SEO for Established Entrepreneurs: The Basic B - podcast cover

SEO for Established Entrepreneurs: The Basic B

Brittany Herzbergbrittanyherzberg.com

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!


This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!


We’ll cover questions like:

  • How does improving SEO help me get found online?
  • How often should I update my SEO strategy?
  • How do I know my SEO strategy is working?
  • How frequently do I have to post blogs?
  • What’s the first step to doing SEO?
  • Does SEO require coding?
  • How much time is SEO going to take?
  • How long does SEO optimized content last?
  • Is SEO still relevant with the rise of AI & SGE?
  • Does SEO also apply to Instagram, podcasts, & YouTube?
  • If I start doing SEO, can I ditch social media marketing for good?


After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”


Word on the street is she consistently makes a really complicated subject approachable and exciting!


With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.


It’s time to press play & discover the magic of SEO! 🪄

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

SEO & Grow Group Coaching Program Tour

📲 Text me! (Add your email or phone number in the message if you want a response 😉) I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics. These entrepreneurs have learned SO much! AND… a few of them have already secured their spots in...

Jun 27, 202513 minEp. 108

Financial Self-Care for Entrepreneurs w/ Lindsey Konchar

📲 Text me! (Add your email or phone number in the message if you want a response 😉) It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes! I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately. Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today. In this episode, you’l...

Jun 20, 202532 minEp. 107

SEO Best Practice #1: Give It Time ⏰

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong. SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords). In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead. If you’re ready f...

Jun 13, 202511 minEp. 106

Everyone’s Leaving Instagram—Now is the Time to do SEO

📲 Text me! (Add your email or phone number in the message if you want a response 😉) While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients. People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do? Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes! Related Episod...

Jun 06, 20258 minEp. 105

EFT Tapping Technique for Perfectionism w/ Jacqui Acree

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.” That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, to join...

May 30, 202537 minEp. 104

Why Story = Sales w/ Megan Yelaney

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Story is THE thing that gives you content that leads to conversions—NOT just conversations. (Read that again) It’s such an ego boost to be called “inspirational”—but inspiration doesn’t pay the bills. Sharing your story, building instant trust, & establishing your expertise quickly —that’s what generates leads! And that’s what leads to sales, friend! For this hugely impactful topic, Meg Yelaney is baaaaack!...

May 23, 202541 minEp. 103

Consistent Leads With SEO—Despite Being Sick For 3 Months

📲 Text me! (Add your email or phone number in the message if you want a response 😉) What would happen to your business if you were sick with illness after illness for months in a row? Well… Courtney didn’t get to answer that question before it actually happened to her Q1 of this year. But! She magically had 1:1 coaching clients continuing to find her for those 3 months. Wanna guess why that was? Yep! SEO. SEO can be your support system that continues to market your business for you—but you hav...

May 14, 202541 minEp. 102

My SEO Approach: The SEO & Grow Method

📲 Text me! (Add your email or phone number in the message if you want a response 😉) I don’t care who you are! If you’re a business owner entering my world for SEO support—you’re going to follow the same path that all my clients & students have taken. Because The SEO & Grow Method works ! It’s exactly why my clients have 5x’d their podcast downloads, increased their traffic to 16k visits per month , gotten consistent leads while they’ve been sick for the first 4 months of the year—and s...

May 09, 202512 min

Celebrating 100 Episodes 🎉 w/ My Podcast Producer, Leah Bryant

📲 Text me! (Add your email or phone number in the message if you want a response 😉) For the 100th episode of The Basic B Podcast, I wanted to have a conversation about everything that’s gone into this podcast and what I’m seeing work for podcasts in general. There was literally no better person to bring on for this interview than Leah Bryant—the production ninja behind The Basic B podcast! Leah makes me AND my guests sound good, brings my last-minute ideas to life, & is always sharing her ...

May 02, 202539 minEp. 100

A Content Repurposing Strategy for SEO w/ Krystle Straub

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the first place then repurpose it to ALL the places without losing their minds or spending thousands of dollars on coffee? Krystle Straub is here to spill all the secrets! After I saw her posting her...

Apr 25, 202529 minEp. 99

Should You Switch From HoneyBook to Dubsado? w/ Colie James

📲 Text me! (Add your email or phone number in the message if you want a response 😉) In late 2024, HoneyBook shook the world of many entrepreneurs—yours truly included—when they announced a rather hefty price increase. That got me thinking… is HoneyBook really providing what I need from a CRM? Almost instantly, I found myself in the Voxer streets with my business systems strategist bestie, Colie James. We decided to move everything she’d worked so hard to create in HoneyBook over to Dubsado. Bu...

Apr 18, 202539 minEp. 98

Simple Businesses Despite Busy Brains w/ Diann Wingert

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well. The idea hits you & you immediately want to act on it! But that’s just not sustainable especially for anyone who’s a solopreneur. So… what can you do instead? Diann Wingert, host of the ADHD-ish Podcast, joins me for an enlightening conversation! I was fortunate enough to be a guest on her podcast, & we knew ...

Apr 11, 202533 minEp. 97

Walkthrough: SEO Foundations Mentorship

📲 Text me! (Add your email or phone number in the message if you want a response 😉) I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face… SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. This SEO mentorship experience is for bu...

Apr 04, 202511 minEp. 96

SEO Tools & Mindset Tips for Entrepreneurs w/ Matt Diamante

📲 Text me! (Add your email or phone number in the message if you want a response 😉) There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in? And what advice can the experts share with you when it comes to those mentally challenging days—in business and with SEO? (Spoiler: plenty!) It’s been a year since Matt Diamante was on the podcast! To say we’re pumped would be a gross understatement. Tune in for a conversation about what your ...

Mar 28, 202539 minEp. 95

Marketing Ecosystems for Sustainable Growth w/ Mallory Musante

📲 Text me! (Add your email or phone number in the message if you want a response 😉) If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!) In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports sustainable business g...

Mar 21, 202534 minEp. 94

Boost Productivity by Seeking Support w/ Meridith McCarty

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you. Because let’s be real—plans change. Outlines shift. Life happens. And nothing will keep that from happening. Meridith McCarty joins me for this episode of The Basic B Podcast where we get into everything time management, planning, & productivity fo...

Mar 14, 202536 minEp. 93

Jordan Gill: Experimentation as an Entrepreneur

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectionism. Those are just a few of the things Jordan Gill shared about on today’s episode. The throughline? Experimenting out loud as an entrepreneur. Opening yourself up to experimentation can actuall...

Mar 07, 202531 minEp. 92

Digital Communications Etiquette w/ Michelle A. Whyte

📲 Text me! (Add your email or phone number in the message if you want a response 😉) If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & why you must take it professionally before taking it personally. This episode is jam packed! We touch on everything from networking events to DMs to emails to autoresponders...

Feb 28, 202540 minEp. 91

Storytelling on LinkedIn w/ Tania Bhattacharyya

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs. Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her to the platfor...

Feb 21, 202533 minEp. 90

Marketing Strategies for Authors w/ Penn Cole

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me. Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family. Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketing for authors....

Feb 14, 202550 minEp. 89

Repurposing Emails as SEO-Friendly Blogs w/ Eman Ismail

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging. I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of ...

Feb 07, 202536 minEp. 88

Using Case Studies as Lead Magnets w/ Chelsea Wallace

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies! Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case studies. In this ...

Jan 31, 202532 minEp. 87

Storytelling & Branding as an Artist & Mom w/ Rubeena Ianigro

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations. I remember meeting Rubeena way back in 2019! We hadn’t caught up in about 5 years *gasp* Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life & business o...

Jan 24, 202545 minEp. 86

Storytelling, SEO, & Somatics w/ Alexandra Granato-Garcia

📲 Text me! (Add your email or phone number in the message if you want a response 😉) This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends… Meet: Alexandra Granato-Garcia 🪩 I’ve been fortunate enough to work with Alexandra several times over the last year with a variety of her offers—including somatic therapy! I wanted to have her on the podcast because somatic therapy can be deeply healing—on a personal a...

Jan 17, 202543 minEp. 85

The Legal Side of Collaborations w/ Nicole Cheri Oden

📲 Text me! (Add your email or phone number in the message if you want a response 😉) About 2 minutes after I opened Nicole Oden’s email —I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years 👀 overdue to be exact). Nicole & I met years ago in a networking group (quite fitting given the topic of today’s episode!) & never fell out of touch. See… I’m super p...

Jan 08, 202531 minEp. 84

Spinal Energetics for Business & Personal Growth w/ Jen Donlin

📲 Text me! (Add your email or phone number in the message if you want a response 😉) You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope. Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. I’ve only known her for a few months, but you wouldn’t guess that by the impact she’s had on my personal and...

Dec 27, 202447 minEp. 83

2024 Year-End Professional & Personal Wrap Up

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived. Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close. So that’s what this episode is! I’m giving you a vulnerable peek BTS—personally & professional...

Dec 18, 202416 minEp. 82

12 Days of Christmas for Business Owners

📲 Text me! (Add your email or phone number in the message if you want a response 😉) There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned… These are in NO particular order! Find the 12 episodes of The Basic B Podcast to revisit from 2024 here ! I hope you take the time to at least go back & revisit ONE episode. Write...

Dec 11, 202412 minEp. 81

Business Pivots & Identity Shifts w/ Meg Yelaney

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Change is scary AF. But change as a business owner? Triple the scary factor! And yet… there are times when it is so painfully obvious that this. ain’t. it. anymore. So how can we as entrepreneurs 1. be more aware of what’s not working & what that means, and 2. embrace changes like business pivots & identity shifts? Allow me to introduce my friend & very first business coach, Meg Yelaney! Business re...

Dec 04, 202437 minEp. 80

Bringing Intention to Your Client Experience w/ Gisell Paula

📲 Text me! (Add your email or phone number in the message if you want a response 😉) You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan for the good? Yay! You’re going to love this conversation with Gisell Paula James! She’s sharing how we can begin optimizing for the most amazing client experience using...

Nov 27, 202437 minEp. 79
Hosted on Buzzsprout
For the best experience, listen in Metacast app for iOS or Android