Who wouldn't love to wave a magic wand over Australia's workplace culture?Meet Ali Drew-Forster, Director of Workology, author of 'The ABC of Exceptional Workplace Culture' and all-round workplace culture nerd. In today's gregarious podcast, Iolanthe and Ali discuss the importance of workplace culture and how it can impact business success. Ali shares her journey from practicing employment law to focusing on proactive approaches to workplace culture, emphasizing the need for genuine listening...
Aug 05, 2024•27 min
In the season finale of "Sell Less Mean More," host Iolanthe Gabrie chats with Natasha Hannah, seasoned lawyer, Mama of twins and co-founder of her own practice, inhouse nous. Natasha reflects on her journey from government to private practice and finally launching her own firm with a focus on authenticity and values alignment. Rejecting the pale, male and stale legal mold, Natasha and her business partner Paige prioritize human connection over profits. They advocate for flexible work environ...
Jul 08, 2024•31 min
On today’s episode I’m joined by Jenny Stilwell, author of The 7 Percent Club. This book deciphers the reasons many businesses struggle to surpass the 2 million threshold, and that’s what we’re going to discuss today! Jenny’s background is as diverse as it is fascinating. From her initial role in sales and marketing, she carved out a niche in the corporate world, later embarking on an entrepreneurial journey. She shares her experiences from running a marketing consultancy during a recess...
Oct 16, 2023•29 min
In today's episode, we explore the unique experiences, challenges, and triumphs of two inspiring women entrepreneurs, Chelsea and Marianne.Chelsea is the owner of Ms. Jay's, a trendy hair salon that's been making waves in the industry. She is a driven businesswoman and a loving mother to her son, Phoenix. She shares her insights on the salon business and how she managed the transition into motherhood.Marianne is the co-founder of Legalite, a legal services company known for its innovation and...
Oct 16, 2023•51 min
In today's episode, we delve into the dynamic world of business coaching with the vibrant and insightful Suz Chadwick. A seasoned coach, mentor, and branding expert, Suz brings a wealth of experience to the table, sharing her valuable insights on improving businesses, enhancing branding, and differentiating oneself in the coaching landscape.Suz takes us through her journey, starting with her background in corporate sales and branding, which led her to establish her own business in 2015. She e...
Sep 16, 2023•29 min
In this episode I talk with the incredible Emma Edwards of The Broke Generation, a platform focused on financial well-being and improving our relationship with money. Emma has successfully curated a brand that not only supports her but also resonates with her audience. She believes it is important to go into business with clear and intentional goals to guide you. In this episode we discuss the importance of building a personal brand and the reality of monetizing it. She emphasises ...
Aug 16, 2023•43 min
Today’s conversation is all about unleashing your creative genius and making bank while you're at it. Our special guest is spilling the beans on how to crack the code of developing a pricing strategy and transforming your career from undercharging to unstoppable success.We’re thrilled to bring you Jasmine Designs, also known as Your Pricing Queen. Jasmine has been in the creative design business for 15 years and has seen both sides of the industry - running her own business and working as an ...
Jul 16, 2023•35 min
This is our final episode for the year! I think it’s appropriate after such a strange and momentous year that we reflect on the challenges, the amazing bits and the wins.In this episode, I share what each of my businesses and my personal life looked like and the learnings I’m taking away from what has been a really big year!There have been many highs - I had a book published, signed onto a lease for our new business Good Axe and enjoyed family holidays and cosplay! But it’s also been hard - t...
Dec 19, 2022•27 min
I have a brand new business which is a project I’ve been working on with my husband and business partner, Yule Guttenbeil, for the entire year. Today I share a conversation with Yule about Good Axe, our new co-working and professional workspace brand, which we are incredibly excited about. We take a deep dive into the process of opening a new business that has more overheads than any previous business that I've run before.We share why we decided to open a co-working space and the opportu...
Dec 11, 2022•27 min
Today we’re in conversation with Yule Guttenbeil from mode.law (with a word to the wise, Yule is actually my husband and business partner). Over the last two years mode.law has been through a seismic change and has now relaunched under a new corporate structure. This is, truly, a phoenix story.As many of you will know, when you consult with trusted advisors, they ask you to reflect on an exit plan for your business. But it’s rare to hear a real story of what a business breakdown and resurrect...
Nov 27, 2022•21 min
My guest today is Vix Maxwell, known to many as New Age Hipster. Vix is an author of spiritual books and young adult fiction, a tarot reader, spiritual development teacher and she joins me to talk all about intuition in business. I connected with Vix a few years back on Instagram and it’s been amazing to witness her business journey. As a business owner, creative and intuitive, Vix has so much wisdom to share about the creative development process, and in this episode, we explore the int...
Oct 31, 2022•16 min
Today I’m speaking with Elle Steele - a champion Paralympian, intuitive healer and corporate consultant. That’s a pretty diverse pool of expertise but let me tell - Elle is all of that and more.This episode focuses on Trimester 1 of 100 Days of Brave, focused on ideation and intuition, and Elle is just the right guest to talk to about this!Elle explains how she incorporates the use of intuition in her life and how tapping into her inner knowledge across her 12 years in business has allowed he...
Oct 05, 2022•24 min
In today’s episode, we have a big-hearted conversation with Julie Davis, who owns and runs the real estate coaching business, Agent Dynamics. Julie’s purpose is to help people find their greatness so they can show up, contribute their best and feel like an integral part of their team.The turnover in the real estate industry is second only to hospitality. Julie explains how the ‘full pockets, empty heart’ concept contributes to this high turnover. This concept underlines how important it is to...
Sep 20, 2022•25 min
Today’s podcast is part of a project I’m working on called ‘The Divorce Playbook’. I know that doesn’t sound like a whole gaggle of giggles but it is important. It’s something that has touched my life and I’m sure it’s touched your or your family and friends’ lives in some way too. The process of a woman leaving a marriage is a lengthy one with lots of time spent waiting in the wings, hoping and coping. I share with you some key happenings that you can expect in the first two w...
Sep 06, 2022•13 min
This is my story of writing a book. I recently launched my first book, “100 days of Brave” and the thing I’d love you to take away from today’s episode is what the reality of writing a book is like.Becoming an author isn’t just a magical gift from heaven.It was always my goal to author a book. Research, literature and a love of the written word are my heartlands. So it wasn’t a surprise that I ended up becoming a commercial writer. But being a commercial writer and being a published author ar...
Aug 09, 2022•19 min
Imagine running a business while both partners go on maternity leave at the same time. That’s exactly what happened with my guests today, Aimee Maud and Annalise Romer from Romer Maud Family Lawyers.Aimee and Annalise are co-partners in their Melbourne based family legal practice and both women became pregnant at the same time. We talk today about their journeys throughout pregnancy, birth, and motherhood and how they have successfully kept their business running throughout it all. We ta...
Apr 21, 2022•35 min
My guest today is Tom Peasnell from The Keys in Preston. Tom is a chef by trade and in the last 8 years has been running several different types of hospitality venues. Tom and his partner have designed The Keys for themselves after achieving so much success and wisdom from opening and operating various locations. They absolutely love old bowling alleys with their atmosphere, architecture and nostalgia so they wanted to bring that experience to everyone with a one of a kind menu. In this episo...
Mar 08, 2022•24 min
While divorce can feel like the end of so many things in your life, it can actually represent the beginning of the next new and exciting part of your life. Your world can open up with opportunities to step into new roles, environments, friendships, and relationships. This episode is part of The Divorce Project series which looks at different aspects of separation and divorce. I’m very grateful to be chatting today with Josie Galati, the director of an award-winning real estate practice in Mel...
Jan 27, 2022•22 min
You may have a general awareness surrounding the concept of market research but are unsure of the details. Perhaps you’ve heard that it can be used to help you identify your target market to ensure you’re investing in the right areas. Well, you’re in luck! Today we’re going to explore all facets of market research and how you can use it effectively in your business. I’m very excited to be bringing you the CEO of Quantum Market Research, Imogen Randell. In this episode, we are talking abo...
Oct 21, 2021•31 min
I have had the incredible pleasure of bringing you so many amazing and inspirational entrepreneurs' journeys and experiences so far on Sell Less, Mean More. Today I wanted to do something different. I am so excited to share with you my first solo episode. I am chatting about my childhood, tertiary education, living overseas, my own professional journey and how I became a business owner. I have learnt so much through the growth of my business. I had no business background...
Sep 14, 2021•20 min
I’m talking today with the lovely Veronica Sanderson from the Birth Photography Collective about her work as a birth photographer, business owner and her journey so far. Birth is often associated with fear and too many unknowns, but Veronica helps women by capturing the beauty in those sacred moments. In this episode, Veronica shares her journey getting started in photography, why birth photography captivated her and she talks about the Birth Photography Collective, a team of like minded...
Aug 03, 2021•42 min
My guest today is a local legend here in Melbourne. Chelsea Johnson is the owner of Miss Jay’s Nails and Beauty, which is more than your typical nail salon. Filled with eclectic art, pink walls and body-positive messaging, Chelsea has created a space that is inclusive of all people and all backgrounds to be embraced for who they are... and walk out with some pretty fabulous nails too. In this episode, I speak to Chelsea about her journey as an entrepreneur and how Miss Jay’s came to be. ...
Jul 06, 2021•44 min
My guest on the show today is Rochene Hawley, owner of not one, but three Melbourne based businesses in the fitness industry. It was my absolute pleasure to sit down with Rochene as we chatted about her triptic of successful businesses and her enthusiastic approach to life as a business owner, woman and mother. Rochene is the owner of Barbell Babes Brigade, Women In Strength and Women Who Lift and her mission is to build strength with women, in and out of the gym. In this episode, Rochen...
Jun 08, 2021•36 min
Running a service-based business - like domestic cleaning - requires a SHED LOAD of moving pieces and variables.From the recruitment of cleaners through to office staff, training for best practice, ensuring you're insured to the eyeballs, assuaging the worries of customers and dealing with the whole 'being in other people's homes' thing - it's a lot. It's also what Edward Clayton of Maid to Clean does on the daily.I interviewed Ed during the height of Australian COVID-19 isolation, and we dis...
May 13, 2020•34 min
Michael Love helps people move. On the face of it, he's a third-generation estate agent at the helm of leading Melbourne network Love&Co. Mike blows the stereotype of what an agent is out of the water; way, WAY out of the water. An intrepid young business owner in a fiercely competitive category, this episode of Sell Less, Mean More sees Mike and Iolanthe discussing the import of being present in our business dealings, why being in flow is at the heart of leading colleague or clients ... ...
Jan 31, 2020•23 min
Leila Sturt and Kim Low co-founded Partnerships for Protection after becoming aware of the plight of Sumatran elephants. Like so many of Sumatra's extraordinary animals, elephants are being pushed into extinction by habitat loss and the resulting human-elephant conflict that sees them poisoned, snared and shot. Just 1200 elephants remain in the wild and they are likely to disappear in the next decade unless rapid action is taken to save them. In this episode of Sell Less, Mean More, Iolanthe,...
Jan 22, 2020•30 min
Julie Gibson is a technologist at heart. She's the CEO and Co-Founder of Australian B Corp Hitnet, who connect people in hard-to-reach places with technology. She's a true adventurer, who develops responsive products that respond to indigenous communities' needs and preferences. Hitnet's Community Hubs with Wi-Fi hotspots enable people to connect to online services and access interactive health, social and cultural information. In this podcast, Julie discusses growing an academic project into...
Oct 31, 2019•26 min
Yule Guttenbeil is the Director of Mode.Law, a newlaw tech platform that empowers entrepreneurs to take control of their legal needs. Yule's an interesting guy: he's practiced law in both NZ and Australia, he has deep knowledge of lawyering in the startup space, and he's a musician. This episode of 'Sell Less, Mean More' offers a neat window into the foundational experience of being a tech platform in the very early days of startup. Yule is unflinchingly honest about the challenges of working...
Aug 30, 2019•54 min
Ellyn Martin of Business Growth Strategies is a coach ... and so much more. I fortuitously met Ellyn as we shared a couch and looked out over the city, both finishing our day's work. I could tell within minutes that Ellyn was a wise empath - they very kind of person you easily want to share with. In this episode of Sell Less, Mean More, Ellyn and I discuss the power of intimacy and connection in successful business, avoiding the compulsion to hustle, business boo-boos and more. It's a charmer...
Jul 22, 2019•33 min
Max Paterson is the CEO and Co-founder of Settify, a groundbreaking, award-winning tech tool that helps family lawyers better connect with their clients. He's also a top fella whose history includes time as a family lawyer at a premium leading firm, and launching a theatrical production company for lawyers. In a wide-ranging and warm conversation, Iolanthe and Max discuss being in flow with our clients, the magic alchemy of collaboration in commerce, and the key differences between a cri...
Jun 27, 2019•36 min
