Q/A: Should You Sell on Emotions or Logic? Is Storytelling Still Relevant in Sales?

Summary In this episode of The Salesman Podcast, Will and Liam delve into the emotional aspects of sales, emphasizing the importance of understanding buyer emotions while maintaining a logical approach. They discuss the strategic use of storytelling in sales conversations, highlighting the need for relevant anecdotes that resonate with prospects. The conversation also explores the […]

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