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Ever wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the strategic moves behind growing and eventually cashing in on a high-performing site, and why transparency in sharing successful case studies can be a double-edged sword. This episode is loaded with practical SEO insights and entrepreneurial wisdom, perfect for anyone looking to replicate such success in their own ventures.

You'll hear about the 17-year journey of broadband.co.uk and the lessons learned along the way. Though I no longer have any involvement with the site, I continue to keep tabs on its progress and occasionally help out the new owners. Think of this episode as a masterclass in building, monetizing, and strategically selling a website while balancing the need to showcase your achievements without inviting too much competition. Whether you're an aspiring SEO professional or a seasoned entrepreneur, these insights will prove invaluable.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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