#538: Optimizing Your Cost Per Lead, Episode 2
Episode description
Optimizing Your Cost Per lead in PPC is a step-by-step guide that covers major points such as landing page, keyword research, and bid analysis. Our experts shed light on where most businesses fail with lead generation through PPC campaigns and provide actionable advice to help you optimize your own advertising campaigns.
Our report reveals exactly how to optimize your AdWords campaigns for lead generation. We look at the top two-dozen factors in your account that drive high-quality leads, as well as details on how to calculate the Return on Advertising Spend (ROAS) value of each bid you're making.
How to optimize your CPC is a topic that pops up again and again on blogs and discussion forums. Several resources tackle the issue, but none of them include proprietary data and insights from Google's largest advertisers. In a conversation with other industry experts.
With this podcast, we aim to help small-business owners who are just starting out with AdWords understand what goes into a bid strategy – and help them avoid common pitfalls.
More info about optimizing your cost per lead: https://ppc.co/cost-per-lead/
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