Episode 16 - Diagnosing a Ranking Drop or Algorithm Change
Dec 11, 2020•42 min•Season 1Ep. 16
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Episode description
We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop).
How to use Google Search Console to see which pages / queries were affected.
How to identify changes to the search engine results pages and the underlying intent being displayed.
How to look at the data, make a hypothesis, and test it.
We also included a few of our favorite algorithm tracking tools:
A few twitter accounts worth following for algorithm related news and analysis:
- https://twitter.com/JohnMu
- https://twitter.com/sistrix
- https://twitter.com/searchliaison
- https://twitter.com/lilyraynyc
A great article by Google Search Central:
https://developers.google.com/search/blog/2019/08/core-updates
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