SEO 101 Ep 414: Google Changing Site Titles Doesn’t Affect Ranking but Click Through Rate is a Concern

Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss a concern with the next version of Chrome that includes the ability to provide other site options when visiting a website, news on the link spam update, and more.

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