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Send & Grow by SparkLoop

SparkLoopsparkloop.app
Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.
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Episodes

Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow you...

Apr 23, 20241 hr 1 minEp. 47

Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Geoff discuss… The Genesis of Lookout Media: how Geo...

Apr 16, 202438 minEp. 46

The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy , a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss… → The Dominance of Meta Ads: why Gun...

Apr 09, 202435 minEp. 45

How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland. In less than four years, Ryan's grown Naptown Scoop to a full-fled...

Apr 02, 202446 minEp. 44

Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal . Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+...

Mar 26, 202440 minEp. 43

Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences. In this episode, Dylan & Jeremy dive into: The Synergy Between Newsletters and Podcasts : How Jeremy leverages this d...

Mar 19, 202442 minEp. 42

Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss… How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponso...

Mar 12, 202433 minEp. 41

How Noor Chopra grew Touristy to 100k+ subscribers 100% organically

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm." Touristy, loved for its witty tone and skimmable format, has captivated a d...

Mar 05, 202435 minEp. 40

Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. In this episode, Dylan &...

Feb 27, 202433 minEp. 39

Crafting newsletters that connect — with Tarzan Kay

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, ...

Feb 20, 202449 minEp. 38

The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights. In this episode, Dylan & Tom discuss… Exceptional Growth : Discover how Tom ...

Feb 13, 202440 minEp. 37

The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next ...

Feb 06, 202434 minEp. 36

The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto , the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversatio...

Jan 30, 202432 minEp. 35

How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr , founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna . His insights provide invaluable lessons for founders &...

Jan 23, 202443 minEp. 34

From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch , founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily : LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands. Effective Growth Strategies : How LeQwane nailed organic growth, reaching a massive ...

Jan 16, 202429 minEp. 33

Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide . Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months! In this episode, Dylan & Anthony discuss… The Birth of Bot Eat Brain: Uncover...

Jan 09, 202431 minEp. 32

The $3M playbook for newsletter ad sales - with Dan Barry of Revenews

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode, Dylan & Dan discuss… How to prospect for ideal brand partners—and how to know if they're ready to advertise. Dan's 5-step approach to newsle...

Jan 03, 202440 minEp. 31

How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. In this episode,...

Dec 19, 202341 minEp. 30

Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers

Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman , a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker. In this episode, Dylan and Tiffan...

Dec 14, 202337 minEp. 29

Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI

Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett , co-founder of ChooseFI , to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletter...

Dec 05, 202343 minEp. 28

Unpacking innovative growth strategies — with Sam Klemens of The Rollup

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop 's Dylan Redekop chats with Sam Klemens of T he Rollup , a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant. In this episode, Dylan & Sam discuss… Sam's Unique Approach to Content : How The Rollup d...

Nov 28, 202327 minEp. 27

From Newsletter to Creator Empire - with Jay Clouse of Creator Science

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jay Clouse of Creator Science , a newsletter. Jay Clouse is the successful founder and operator of Creator Science — a creator-led business that did over $300k in 2022 and is on pace to nearly double that in 2023. But Jay's journey started with a newsletter way back in 2017. And despite many other projects & initiatives, Jay's newsletter is still one of his most powerf...

Nov 17, 202338 minEp. 26

Mastering efficient organic growth — with Mike Benitez of The Merge

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space. Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project. In this episode, Louis & Mike discuss… How Mike maximizes his audience to h...

Oct 10, 202336 minEp. 25

From side hustle to nearing $1M revenue - with Michael Houck of Houck's Newsletter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Michael Houck of Houck's Newsletter, a newsletter for startup founders. Michael has worked for world-renowned startups like Uber and AirBnB. Those experiences—along with building his own startup—have helped him build Houck's Newsletter to over 63k subscribers while quickly approaching $1M in total revenue, including $250k in ARR. And it all started as a side hustle. In thi...

Sep 12, 202338 minEp. 24

Using giveaways to maximize growth with Aleyda Solis of SEOFOMO

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Aleyda Solis of SEOFOMO , a newsletter for SEOs. Aleyda Solis started the SEOFOMO newsletter to keep up with SEO news for her consulting services. "I was saving all the links anyway," she told us. Now SEOFOMO goes out to over 27,000 SEO professionals (or SEOs). And her newsletter brings in over $80k per year in addition to her consulting service. In this episode, Louis &am...

Sep 06, 202347 minEp. 23

From Layoff to Payoff: How a laid-off journalist built & sold a paid newsletter — with Matt Brown of Extra Points

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points , a paid newsletter for the college sports industry. Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years....

Aug 29, 202356 minEp. 22

Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jon Elder of Amazon Insiders , a super niche newsletter set to hit $100k in revenue. Jon is an ex-Top3000 Amazon Seller who grew his Amazon business to over $10M in sales—and then sold for 7 figures. Now he publishes Amazon Insiders — the fastest-growing newsletter for Amazon sellers. In this episode, Louis & Jon discuss… The key strategies he used to go from 100 to 10...

Aug 08, 202335 minEp. 21

Exploding newsletter growth with Reddit — with Eric Lam of Exploding Ideas

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Eric Lam of Exploding Ideas, a fast-growing newsletter about business start-up ideas on trending topics. Eric is always looking for business ideas. So he started the Exploding Ideas newsletter where sends curated startup ideas in "million dollar niches" to all his subscribers. But for paying subscribers, Eric sends a second weekly edition with an even deeper dive (more inf...

Aug 01, 202344 minEp. 20

Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue. And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a ...

Jul 11, 202338 minEp. 19

Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media . Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo . Joe has been...

Jul 04, 202340 minEp. 18
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