374: If I Started Podcasting with a Busy Private Practice, I’d Do This . . .
Episode description
Have you thought about starting a podcast? If you run a busy private practice, you might wonder how you could take on such an endeavor in addition to all the other things you do. I feel your concerns, as I’m coming up on ten years as a clinician-turned-podcaster. I’ve learned a lot, and I want to share five unique ways you can launch and run a successful podcast without it feeling like another “job” you have to do. Join me in this session to learn more!
You’ll Learn:
- Fact: Podcasting has made my life a lot easier in many ways.
- Five unexpected insights into podcasting as a beneficial addition:
- Batch record and automate.
- This will save you a ton of time, which is your most precious asset.
- Look at your schedule and identify a 2-3 hour block of time for recording episodes. (Captivate makes it easier!)
- Bonus tip: Stack this by creating a podcast on your live schedule so you don’t have to record new episodes every week/month.
- Repurpose your existing content.
- Look for common themes and pain points with your clients.
- Capture ideas during the course of your day with notes or a notes app.
- Bonus tip: My private Slack subchannel helps me.
- Use podcasting as a client-attraction tool.
- Your podcast can reduce your marketing workload and attract clients and customers organically.
- Podcasters are the most trusted media personalities.
- Podcasts are evergreen and have binge potential.
- Bonus tip: Create episodes around questions clients ask that are related to your niches and specialties.
- Keep episodes short and impactful.
- Shorter episodes are easier for you AND the listener. (15-25 minutes is an ideal length.)
- Bonus tip: Set a 20-minute timer and cover one question relating to a common struggle within your niche.
- Outsource editing to free up your time.
- You don’t have to be the editor; hire someone!
- Outsourcing allows you to focus on your zone of genius and not get bogged down with the technical side.
- Bonus tip: Reach out to local colleges and universities for students who are looking for work.
- Check out the free workshop, Using Podcasting to Grow Your Business. Click here.
Resources:
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