corporate responsibility and internet access for all. If you're a big corporation, there's even laws and fines associated with it. So you really do want to make sure your website is accessible. If you're a business out
there and you don't know what I'm talking about, please reach out to us. We do have accessibility options, but it is something you should consider. How do you know if the website is accessible or not? There's usually a little logo or a little person or a little wheelchair or something like that on the website that you click it and it will open up the website usability functions. You can also build it into the overall build of the site, but it is something you should start to consider.
All right. Website navigation. Web developers are typically focused on the site's overall look, feel, and user experience. Designers and developers will care about the page's visual elements and how consumers interact with those elements. They often like to keep things as simple as possible, especially since consumers using mobile devices have long surpassed users using desktop or laptop devices. But critically, your website navigation also provides internal links to your
most important products or features. Now I can go in real deep on the SEO of menus. I won't do it on this podcast, not the derail, the overall flow and what I'm talking about, but I will do that in a later podcast and I have done it in some past podcasts. All right. User navigation has drop-down measures to help most important pages help menus leading to the most important pages on your website. This helps increase the overall internal links for each of the pages, including the navigation.
This is because each page which these navigation, each page with this navigation counts as unique internal links. It is, but there's also value issues with the the the header nav and also the footer nav just FYI increasing the overall link X-bennalogy X-bennensionality. Okay. There we go. Terrank hire on the serps by subcaterazine pages, which target the keywords they're hoping to rank for. There's a whole way to structure your menu just FYI. When you consider large e-commerce sites,
with hundreds of thousands of products, site navigation becomes more critical. Here's an example of an SEO friendly site. They're talking about the REI site. A lot of different choices, a lot of different navigation. Three clicks away from anywhere on the site. Good rule of thumb. Sometimes you can go overboard and you flatten that yield curve. So from the SEO standpoint, no page is more important than another page. So it's good for maybe web design, but might not be so good for SEO.
So there's all kinds of strategies that you need to consider when you're coming up the blueprint for your new site or remodeling your existing site. Nearly all organic search results are subcategory pages. So you have to have a dedicated page for this keyword. That is highly useful from the search and likely user perspective using the same process as above when your Google, whatever, or using as an example, most of the pages ranking are for product pages rather than subcategory pages.
This means you could likely optimize a product for that keyword, not just to build out a dedicated sub page. Additional points to consider when trying to optimize for people and search engines include using a content hierarchy. This organizes your website pages through categories and subcategories. If you have more than a dozen products on a page, you can consider building out a subcategory. Cross-linking pages, SEO and content teams create useful blog posts, FAQs, and other content that
can direct more traffic to product pages and vice versa. Horizontal linking each navigates users to more information about your products or company or boasts your SEO efforts. So what this is called internal linking is what I call it. No thinking required. An only navigation from your website shouldn't require much brain power. Your website should go to your users to where they want to go. Eight URL structure. Pretty important. Your URL
structure should also be structured around your SEO strategy. This is super important to start from the beginning. We have so many websites and we've even been guilty of this. You've got to think of the end of where what you want the website to look like and how big you want the website to look like and how structured you want the website to be and you've got to start with that in mind when you're building it out or it becomes extremely difficult to bolt on additional
sections or pages or subcategories to a website. Pay attention to this part. It's really important. Your URL structure should be structured around your SEO strategy. Each URL slug should also include your web page or post-focus keyword. Make sure to do keyword research for each page. You plan to include in your website design or redesign at launch and do the same for every new page that
you create along the way. Also, I would say nest the pages properly. This helps Google understand the keywords to rank your pages and while keeping your pages accessible most because most focus keywords are only a few words. This ensures your URL slugs are easy to remember typed into a UR field if someone is looking for specific page. I would say another pro tip is you know shorten the slug as much as you can. You don't want to use a bunch of filler words in the slug. I know we've
all done it but it's not the best best practice I would tell you. All right metadata. Your metadata or metadata tag includes things like your title tags or meta description. This is the information that appears in Google search results considering 36% of SEO experts think that the title tag is the most important SEO moment. Make sure your metadata is optimized. I would agree. Certainly caffeine, the algorithm capine really looks at your metadata, your headers, your title tag first. So it's
like how you read a book. What do you read first? You typically read the title. For example, okay, it's time to out Shopify. Your title tag and meta description should include your page, post, focus keyword, further improving your SEO. Your title tag can have a maximum of 60 characters while your meta tag can have a maximum of 166 characters. There's a lot of tools that you can use to help you visualize this on the back end. I would encourage you to explore SEO plugins if you're
using a WordPress site. Indexable content. If search engines can easily crawl site, easily exploring, reading, understanding the content for each page of the site, then it's considered an SEO for a legal site. The probability of pages appearing in the search results becomes much higher. You want to have less errors. You want the spider to be able to get all through your website no problem without bumping into hurdles. In order for the website to be crawlable, the main content on each
page should be in the HML text format. Since this is the easiest way for Google to understand what the page is about, this is a quote. If a search engine can easily crawl a site, easily exploring, reading and understanding the content on each page of the site, it is considered an SEO for another site. Okay, so they pulled that out. One of the biggest challenges of web development, the SEO teams run into the use of JavaScript versus HTML. Yes, HTML is great for Google,
but lacks the functionality that JavaScript brings. Sense sites are designed with various JavaScript formats such as Angular React and more many developers therefore like to use JavaScript to make the site function a certain way. I agree. However, all these different JavaScript programs can cause issues for the search engines. Due to that, things like code errors, yep, client-side rendering, yep, etc. It takes Google a large amount of time to download, render, parse, compile,
execute, JS code, fetch external resources, and then index the information. The more you add to your JS library, the more resources it takes for Google to crawl and index the information. Both teams need to be aware of this fact. Sense all these impact site speed in Google's crawl budget. I would tell you that designers love to utilize JavaScript and so be careful, especially if you're using templates, which we're press templates. Some of these are really bloated, so be careful.
It's got a little cool graph here about crawling JavaScript, crawling JavaScript, and CSS. It just takes more time. Additionally, you should always check to see if Google is able to crawl and index your content. A quick way to see this is if your site contact can just run and quick search in Google to see if it's indexed using the exact text on the start page. Take the title, post it in there. If you copy and paste the text in Google, your site doesn't show up.
You need to troubleshoot the JavaScript coding to identify where the problem is and work with the development team to find a good solution that allows Google to crawl in indexed content. Also, you can work in search console that really helps you out a lot. Users, ultimately, users want aside that loads. Fast, 40% of all users are likely to abandon aside if it doesn't load within
three seconds. I talked about that earlier. It's the best interest of both, it's in the best interest for both teams to create a site that looks good and has information, a user needs and loads fast. And yes, you can strike a balance between the need for JavaScript and the need for SEO for only site. You can look into the methods to make JavaScript work for your site, causing without causing SEO issues everyone wins. Remember, do not forget conversion rate optimization.
All right. Walking the line between SEO and Web Design. The key to a well-developed SEO website is to bridge the gap between Web site development and SEO and encourage your team to work together from the beginning so that your website is fully optimized for both SEO and usability. Remember, providing value to your customers is the best way to rank search engines. So, optimize the elements above right quality content and design top tier user experience to improve search results.
This is by TJ Welch. Shopify partners, I guess, got to post it. I really think this is a good article. It gives a great foundation. So, yeah, if you like this article, you found the valuable. Please share it. Please comment. Please send a smiley face emoji on whatever platform you're on. Please just engage. Would really, really appreciate it. If you want to go that extra mile and help support me, I would totally appreciate that. Trying to get some more reviews on TrustPilot.com forward slash
review, forward slash ewebresults.com. So, EWR is ewebresult shortened. We did the kind of KFC thing. So, if you go there, we'll put the link in the show notes as well. Thank you so much for your support. If you'd like to see new topics, if you have any feedback, please share that with me as well. I do have office hours. We'd love to connect with you. We also have one on consulting. We have full, you know, cash A of all digital marketing searches for integrated marketing agency.
We've been around 23 years. We have won tons of awards. We have great team. I'd encourage you to engage us if you're looking for web design SEO or both. That is our deal client from small clients up to enterprise. We can do it all. So, thank you so much. Until the next time. My name is Vat Bertram. Bye-bye for now.