Ep#56: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners’ salon: Jay Artale and Michael La Ronn. Each month Jay and Michael will share self-publishing tips for each segment of the author journey, including: writing, design, book cover design, book production and distribution, mark...
Jun 23, 2017•27 min•Ep. 56
Ep#55: Orna Ross & Joseph Alexander answer members' questions on writing, publishing and promoting books. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ questions. This month’s special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing ...
Jun 10, 2017•45 min•Ep. 55
Ep#55: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Money and Creativity Where Readers Convene Amazon Buy Button How to Market a Book – 3rd Edition Choosing a Self-Publish...
May 27, 2017•56 min•Ep. 55
Ep#54: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Money and Creativity Where Readers Convene Amazon Buy Button How to Market a Book – 3rd Edition Choosing a Self-Publish...
Apr 23, 2017•46 min•Ep. 54
Ep#53: Orna Ross and Paul Teague answer members' questions on writing, publishing and promoting books. Each month Orna Ross and a special guest answer Alliance of Independent Authors (ALLi) Members' questions. This month we're welcoming Paul Teague into the hot seat to talk about a series of videos he's created especially for ALLi. And to answer our members' latest, most pressing questions with Orna. Our monthly Ask ALLi broadcasts are an ideal way to keep learning about being an indie author an...
Apr 10, 2017•53 min•Ep. 53
Ep#52: Orna Ross and Mark Dawson answer members' questions on writing, publishing and promoting books. Mark also answers the question, is paid advertising right for you Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month's special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair. As well as being a best-selling author, Mark is the powe...
Mar 13, 2017•27 min•Ep. 52
Ep#51: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Orna and Jo are back from travels (in San Francisco and New Zealand) and they discuss the international scene and what ...
Mar 04, 2017•48 min•Ep. 51
Ep#50: Orna Ross and Joel Friedlander answer members' questions on writing, publishing and promoting books. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month’s special guest was self-publishing pioneer Joel Friedlander. “Self-publishing gives you an opportunity to change the world, one reader at a time, but you have to treat your work with the respect it deserves.” “Keep learning and don’t gi...
Feb 13, 2017•1 hr 3 min•Ep. 50
Ep#49: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Orna and Jo are back from travels (in San Francisco and New Zealand) and they discuss the international scene and what ...
Jan 24, 2017•57 min•Ep. 49
Ep#48: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Dan Blank In this interview with David Penny of ALLi, Dan Blank discusses the psychology of writing, how to find alternative outlets for your books, and how writers can use available resources to research their reader audience. Selling a book is a business. It doesn’t mean that the process of writing your book has to be approach as a business, but when it comes to reaching readers you need your business head on. In this po...
Dec 13, 2016•51 min•Ep. 48
Ep#47: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Each month, Joanna and Orna answer Members’ self-publishing questions during our regular Ask ALLi event. If you missed our live Q&A session you can watch the video and listen to the podcast here. We’ve also included a summary of the questions that were asked and answered this month. How do you assert copyright if you're intending to self-publish under a pseudonym? And how does this pseudony...
Dec 07, 2016•36 min•Ep. 47
Ep#46: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Each month, Joanna and Orna answer Members’ self-publishing questions during our regular Ask ALLi event. We’ve also included a summary of the questions that were asked and answered this month. Is there an advantage to using both Create Space and IngramSpark, and why, does one offer something the other one doesn’t? Should you purchase your own ISBN numbers, even if the first book is an e-book? A...
Sep 28, 2016•1 hr 1 min•Ep. 46
Ep#45: In this insightful Indie Author Fringe podcast, Jane Friedman takes us through seven critical elements that are foundational for any author who is serious about their writing career. I've summarised some of the key takeaways that resonated with me, but listen to this broadcast yourselves to delve into the subject in greater detail. Have your own Website. Make sure your website is mobile friendly. Have consistent bios on social media and website platforms. Improve the imagery and videos yo...
Sep 21, 2016•24 min•Ep. 45
Ep#44: Indie Author Fringe Highlight with Joel Friedlander and Nick Stephenson. As authors, we all know the role that social media plays in our ability to connect with readers, but the most beneficial ways of establishing a 1:1 relationship with your potential customers is via your email list. Start your list building early: Between them, Joel and Nick have lots of indie author and self-publishing knowledge and expertise, and although their email marketing approaches may differ, they both agree ...
Sep 05, 2016•57 min•Ep. 44
Ep#43: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Each month, Joanna and Orna answer Members’ self-publishing questions during our regular Ask ALLi event. We’ve also included a summary of the questions that were asked and answered this month. Q: I’m investing in editors for my first book, do I send to multiple editors one at a time? Q: What’s the difference between trade paperbacks and mass market paperbacks? Q: What are the different book cov...
Sep 03, 2016•1 hr•Ep. 43
Ep#42: Indie Author Fringe Highlight with Kathy Meis All too often, great books launch into silence. Why? There is no plan in place to give the book a fighting chance. Today’s book marketplace is highly competitive. You need to bring you’re A-game not only on the craft side, but on the business side. In our latest Indie Author Fringe podcast, Kathy Meis from Bublish delves into the six crucial steps that authors need to take before launching their book. Kathy starts off by talking about the foun...
Sep 02, 2016•48 min•Ep. 42
Ep#41: Indie Author Fringe Highlight with Mark Coker from Smashwords Authors are in the midst of rapid and dizzying change, and Mark Coker, CEO of Smashwords, shares his insights about the "10 Trends Driving the Future of Publishing" in our latest ALLi podcast. Mark kicks off the podcast talking about his epiphany moment that helped to get Smashwords off the ground in 2008. Mark's company was at the forefront of of the indie revolution, and for those of you who aren't familiar with Smashwords, t...
Aug 28, 2016•46 min•Ep. 41
Ep#40: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Sean Platt and Johnny B Truant of Sterling & Stone believe the key to writing better is to write faster. Here they talk about their creative process, how planning helps authors to write a better story in less time, even if they're "pantsers", and their new story-planning app. A lot of indie publishing is frontier thinking. Sean and Johnny have been figuring the best way to approach their writing process, and in this po...
Aug 22, 2016•33 min•Ep. 40
Ep#39: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. See allianceindependendentauthors.org for more details. Here’s a summary of the questions and a brief synopsis of the answers in this month’s Ask ALLi with Orna and Joanna (for more in-depth answers – you should watch the video or listen to the podcast): Q: What exactly makes a piece of fiction, Literary Fiction? Q: Should you use Scrivener to get your books accepted by distributors? Q: How can...
Jul 31, 2016•56 min
Ep#38: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here’s the questions posed to Orna and Joanna this month: Q: How did you find your beta readers and how many do you have? Q: What should I instruct an editor or line editor to look out for in my manuscript? Q: Past, Present or Future - which tense is most appropriate? Q: Is it ok to self-publish before you go to school? Q: I'm designing my own book covers. If I download photos from the internet...
Jun 26, 2016•57 min•Ep. 38
Ep#37: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here’s the questions posed to Orna and Joanna this month: Q: How would you define the difference between a non-fiction writers and a journalist? Q: In a previous Ask ALLi Joanna mentioned that she was moving from direct with Nook to Draft2Digital distribution, I thought the advice was that it was best to go direct? Q: When a book is finally finished… what is the right order for all of the follo...
May 29, 2016•59 min•Ep. 37
Ep#36: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Penny Sansevieri & Orna Ross The secret to sustaining a successful author career is the connection you make to your fans. Join Penny C. Sansevieri, Founder and CEO Author Marketing Experts and Orna Ross, Director, Alliance of Independent Authors — both bestselling authors and publishing experts, learn how to identify and reach your ideal readers, turn them into superfans and how to ignite those fans so they are ones pr...
May 13, 2016•40 min•Ep. 36
Ep#35: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Kinga Jentetics & Orna Ross In this live 20 minute presentation from BEA, Orna Ross and talks with Kinga Jentetics of PublishDrive about book distribution world wide. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publ...
May 13, 2016•18 min•Ep. 35
Ep#34: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Bryan Cohen & Orna Ross In this live 20 minute presentation from BEA, author and copywriter Bryan Cohen explains how you can optimize your sales pages to get more readers to buy your book. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and...
May 13, 2016•23 min•Ep. 34
Ep#33: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Kim Bookless & Orna Ross In this live 20 minute presentation from BEA, Orna Ross and Kim Bookless talk about how their respective organisations serve the needs of indie authors and can help you write and sell more books. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member...
May 13, 2016•16 min•Ep. 33
Ep#32: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Amie McCracken & Orna Ross In this live 20 minute presentation from BEA, editor, book designer and indie author Amie McCracken outlines how to get your first draft down in six months. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an a...
May 13, 2016•21 min•Ep. 32
Ep#31: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Kieffer Brown & Orna Ross In this live 20 minute presentation from BEA, Kiffer talks about the qualities and strategies that are non-negotiable for indie authors. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishi...
May 13, 2016•25 min•Ep. 31
Ep#30: Indie Author Fringe Highlight with Joni & Jerusha Rodgers and Orna Ross In this live 20 minute presentation from BEA, mom and daughter ghostwriting and editing team, Joni & Jerusha Rodgers, explain how story works - in your books and in the words you write around them. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a be...
May 13, 2016•20 min•Ep. 30
Ep#29 : Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Orna Ross Want to boost your sales? Who doesn’t? In a panel session recorded live in the Author HQ at London Book Fair, ALLi Director Orna Ross interviews two bestselling indie authors and sales gurus, Mark Dawson and Joanna Penn, together with ALLi’s literary agent Toby Mundy about how to go beyond selling ebooks in your home territory. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance o...
Apr 14, 2016•45 min•Ep. 29
Ep#28: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here’s a summary of the questions in this month’s Ask ALLi with Orna and Joanna: Q: What should you do when you feel badly served by a self-publishing service provider? And do you have a list of book formatters? Q: How do you create front matter and chapter headings, so that they look good on Kindle? Q: What company would you recommend for a Non-Ficiton Hardback? Q: There’s still so many really...
Mar 19, 2016•55 min•Ep. 28
