#6 Brent Adamson - Co-Author The Challenger Sale
Oct 10, 2022•1 hr 1 min•Season 1Ep. 6
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Episode description
In 2011 Brent Adamson helped change the landscape of sales with The Challenger Sale.
A book that shook up the industry and left an indelible mark on the way modern selling is conducted.
In this interview Brent gives us a history of his research that came to be The Challenger Sale
We also tackle over meaty subjects like the future of sales, the importance of story telling and Brent gives some fascinating tips to salespeople from his perspective.
#sales #salestips #interview
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