SEO 101 - podcast cover

SEO 101

WMR.FMredcircle.com

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Episodes

Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013

Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John discuss highlights from SMX West 2013 and answer a listener question on How To Optimize your Website With GZIP Compression. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Mar 18, 201341 min

Traffic and Bounce Rate Preference; Shopping for Keyword Tools; Chronicling the History of SEO is Dead

Would it be better to have tons of traffic with a high bounce rate, or to have a lower bounce rate, but half the traffic? Plus, a question on shopping for keyword tools where the listener is seeking keyword suggestion, keyword traffic and competition and Keyword tracking. Finally, an ecore segment on Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...

Mar 05, 201327 min

Google Analytics Change History; Googleplex 120 Million Dollar Renovation; Google Busted With Its Own Paid Links Again

Understand Updates To Your Account With Change History...Google Analytics Change History Helps You Understand and Track Changes;Googleplex 120 million dollar futuristic renovation and expansion underway; Google Appears To Be Busted With Its Own Paid Links Again. Ross and John also answer listener question on optimizing with domain age, title tags and flash elements. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 25, 201331 min

Eric Schmitt on Google Authorshipl Google Looking to Stop Money Stream to Download Sites

Eric Schmitt Quoted in WSJ About Authorship, and that you can boost your rankings by using Google authorship, and that Google+ has been designed to be an identity verification network. Plus Google is Looking to Stop the Money Stream to Download Sites, Ross and guest Scott Van Achte have the details. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 18, 201331 min

SEO Benefit of Writing Pages Instead of Posts; Duplicate Pages, Content and Link Building

SEO Benefit of Writing Pages Instead of Posts, Skills from Traditional SEO Most Useful for your Search and Social Marketing, Duplicate Pages, Content and link building and more as Ross and John answer questions from the new SEO 101 Google Plus community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jan 28, 201337 min

Irish Newspapers Charging for Links; People Still Fall for SEO Scams

Irish newspapers charge people to link to them and are chasing people who dont pay; Google says delete your Google+ Local page if you hide your address; Social is King on Smartphones, But Search is King on Tablets; Facebook launches “Nearby” for businesses. Competing with Google+ Local, Yelp and other location based social and search activities; Matt Cutts answers a question on What was the biggest surprise for you and your spam team in 2012? Answer: That people still fall for SEO scams. Adverti...

Jan 14, 201336 min

Options For Raven Tools and AHREF Dropping Ranking Report; Understanding Blog SEO; New SEO 101 Google+ Community

What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Dec 17, 201241 min

More on Authorship Markup; 302 Re-Directs and Homepage Impact

Ross and John talk more on Authorship Markup with a listener question on how Google+ Pages can be connected with the websites using the rel=publisher html markup. They also discuss a question on 302 re-direction and the homepage impact it can make on your site. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dec 03, 201247 min

Google Authorship: Rel or Individual; Infographics as Linkbait; Google Reporting AdWords Compliance

Regarding Google Authorship, Ross and John answer a listener question on if it is better for a company blog to all be under the same Rel Author or to use individual authors? They also answer questions about infographics as linkbait, plus how Google is reporting AdWords Compliance. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Nov 26, 201233 min

Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings

Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings. Ross and John also answer listener questions on installing redirects, Craigslist regarding its negative impact or leveraging value plus John shares how SuperStorm Sandy affected his area of New Jersey. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Nov 05, 201242 min

Former Google Search Quality Member Speaks Out

Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 22, 201234 min

Chronicling the History of SEO is Dead; YouTube Estimate Minutes Watched

Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years; YouTube Estimate Minutes Watched as The YouTube Blog announces they have adjusted their ranking algorithm. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 15, 201235 min

Google Dance is Back? Meta Keywords Important Again

Google Dance is Back, and not the fun one..Meta Keywords Important Again … If you are a News site; Google confirms hidden value to Rel=Author; Manual action by Google might not have a big impact on your rankings; Google Analytics Adds Tag Manager Tools. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 02, 201237 min

Recovering from Google Page Layout Algorithm; New Algo Update Focusing on Domains

70 Percent Did Not Recover From Googles Page Layout Algorithm; New Algo update focusing on Domains. Ross and John also answer listener questions on the less is more argument about title tag character count, social signals and social activity, and a question invloving a multi-million page dynamic website receiving duplicate content and warnings in Webmaster Tools because of queries. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 17, 201233 min

The Current State of Linkbuilding with Garrett French

Talking about the Current State of Linkbuilding with Garrett French, the Founder at Citation Labs. We learn some tips, techniques and processes for effective link building campaigns. Also, learn about a video training course Garrett presents alongside link building expert Ken McGaffin that offers everything you need to know to get links that will bring traffic to your website. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 10, 201235 min

The Future of Google Penguin and Panda Delivery Updates

The Future of Google Penguin and Panda Delivery Updates according to a recent SearchEngineLand article that says the anti-spam Penguin Update will have more jolts in the coming months. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Aug 27, 201235 min

Onsite SEO Best Practices with Ian Lurie

Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Aug 20, 201230 min

Citation Placement; Scaling Inbound Marketing

Listeners questions Where To Get Citations For Local SEO and why Citations are so Important, and a follow up question to the quality site discussion on scaling inbound marketing when you have a ton of clients and youre the only source of content. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Aug 13, 201229 min

Google Responds to Unnatural Link Warnings; MozCon Recap

Ross and John discuss how Google Responds with a dont ignore but dont panic response the latest round of UnNatural Link Warnings; Ross recaps MozCon discussing why books are better than infographics, and why MozTrust is the most accurate metric at SEOmoz for determining site quality when considering linking. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Aug 06, 201232 min

Best Practices for Structured Social Sharing

Talking Best Practices for Structured Social Sharing with SEO Consultant and Founder of Yo! Yo! SEO Dana Lookadoo. She recently spoke at MozCon 2012 and shared 10 best practices for optimizing social sharing for Facebook, Google+, and Twitter by way of theStructured Social Sharing Formula. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 30, 201235 min

What Makes a Quality Site? SERP Experience and SEO Keyword Ranking Perspective

Ross and John analyze a recent Stone Temple.com interview between Eric Enge and Google Engineer Matt Cutts about What Makes a Quality Site. They also answer listener questions on SERP experience and SEO keyword ranking perspective. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 23, 201236 min

Local SEO: How to Get Your Business Found

Local SEO: How to Get Your Business Found, plus Ross answers listener questions on differences in terms of SEO or search engines from the US to Canada, product descriptions and duplicate content. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 09, 201230 min

Google Testing New Navigation Interface; New Look for Bing Images

Google Testing New Navigation Interface, Bing Unveils New Look for Images, plus Ross and John answer listener questions on Google Merchant Center feeds, removing bad links, SEO Pros and Cons and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jun 25, 201233 min

Google Government Censorship; Bing does Local Content with Yelp

Google reveals government censorship requests are on the rise; Bing Does Local Content Deal With Yelp; Google Panda 3.7 Update. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jun 19, 201232 min

SMX Advanced 2012 Recap: Are Google Panda or Penguin Algorithm Updates Meant to Penalize?

John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1. Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization. Advert...

Jun 12, 201232 min

Google Places Converting to Google+ Local; Google Paid Inclusion

Google Places converting to Google+ Local; Google Paid Inclusion, plus Ross and John answer listener questions about Googles recent behavior against internet marketing agencies. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jun 04, 201233 min

Outed for Buying Links; Looking at Google Algorithm Changes

Another prominent company outed for Buying Links; iAquire banned for selling links; Looking at Googles Algorithm Changes With Google Search Quality Head Amit Singhal; Yahoo launches Axis. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 28, 201238 min
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