Sales Expert: Your ROI calculator is worthless to executives! Stop creating your own objections.
Feb 17, 2025•33 min
Episode description
Summary In this conversation, Tony Hughes discusses the evolving challenges of closing B2B deals, emphasizing that the opening phase is more critical than the closing phase. He highlights the importance of engaging with senior decision-makers and creating a compelling business case that resonates with their needs. The discussion also covers strategies for qualifying prospects based […]
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