#699: Is SEO Dead? SEO is Dying According to 3 Charts
Episode description
Search engines are losing their role as gateways to the online world. Online and mobile technology are starting to chip away at the dominance of search engines in online behavior. Their influence is waning in response to important trends and developments.
Facebook is planning the release of a digital assistant and a search engine within its apps. Apps are killing off the "traditional" online experience, including search engines. Once sold on this voice-activated assistant, the average user is hard-pressed to go back to old-fashioned search.
Google's digital assistants are threatening search engines. Instant-answer applications like Google's Knowledge Graph take a user query and algorithmically find the most relevant information. Users have fewer reasons to click through to actual websites, limiting the potential traffic a site can generate by ranking high for a given query.
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