SEO Podcast | SEO.co Search Engine Optimization Podcast - podcast cover

SEO Podcast | SEO.co Search Engine Optimization Podcast

Timothy Carterseo.co
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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Episodes

#670: The Function of Mobile-First Indexing in SEO Episode 1

Mobile-first indexing is the process used by Google's mobile search results to identify the most relevant content for the search query and rank it accordingly. This alteration to Google's ranking algorithm includes all smartphones, tablet devices, and smartwatches. Mobile-first indexing doesn't just apply to mobile searches; it also affects desktop searches that are conducted through Google's "Smartphone-friendly" test. Furthermore, Mobile-First indexing is a big change for SEO. Smart digital ma...

Mar 07, 20228 min

#669: Best Reviews for Choosing a White Label SEO Reseller

Among the many things that impact an SEO Reseller business, selecting the right tools is of paramount importance. It doesn't help that there are literally thousands of different SEO tools on the market today, making it difficult for most users to determine which ones are best suited for their needs. Best Reviews takes all of these factors into consideration when compiling its rankings of the top White Label SEO Resellers on the market. With this in mind, prospective buyers can better determine w...

Mar 04, 20227 min

#668: Google Ads: 9 Pointers for Increasing CTR

The Google Ads 9 Pointers for Increasing CTR are easy to apply techniques to increase CTR, or click-through rate, of your ads. When it comes to getting the most clicks possible from your online ads, you have two variables to control—ad text and ad placement. Google's Online Advertising platform is the second-largest advertising network in the world. It's a great place to get your message across to millions of people that are actively searching for what you have to offer. Unfortunately, not many ...

Mar 03, 202211 min

#667: The Difference Between MODX and WordPress Episode 2

WordPress is one of the most popular CMS (Content Management Systems) available, and MODX is emerging as a great alternative. Both are open-source systems and can help you to run your business. However, they have some fundamental differences that could lead to a more improved experience for you as a business owner, designer, or developer. Before you choose a CMS, you need to consider three main aspects: functionality, cost, and ease of use. Both MODX and WordPress are incredibly popular and powe...

Mar 02, 20227 min

#666: The Difference Between MODX and WordPress Episode 1

MODX is a Content Management System that offers superior flexibility, performance, and ease of use to your website. WordPress is also a software platform, but it has the capability to be used as anything from a blog to an online forum. It can also be used to manage news stories, stream videos, create e-books, etc. These two Content Management Systems may seem similar, especially when you look at the names. However, they both have their own unique set of features. While MODX and WordPress were bo...

Mar 01, 20228 min

#665: Different Ways of Reducing Server Response Time

When it comes to web performance, there are several ways to reduce server response times. Before you start telling your developers how to make the application run quicker, ask yourself a few questions: Does it really make sense to host data in the databases in our most important business applications? Or should we consider moving those systems that generate performance-critical data into separate databases or services? The Possible ways to reduce server response time are: Narrow the bandwidth us...

Feb 28, 20228 min

#664: Template Guide for White Label SEO Reporting

Template Guide for SEO Reporting is a powerful tool that will help to complete a report very quickly. This specially designed software tool generates code containing all the info you need in order to generate your SEO reporting documents from one commonplace. Using this you can connect to your Google Analytics accounts and retrieve important data to create a template guide that will be named automatically, which you can then use to easily add into your regular reports. This template guide will h...

Feb 25, 20227 min

#663: A Complete Guide of ROAS To Return-On-Ad-Spend for PPC Episode 2

If your online business depends on bringing in a high volume of leads, you already know how difficult it is to make a profit from standard PPC campaigns. Normally, you spend money to place your website at the top of Google's search results for specific keywords, driving massive amounts of traffic to your website. While this is generally considered a good thing, it's important to ensure that you're getting the most out of your ad spend. Unfortunately, this isn't always easy to do – especially if ...

Feb 24, 20226 min

#662: A Complete Guide of ROAS To Return-On-Ad-Spend for PPC Episode 1

Return on Ad Spend (ROAS) is a crucial metric to understand in pay-per-click management. The ROAS formula tells advertisers how much they have spent in total (CPA) and what percent earned back from that investment in terms of conversions and sales. A positive ROAS means more profit than cost, whereas a negative ROAS means that more money was spent than the marketer made back. There are two important metrics for measuring the progress of a PPC account: clicks and revenue. Clicks can be optimized ...

Feb 23, 20228 min

#661: Different Writing Hacks in SEO Content

SEO content writing is the main focus of SEO. This refers to writing content that can help improve your website's search engine ranking in major search engines, particularly Google. Writing good SEO content, particularly in keyword-oriented campaigns, involves implementing tricks that will help you gain more traffic to your website. It is the latest trend in online marketing. It has become one of the most important processes for search engine optimization. SEO content involves creating web pages...

Feb 22, 202213 min

#660: Pros and Cons of Labeling PPC Management

Labeling PPC Management is an eCommerce program that automatically adds product info to your ads. It is the process of handling keywords for pay-per-click campaigns on various websites. This type of campaign for online business promotion is usually charged per click. It can maintain, and management is thus very crucial for businesses to reach out to their targeted audience. It is a fast-growing search engine that provides an alternative to general search engines. It also serves as a tool for sit...

Feb 21, 20227 min

#659: Effective Way of Using Google Trending Searches Episode 2

There are all kinds of tools available, Google Trends is one of those free tools that give you a great deal of information. You need to know only how to use google trending searches and identify the relevant parts for your purpose. By just using Google, you have landed on this blog post containing the information on how to do it. Google Trending Searches is a new way to find trending content that is relevant to what you are interested in. These searches are a good indication of what people are s...

Feb 18, 20227 min

#658: Effective Way of Using Google Trending Searches Episode 1

Google Trending Searches analyzes interest in individual search queries, the web, news, google products, and more, over time. It can be used to learn about consumer behavior on our sites, measure media influence on our users, uncover emerging news topics of interest, and provide insight into public concerns. It is a data visualization website operated by Google. It offers a database of trending searches in the United States over the years. The search results are a continuously updated list of po...

Feb 17, 20229 min

#657: Step-by-Step Guide on How Google Search Console Works

Google Search Console is a web service that lets you see the traffic, performance, and other optimization information for your search results. You can use Search Console to watch how changes that you make to your site affect its performance in Google Search results. It can help you diagnose technical problems on your site, monitor traffic, and understand how search engines index your content. With the Google Search Console, you can get answers to some of your questions faster than ever before. I...

Feb 16, 202212 min

#656: The Importance of Interactive Media on Your Website

Interactive media is a combination of visuals, audio, and text designed to engage a user's senses and then motivate them to take a particular action. It's especially effective in print, TV, display ads, web banners, and online search ads. Outstanding interactive media takes a message that might have been lost in a sea of other advertising and breaks through the clutter by engaging the consumer on an emotional as well as cerebral level. In a nutshell, Interactive Media is a dynamic online media d...

Feb 15, 20228 min

#655: The Value of SEO Episode 3

SEO, search engine optimization, is an important part of a website's success. But what makes SEO unique is the ways it affects your readers and your own business objectives. Every industry has its own keywords that readers are likely to look for when trying to find high-quality information about their class of product or service. Automotive enthusiasts, for example, tend to look for the words Porsche, Ferrari, and Corvette when searching for automotive sites online. Although many in the business...

Feb 14, 20227 min

#654: The Value of SEO Episode 2

If you want to make sure your website gets found by the search engines, you need Search Engine Optimisation. SEO isn't just a case of writing some content and publishing it online. Your site needs to be professionally developed, built-in in line with industry best practices, coded so that search engines can easily find and crawl your site, fully optimized to make sure the right information is being delivered to search engines, regularly maintained to ensure that any new search engine guidelines ...

Feb 11, 20228 min

#653: The Value of SEO Episode 1

Search Engine Optimization is the process of optimizing your website to appear closer to the top of relevant searches for specific keywords. SEO generally involves simplifying your Web site to make it easier for search engines to discover it and crawl through it. It also means writing content for human visitors rather than writing content merely for search engine robots to read. Good SEO will give you more traffic, increase your sales and generate more revenue for your business. It's a specializ...

Feb 10, 20228 min

#652: Different HTML Templates for Landing Page

The Different HTML template for your landing page is designed with outstanding design, a beautiful theme, a powerful layout, and a modern style. This template includes demos for fashion, airlines, business, airlines, and adventure. It is responsive and adaptive to all screen sizes. The Effective & Powerful Landing Page template is suitable for any kind of landing page, campaign, or multipage website. Each one is fully customizable and can be edited using simple drag-and-drop techniques. You ...

Feb 09, 202211 min

#651: The Use of YMYL Content in SEO

A YMYL page is a type of web page that contains information or services that directly affect your life. You use YMYL pages for things like your job, your salary, your benefits, and so much more. For instance, you're reading this blog post to develop knowledge about search engine optimization, which is one of the most important topics for any modern website. YMYL content is an excellent way to build trust with your customers, as such your website's ranking should be affected. This type of content...

Feb 08, 20227 min

#650: Maximizing Google Ads Using "Not Provided Keywords”

Maximizing Google Ads is a detailed course on how to implement the most effective Pay Per Click strategy, based on the Google AdWords platform. It is applicable for anyone who wants to maximize their online business through Pay Per Click advertising. Maximizing Google Ads provides the foundation for successful AdWords management. It's the ultimate guide to PPC advertising. It aims at all levels of Google AdWords, allowing professionals to explore advanced strategies while giving novices the unde...

Feb 07, 20227 min

#649: Organic Alignment for Search Campaigns Episode 2

Give your brand a natural feel by growing it like you would with a garden. Utilizing our proprietary keyword engineering, we create a statistically strong seed list that is hand-picked from historical search traffic data, long-tail patterns, and branded keywords. Next, we exchange low testing ideas that are statistically proven to work for our clients such as Facebook ads or sponsorships through Google AdWords. Unlike other services out there, we build these sites on current domains, deploy them...

Feb 04, 20229 min

#648: Organic Alignment for Search Campaigns Episode 1

Organic Alignment for Search Campaigns is a best practice guide for keyword search-based campaigns. This guide provides recommendations, discusses best practices, and shows how to avoid pitfalls when designing an organic search campaign that encompasses multiple websites. It is intended for use by anyone who needs to optimize their website content or establish an organic search presence. Our mission is to keep clients on the cutting edge of the industry by providing them with the most up-to-date...

Feb 03, 202210 min

#647: Comprehensive Guide of PPC Marketing for Law Firms 1 Episode 2

What makes it so special is that it offers a huge volume of information in a very short time frame. Most guides are very long and not reader-friendly. This guide is more like a tutorial, meaning you can act upon what you learned and put it into practice immediately. All the major topics of PPC marketing and how they can help your law firm get found on Google are covered. The approach? Very clear and easy-to-learn, without unnecessary verbiage that makes many other books/guides feel much longer t...

Feb 02, 20227 min

#646: Comprehensive Guide of PPC Marketing for Law Firms 1 Episode 1

A comprehensive guide for law firms to grow their practices. As a practitioner, consultant, or advisor this text is designed to help you take advantage of the opportunities presented in the Local and World Wide Web. PPC offers a complete conceptual framework, based on a working model developed by the author. Safely assume a major jump in your revenues could occur after reading this book and implementing its ideas. Written by a successful attorney and marketing consultant, this book is a complete...

Feb 01, 20228 min

#645: The Value of WordPress Custom Development Episode 2

WordPress custom development can be daunting. You need a team that understands not just code but also the philosophy of open-source. You need a team that can design, develop, migrate, and enhance a website without breaking anything in the process. You need a team that understands open-source and will work with it, rather than against it. Custom WordPress development can be cost-effective despite the fact that it is cheaper to modify a pre-built theme. A pre-built theme is perfect in the sense th...

Jan 31, 20227 min

#644: The Value of WordPress Custom Development Episode 1

WordPress is a fantastic CMS that grants designers, bloggers, business owners, authors, etc. the ability to create beautiful websites, blogs, ebooks, and more. The millions that use it will agree that it is an amazing solution for them. However, that doesn't mean that there are not people out there who are trying to find ways to further improve WordPress's functionality. There are hundreds of custom WordPress development companies all over the world offering to extend the functionality of your s...

Jan 28, 20228 min

#643: Online Reputation Management Using PPC

Online Reputation Management (ORM) is the process of repairing and controlling the damage to your company's online reputation due to factors such as poor web usability, incorrect use of social media, negative news articles and comments on blogs, forums, and social media (especially Facebook and Yelp). While many ORM campaigns focus heavily on generating positive content and links, we also believe that it is necessary to identify and aggressively respond to negative information. We have long been...

Jan 27, 20228 min

#642: Market Size of Custom Software Development Episode 2

Learning about the global software development market statistics and trends is practical for businesses seeking to better understand the market, gain insight into consumer and competitor behaviors, and potentially identify opportunities for new products or services. Our report provides extensive market analysis, based on a proprietary data model that segments the Software Development market by application and deployment type. The report analyzes and models both current-year and forecasted revenu...

Jan 26, 20227 min

#641: Market Size of Custom Software Development Episode 1

We are developing a precise solution to estimate the market size of software development in any region which includes all stages of the process, from custom development to integration with existing solutions. The provided estimations will not only give a clear vision of the market but might be used as a vanguard that would provide an understanding of the demand on a regional level. We offer custom software development services with world-class engineering talent across the globe. We are one of t...

Jan 25, 20229 min
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