Google Cache - Demise & Alternatives - podcast episode cover

Google Cache - Demise & Alternatives

Feb 07, 20247 minSeason 1Ep. 65
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Are you prepared to navigate the shifting tides of SEO without the once-reliable Google cache link? Get ready to explore the brave new world of search engine updates with me, Ed Dawson, founder of KeywordsPupilUs.com. As Google retires a tool long cherished by SEO experts, this episode is your guide through the turmoil, offering essential alternatives and strategies to ensure that your website remains visible and competitive. By tuning in, you'll gain the knowledge to keep your content fresh in Google's eyes, even as traditional methods become relics of the past.

In our timely discussion, we'll unlock the secrets of utilizing Google Search Console's URL inspection tool and dive into the depths of the Wayback Machine at archive.org—a treasure trove of historical web page data. This episode isn't just about the loss of a tool; it's a masterclass in adaptability and foresight, crucial for anyone in the SEO game or managing online content. Join us as we chart a course through these changes, equipping you with the practical know-how to safeguard your rankings and stay ahead in the ever-evolving digital landscape.

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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Transcript

Speaker 1

Hello and welcome to episode 65 of SEO is not that hard . I'm your host , ed Dawson , the founder of KeywordsPupilUscom . These solutions find any questions people ask online . I'm an affiliate marketer , seo , and I've been building and monetizing websites for over 20 years . I've built sites from the ground up , bought sites and sold sites in large exits .

I'm here to share with you the SEO knowledge , hints and tips I've built up over the years . Today , I'm going to talk about the demise of the cash link on Google and alternatives you can use instead .

Seos around the world are today more than the loss of the Google cash link on search results and the announcement that the cash operator is also due to be retired .

Now , the cash link was where , if you go to any search result and if you see on the search results there's a little three dots that you can click to expand that more information that Google knows about that URL . That's in the search results .

One of the things you could do within there was click the cash button , which will give you a visual representation of the page , as Google had last cached it . Now , this was really useful because you could , obviously , if you wanted , to see whether Google had got the latest version of your web page or any web page .

You could click that link and see what Google had cached . Now , the reason Google had this cash result was , they say , was so that if a site was unavailable , you'd then be able to go and see what was actually on that page .

When it was more common that sites would go down , but now sites tend to be a little bit more reliable , so they think so they're going to get rid of it .

Now , at the time of recording , in 2020-24 , you can still access Google's cash of any page by using the cash operator , and that's where , in the search box in Google , you just type cash C-A-C-H-E , then colon and then the URL of the page , and that will load up the same page result , as if you would used to do through the doing the cash link on the more

details page . But Danny Sullivan , the search days on at Google , confirmed to the day that this will also be deprecated soon , so soon . There'll be no way in Google of seeing what the current cached version of any page is within Google .

There are alternatives , though , so if you're interested in your own site and you've registered your URL and claimed your URL on Google search console , you can get data in there on when pages were less cached , and to do this you just search console and then one of the many options is URL inspection .

So just click your own inspection and then type in the URL on your website that you're interested in finding out when it was less crawled , and you will then get data on the date and time that it was less crawled and the HTML , sometimes a screenshot , of what was actually crawled .

Now , just because it was crawled doesn't mean this is now been indexed and it's the cached version , but at least it gives you an up-to-date information on when a page was less crawled .

So if you're waiting for changes on a page to come through and see how that affects your rankings , then at least doing this way , you can actually see when the page was less crawled so you can see how far along in the process you are .

But the good news is , even though the Google cache link and operator are going to be deprecated and will soon be gone , there are other alternatives for seeing the history of web pages on the internet and they're actually better than in my opinion , is better than the cache result ever was , because in Google cache you only ever saw the last cached version , you

never saw a history of it . Now the alternative is a website called the Wayback Machine , which you can find at archiveorg . I think I've covered this before in the podcast there in particular use case that I've used it before and foreseeing when I was looking to buy X by Domain , to see what was on those domains in the past .

Now archiveorg lets you put in any web page , any URL , any domain , and it will then give you a history of changes to that domain over time . That takes snapshots . Now archiveorg doesn't cover every single page on the internet , just actually like Google doesn't , but it covers all the main ones that I've ever think I've needed to look at .

It's also very good at just checking on domains in general , so especially to see if a domains topic and its intent has changed over time , which is particularly good if you're looking at buying a domain or buying links from a domain or anything like that , if you want to see what's been on there historically .

It's brilliant because it takes these snapshots and they vary between web page and website how often those snapshots are done , but it's generally at least a few times a year and you can go back and see the complete history of a page and how it's evolved over time , and you can also obviously find pages that don't exist anymore .

So if you find a reference to a page and it's a broken link now but you want to see what was on that page , quite often you can go back to the Wayback Machine , put in the URL that is broken and then see what used to be on that page and again , that's a great bit of functionality . So , yeah , I've always preferred using it .

I found it much more powerful than Google's cash command , which is obviously very limited . Now , the one downside to archiveorg is it's quite slow , but you know you might sometimes have to wait for a minute or so for it to drag up a page that you've asked for , but it's worth it when it comes . So , yeah , that's my tip .

If you want to see what's the history of web pages are , use archiveorg . Thanks for being a listener . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard . It's brought to you by keywordspupilusecom , the solution to finding the questions people ask online . See where thousands of people use us every day .

Try it today for free at keywordspupilusecom If you want to get in touch . Have any questions I'd love to hear from you . I'm at channel 5 . On Twitter , you can email me at podcast at keywordspupilusecom . Bye for now and see you in the next episode of SEO . Is not that difficult ?

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