#535: Implementing Flexible Bid Strategies in Google Ads, Episode 2

Flexible bid strategies in PPC allow advertisers to pay different amounts per keyword, depending on what their ad is. By allowing advertisers to set a second bid amount higher or lower than their primary bid, flexible bidding strategies in PPC allow advertisers to maximize their impressions based on many factors such as the day of the week and seasonality data. 

Flexible bid strategies are one of the most powerful features in a Google Ads account. They allow you to automate your bidding based on the complete state of your business, not just cost per click.

Google Ads can be a powerful tool. But without the right strategy and account setup, it can also be a very expensive mistake. In this course, you'll learn what Google Ads are, how to set them up and discover Bid Strategies that you can use to give yourself the best chance of getting results.

In this podcast, we will show you how to automate your PPC bids using flexible strategies and common-sense practices that can save hours of work every week!

More info about flexible bid strategies in PPC: https://ppc.co/flexible-bid-strategies/ 

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