Use ChatGPT to discover problems that need solving

I'm here to share with you the SEO knowledge , hints and tips I've built up over the years . With you , the SEO knowledge , hints and tips I've built up over the years . Hello and welcome to a new episode of SEO is not that hard .

It's me , ed Dawson , here , as usual , and today I'm going to talk about how you can use chat GPT to discover problems that need solving . Now , this is for creating content . So you are looking to create some new content for your site .

You are looking to create some new content for your site and you know you're looking for ideas , and this is one where I found that chat gpt can be really actually useful .

So , for example , consider you know , following on from some of the rank and rent stuff we've been talking about recently say you're looking at building a rank and rent site and you're doing plumbers we always use plumbers for the example .

I think in real life you would never use plumbers because it's the obvious one and there's probably too many people who are doing it already . But we use plumbers because everybody knows what a plumber is . Everybody has an idea of the kind of things they need solving , right .

So what we do is we go to CheckGPT and we say to it what problems does a plumber solve ? We want to create content around all the problems that can be solved by a plumber . So these are , this is these are the kind of things that people are going to be searching for .

Now , don't worry , I know I've always said don't do keyword research with chat gpt , and this is still holds true . This is content idea search . Okay , we're going to go further when we look for the keywords . So what we're looking for is the kind of problem areas that we're going to be creating content for .

So we say to chat gpt what problems does a plumber solve ? And chat gpt can come with quite a good list and probably things that you wouldn't necessarily think of in the first instance .

So and I've asked it this time it's come up with problems like fixing leaking pipes , clogged drains , running toilets , low water pressure , water heater issues , sewer line problems , burst pipes , gas line issues , fixture installation , water softener issues , back flow prevention , frozen pipes , sump pump issues , water quality issues , etc .

Yeah , whole it's come up with a whole bunch of content ideas now and you know these are all things that potentially people might search for . What we're thinking here is we're thinking we want to be the source where someone is coming along and wanting to get these problems fixed .

Now , if we're thinking rank and ramp , we're going to create these for local pages . So we're going to say , you know , we're going to look at , say , solving solving low water pressure in London or low water pressure in Manchester or low water pressure in wherever you are looking to rank .

So you're not going to get huge traffic on this , but you are going to get very qualified traffic . These are people who are looking . They've got a problem and they're looking at how to solve it . Basically , and this is the right kind of content if you're trying to get leads , okay , so we've got a whole bunch of issues here , but we've got to go further .

So let's take the low water pressure as the example , so we can then go to keywords people use . And if you don't want to use keywords people use , you can just go to normal Google and just do the same search and get the data just by manually finding it in Google .

But it'll take you some time , especially if you're going to do all 14 of these examples that I've given and you're going to do this repeat , repeat , it's over and over again . It's very time-consuming . We can do it very quickly in keywords people use very cheaply , so do give us a look . Anyway , that's the end of my pitch .

So , yeah , we go to keywords people use and we put in low water pressure and ask for the people also ask search , and we get back a whole bunch of questions that people then are asking about low water pressure .

So questions like why have I suddenly got low water pressure , what to do when water pressure is low , how to fix a tap with low water pressure , can I check if my ? How , sorry , how can I check if my water pressure is low ? And then obviously got follow-on questions from them .

So in seconds here , by using chat , gpt to give us the topic areas and then using keywords people use to find the questions people are asking , we've all of a sudden we've basically got a content plan here . We can then take these questions .

We can go on further if we want to and down cluster it , or we might just be able to find the find the questions just off , doing the people , or so it depends on how far you're going to go with this and how much content you want to produce .

But especially if you can then localize this content to be like low water pressure in manchester and what to do when water pressure is low in manchester , who can fix it ? You can then start to turn this into lead generation content for that local service that you're trying to produce content for . But now we can actually take this a step further .

So , rather than just stopping the point of having just a whole bunch of questions , you can actually take these questions and feed them back into chat gpt and we can ask chat gpt to summarize the search intent behind these questions , because chat gT is actually really good at summarized content . That is recognized to be what it's really good at .

So what we do is we give it this following prompt we say to it these are the questions people ask Google about low water pressure , please summarize the search intent . And then we paste in all the questions that we've taken from the data tab . We can just cut and paste them from the data tab and keywords people use .

We've put those 30 questions in and then ask so it's now producing as a summary , and what it does is ? It now comes back with a six point summary of all the things that people care about . So you know .

It starts off by saying the search intent behind these queries about low water pressure primarily resolve revolve around understanding the causes of sudden or ongoing low water pressure , troubleshooting steps , potential solutions and whether professional help is necessary .

Users are concerned with identifying causes , understanding why they have low pressure or have lost it entirely , including potential issues like clogged pipes , faulty taps or malfunctioning water meter . Why versus professional help . Determining if they can fix these problems themselves or if they need a plumber , along with any associated costs , solutions and repairs .

Seeking guidance on how to fix low water pressure , whether temporarily or permanently , and specific methods for increasing water pressure in different scenarios , responsibilities and costs . Clarifying who's responsible for fixing the low water pressure whether it's the homeowner versus a utility provider , and how much it might cost . Checking and diagnosing .

Looking for information on how to check or measure water pressure , locating pressure regulators and diagnosing issues and emergency concerns , such as understanding if low water pressure constitutes an emergency and how quickly it can be resolved . And you know they say chat .

Gpt sums it up saying overall users looking for actionable advice to diagnose , understand and resolve low water pressure issues in their homes . So we've now got from gpt identifying a problem that can be solved people looking for solutions for is low water pressure , gone to keywords people use , got all those people also ask questions , fed those back to chat gpt .

That's now given us us this complete rundown of the search intent , the questions that people are asking and what , the how they're trying to see . You know the question they've got about this problem and the next action . So we can now use this to create great content that will target that intent and those questions around low water pressure .

We can obviously repeat this process for all the different problems that a plumber can solve and it literally takes a couple of minutes for each one to get to this point of having basically what is a description of the kind of content we've got to produce for this .

Now , obviously I was talking about localising this as well , so we can easily look to localize this . So if we're say targeting , um , you know we're a plumber in manchester , or well , you know we're creating a rank and rent for plumbers in manchester .

We can obviously then localize this content so that it's people who are asking questions locally , like about how to fix low water pressure in manchester or I've got drain you know drain problems in Manchester .

We can then localize all this content so that we pick people up who because , if you think about it , when people are searching they've got a problem , they'll tend to search about the problem first to work out what solution they need .

So if we create all this content about the problems that plumbers can solve , so when these people are searching for these problems they'll come to this kind of content first before they start searching for plumber in manchester . Obviously plumber in manchester is much more competitive to try and rank for .

So if we can rank for the problem in them there in manchester , people will come into this content first and then obviously we can present the solution in that content so that they don't have to then go and search for a plumber .

Because if they're finding that they need a plumber after the reading the content , obviously you're going to present to them we are the plumber that can solve this problem for you , rather than having to then go back to do a search to try and find a trying to try a plumber . Hopefully that makes sense .

Obviously , we can use the same process not just for plumbers . We can use for electricians , we can use it for ground workers , we can use for cleaners , we can use for any , any subject . We can do this for where it's , where we've got a problem that needs solving .

The next step is now , quite obviously , that we've got to create this content , that you could use ai to do this if you wanted .

Personally , I would use human written content or , at the very least , if I did use ai , I would want to heavily edit it to make sure it made sense and to sort of get rid of that ai-ness that we know google is not a massive fan of auto-generated AI content , so just be very , very careful .

But this use case of how we've used AI to come up with problems that can be solved by a particular industry or a particular tradesperson we use people to ask , to find all those questions people are asking about those individual problems and then get ChatGP to summarize that content so that we , sorry , summarize those questions .

So we then have got a good , clear content plan of what we need to those questions , what they are and how we need to answer them .

We're in pole position now to get some fantastic content that will be useful , provide all the information gain we need for people and should be one way to ranking , especially if you're targeting those kind of local areas as well , where the competition is going to be very low , and this is fantastic stuff to get you ranking and becoming that kind of local topical

authority . Okay , I hope you found that useful and maybe giving you some ideas on how you can use chat gpt along with mining the questions people ask , hopefully use the keywords people use , maybe , or just going and doing it manually , but I hope it gives you some fantastic ideas for how to go and create some brilliant content for people .

So , thanks very much and I'll see you in the next episode .

Before I go , I just wanted to let you know that if you'd like a personal demo of our tools that keywords people use , that you can book a free , no obligation , one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have .

You can also ask me any SEO questions you have . You just need to go to keywordspeopleusecom slash demo where you can pick a time and date that suits you for us to catch up . Once again , that's keywordspeopleusecom slash demo and you can also find that link in the show notes of today's episode . Hope to chat with you soon .

Find that link in the show notes of today's episode . Hope to chat with you soon . Thanks for being a listener . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard . It's brought to you by KeywordsPeopleUsecom , the place to find and organize the questions people ask online . See why thousands of people use us every day .

Try it today for free at KeywordsPeopleUsecom To get an instant hit of more SEO tips . Then find the link to download a free copy of my 101 quick SEO tips in the show notes of today's episode . If you want to get in touch , have any questions , I'd love to hear from you . I'm at channel5 on Twitter . You can email me at podcast at keywordspeopleusecom .

Bye for now and see you in the next episode of SEO is not that hard .