Selling to Healthcare: Transforming Transactions into Partnerships
Experience the high-stakes world of healthcare sales with Lisa Miller, an innovator who has generated over $200 million in revenue through a revolutionary approach: putting service at the forefront of every interaction.
In this insightful five-part series, Lisa shares her 30+ years of frontline experience, offering a masterclass in navigating the complex healthcare landscape. Each episode provides actionable insights, hard-won wisdom, and innovative strategies that have consistently delivered results in this challenging yet rewarding field.
What sets "Selling to Healthcare" apart:
1. Real-world Expertise: No theoretical concepts – just proven strategies from a veteran who's closed deals in boardrooms and at bedsides.
2. Service-First Philosophy: Discover how shifting from a sales-centric to a service-centric mindset can significantly enhance your success and impact.
3. Decision-Maker Insights: Gain valuable understanding of healthcare decision-makers, learning how to anticipate and address their unique needs.
4. Navigating Complexity: Master the art of maneuvering through the intricate web of healthcare regulations, stakeholders, and systems.
5. Trust-Building Blueprint: Learn Lisa's effective techniques for cultivating lasting partnerships built on a foundation of trust and mutual benefit.
Whether you're a seasoned professional looking to refine your approach or a newcomer eager to make your mark, "Selling to Healthcare" equips you with the tools, mindset, and confidence to excel in this dynamic field.
Join Lisa Miller as she redefines what it means to sell in healthcare. It's time to elevate your approach, amplify your impact, and become a catalyst for positive change in an industry that touches every life.
Subscribe now and transform the way you sell – because in healthcare, every deal has the potential to transform patient care.
In this episode of "Selling to Healthcare," Lisa T. Miller explores strategies for engaging supply chain and department leaders. She emphasizes the supply chain's vital role in operational efficiency and cost management, stressing the importance of long-term partnerships and reliable service. Lisa discusses navigating centralized versus decentralized decision-making and addressing budget constraints and supply disruptions. She provides insights on strategic positioning in competitive situations ...
In this essential episode of "Selling to Healthcare," Lisa T. Miller explores important strategies for selling to physicians and clinicians. She discusses the importance of emphasizing clinical outcomes and demonstrating how products enhance care delivery and clinical practices. Lisa provides insights on identifying clinical champions through conferences, staff engagement, and on-site observation. She addresses the significance of presenting offerings as innovative solutions to unmet needs, supp...
Selling to the C-suite is a defining challenge in healthcare sales, demanding the highest strategic expertise. In this key episode of "Selling to Healthcare," Lisa T. Miller discusses effective approaches for connecting with these key decision-makers. She emphasizes the critical role of mindset, comprehensive industry knowledge, and data-driven insights in successful interactions. Lisa explores key strategies, including understanding the complex interconnectedness of hospital environments, antic...
In this second episode of "Selling to Healthcare," Lisa T. Miller explores the critical balance between financial margins and healthcare mission when selling to medical organizations. Lisa examines how products and services can enhance patient care while maintaining fiscal responsibility. She provides expert insights on demonstrating the dual impact of solutions on patient outcomes and financial performance, emphasizing the importance of prioritizing patient care in sales approaches. Lisa discus...
In this debut episode of "Selling to Healthcare," Lisa T. Miller, with over 30 years of experience in healthcare sales, offers a comprehensive overview of effective strategies in this complex industry. Lisa examines recent shifts in healthcare and their impact on sales approaches, emphasizing the importance of building trust through evidence-based methods. She discusses leveraging insightful content, understanding market dynamics, and navigating common challenges unique to healthcare sales. Lisa...
Sep 20, 2024•42 min
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