Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business - podcast cover

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.comself-publishingschool.com

Learn how to write an publish a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.

Watch a free training on how to write and publish a book in 90 days here: https://selfpublishing.com/freetraining

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Episodes

SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)

Ever wondered if you should turn your podcast topic into a book? Well, today's guest, Jeff Brown from the Read To Lead podcast (which I've had the pleasure of being on a couple of times), has done just that! He recently launched a book with the same name as his popular podcast. During our conversation, Jeff shares valuable insights and tips about his book-writing journey. We delve into various topics, including: The reasons behind Jeff's decision to write and publish a book after years of podcas...

Aug 18, 202144 min

SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield

Have you ever considered creating and launching an online course based on your book? Or perhaps you're intrigued by the idea of transforming your book into an engaging online learning experience? In today's episode, I'm thrilled to be joined by the incredible Amy Porterfield, who shares her expertise on how to bring your book to life through an online course. Our conversation covers a range of valuable insights, including: Deciding whether to write a book or create an online course first Amy's m...

Aug 11, 202139 min

SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White

Looking to sell more copies of your book and wondering if it's possible to sell a book for $100 without relying on Amazon? Curious about the role books can play in growing your online business? In today's episode, I'm excited to have Garrett J White, the visionary behind the Wake Up Warrior movement, as our guest. We delve into his unique strategies for selling books and cover a range of intriguing topics, including: The unconventional decision to publish six books that aren't available on Amazo...

Aug 04, 202144 min

SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker

Are you curious about the key factors behind the most successful book launches of all time? In today's exciting interview, I sit down with Daniel Decker, a seasoned expert who has orchestrated numerous highly successful book launches. Get ready for a fast-paced discussion packed with valuable insights, including: Daniel's journey of building a book brand alongside Jon Gordon, resulting in an impressive 5 million+ copies sold Discovering the actual number of copies required to achieve bestseller ...

Jul 28, 202134 min

SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear

Get ready for an incredible interview with the New York Times Bestselling Author, James Clear, renowned for his groundbreaking book Atomic Habits. In this episode, we dive deep into the world of James Clear, exploring his remarkable success and revealing valuable insights, including: Unveiling the secrets behind James Clear's extraordinary accomplishment of selling over 4 million copies of Atomic Habits in less than 3 years! Discovering how you can apply the principles of Atomic Habits to write ...

Jul 21, 202142 min

SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson

Struggling with ADHD while trying to write a book? Trust me, you're not alone. Today's guest, NYT bestselling author Chalene Johnson, understands your challenges all too well. In this candid and insightful interview, we tackle the often overlooked aspects of book writing with ADHD, including: Debunking the misconception that hiring a ghostwriter is the solution to your writing struggles. Discovering practical strategies to adapt your writing process to accommodate ADHD and increase your producti...

Jul 14, 202139 min

SPS 113: How To Find A Ghostwriter That Writes A Great Book Without Wasting Time & Money Doing It The Wrong Way with Carol Tice

Ever considered enlisting the help of a ghostwriter to bring your book to life? It's a topic that sparks curiosity and raises questions among aspiring authors. Today, I'm excited to have Carol Tice, a seasoned ghostwriter, join me to address all your burning questions about hiring a ghostwriter. Together, we'll explore the ins and outs of this unique collaboration, including: Deciding if hiring a ghostwriter is the right choice for you and your book. Navigating the pricing landscape and understa...

Jul 07, 202141 min

SPS 112: How To Turn Your Podcast Into A Book (To Get More Subscribers & Sell More Books) with Nick Loper

Join me in this exciting interview with my friend Nick Loper, the host of The Side Hustle Show and author of The Side Hustle book. Nick has achieved remarkable success by leveraging his podcast to write a book, and in this episode, he shares valuable insights on how you can do the same. Get ready for an enlightening conversation where we discuss: The surprising impact Nick's book had on driving traffic to his website, surpassing even the efforts of rebuilding it. Practical strategies for transfo...

Jun 30, 202134 min

SPS 111: How My Real Estate Investing Book Helps Me Close Deals & Get Funding with Hayden Crabtree

Join me in this exciting episode as I chat with Hayden Crabtree, a successful real estate investor, SPS student, and author of "Skip The Flip." Hayden shares his insights on how writing a book can significantly grow your real estate business. Get ready for an informative conversation where we discuss: How Hayden's book has played a crucial role in closing deals and securing funding for his real estate ventures. The surprising story of how he wrote the draft of his book in just one weekend, despi...

Jun 25, 202139 min

SPS 110: Supporting A Cause Or Charity With Your Book Launch (How To & Mistakes To Avoid) with Susie Harder

Join me in this inspiring episode as I sit down with Susie Harder, author of the children's book "Where's My House," which she wrote with the intention of raising funds for children in California who lost their homes during the devastating wildfires. Susie's story is a shining example of how writing a book can make a profound impact on a cause or charity. During our conversation, we delve into the following topics: The significance of donating the proceeds from your book and how it can open door...

Jun 16, 202142 min

SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan

In this insightful episode, I have the pleasure of sitting down with Scott Allan, a long-time Self Publishing School (SPS) coach, SPS student-turned-coach, and author of multiple books that have collectively sold over 200,000 copies! During our conversation, Scott shares his expertise on book relaunches, diving into the following topics: Understanding why your book may not be selling as well as you'd like and alternative approaches to address this issue. Determining whether a book relaunch is th...

Jun 09, 202143 min

SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact. During our conversation, John shares his valuable insights on the following topics: The intriguing story behind selling the first 50 c...

Jun 02, 202141 min

SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes. During our conversation, we explore a wide range of topics, including: The three essential elements necessary for writing a compelling book on any subject. Why i...

May 26, 202153 min

SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)

Hybrid Publishing: Is it a viable option for authors, or is it just another scam? And why has the focus shifted towards audiobook sales? Have you heard of Audible Originals? Get ready for an insightful conversation as I'm joined by Phil M Jones, the brilliant author behind the highly successful book "Exactly What To Say." In this episode, we cover a wide range of topics, including: Phil's fascinating journey of writing his first book in just 7 days and witnessing it soar to selling a remarkable ...

May 19, 202145 min

SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)

If you're wondering about the most effective way to connect with your target audience for your book or business, look no further than Partnership Marketing. Also known as Affiliate Marketing or Business Development, it offers unparalleled speed and impact. Today, I'm joined by Pedro Mattos, the Head of Business Development at selfpublishing.com, to dive deep into our proven process and how you can apply it to your book. In this episode, we cover a range of essential topics, including: Identifyin...

May 12, 202140 min

SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib

Let's face it: in the world of publishing, the best marketer always comes out on top. Today, I'm thrilled to be joined by Allan Dib, a renowned expert in making marketing simple and effective. In this episode, we delve into the strategies that can transform your book marketing efforts, as well as benefit your business, product, or any other venture. During our conversation, we explore a wide range of valuable topics, including: The power of creating frameworks and their significance in both book...

May 05, 202145 min

SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer

Are you ready to discover the secrets of using affiliate marketing and partnerships to skyrocket your book sales, all while maintaining integrity and avoiding any scammy tactics? Join me in this exciting interview with Robert Glazer, where we delve into this very topic. In our discussion, we cover a wide range of valuable insights, including: Robert's journey of using books to establish himself as a thought leader and grow his marketing agency, which now boasts over 200 professionals. Demystifyi...

Apr 28, 202135 min

SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black

Are you embarking on the journey of writing a memoir but feeling unsure of how to sell copies without the advantage of being a famous author? In this enlightening interview with Justin and Alexis Black, we dive deep into this very topic. During our conversation, we explore a wide range of invaluable insights, including: The remarkable story of how Justin and Alexis sold an impressive 5,200+ copies of their book within just five months. Navigating the challenging process of writing a memoir, part...

Apr 21, 202145 min

SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller

Get ready for an eye-opening interview with Dan Miller, the renowned author of "48 Days To The Work You Love," as we delve into the secrets of selling self-published books. During our conversation, we explore a range of invaluable insights, including: Dan's remarkable journey of selling $2 million worth of self-published 3-ring binder books within just 18 months. The intriguing story of how he reclaimed the rights to his book from his publisher, leading to greater control and success. Why Dan pr...

Apr 14, 202136 min

SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)

Join me in an insightful conversation with John Jantsch, the acclaimed expert behind Duct Tape Marketing. Discover how this unique approach to marketing can revolutionize your book sales strategy. During our discussion, we cover a range of important topics, including: Unveiling the core principles of Duct Tape Marketing and how they can be applied to effectively market your book. Essential tips for developing a comprehensive marketing strategy tailored to your book's goals and target audience. I...

Apr 07, 202142 min

SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery

Have you ever considered delving into the world of planners and journals? "No content" books have become incredibly popular, but it takes expertise to create a product that people not only purchase but also continue to use. Join me in a captivating conversation with Cathryn Lavery, the brilliant mind behind Best Self Co and the renowned Best Self Journal/Planner. We delve into a variety of crucial insights, including: Unveiling Cathryn's remarkable achievement of selling over 1 million journals ...

Mar 31, 202142 min

SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff

Are you eager to discover the key to becoming a bestselling author? Join me in an engaging conversation with the brilliant Jon Acuff, a renowned author with six New York Times Bestsellers under his belt. Together, we delve into a variety of essential topics that every aspiring author should know. In this episode, we explore: Techniques for injecting humor into your book, even if you don't consider yourself naturally funny. The three crucial keys to developing a bestselling book idea that capture...

Mar 24, 202142 min

SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao

Discover Powerful Book Launch Strategies with Pedro Adao, "The Challenge Guy" Are you curious about the incredible impact challenges can have on your book launch and business growth? Join me in an eye-opening discussion with Pedro Adao, widely known as "The Challenge Guy," as we explore the world of challenges and their remarkable potential. In this episode, Pedro shares his expertise on: The key components of a successful challenge that captivates and engages participants. How to leverage chall...

Mar 17, 202149 min

SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)

Learn how to publish a traditional book with John Lee Dumas, author of "The Common Path to Uncommon Success." In this captivating interview, I am joined by the remarkable John Lee Dumas, renowned host of the Entrepreneurs On Fire podcast and author of the highly acclaimed book, "The Common Path To Uncommon Success." During our discussion, we delve into a wide range of invaluable insights, including: Unveiling the extraordinary story behind John's $350,000 advance for his first traditionally publ...

Mar 10, 202143 min

SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman

Joining me today is Gary Chapman, author of "The Five Love Languages" - one of the most successful books of all time with over 15 million copies sold. In this interview with Gary Chapman, we delve into the fascinating journey behind the creation of the 5 Love Languages framework. We also discuss his hilarious first self-publishing story, valuable tips for working with co-authors, strategies for crafting compelling book titles, and insightful lessons learned from writing a memoir. This interview ...

Mar 03, 202148 min

SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell

Looking to leverage the power of YouTube to boost your book sales? Join me for an insightful interview with Sean Cannell, author of "YouTube Secrets," as we explore the exciting possibilities YouTube offers to authors. In this episode, Sean shares three specific strategies to effectively utilize YouTube for selling more books, drawing from his own experiences and successes. Discover how Sean sold an impressive 65,000 copies of his book and the incredible tactics he employed to generate 2,000 cop...

Feb 24, 202133 min

SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards

Join me in this enlightening interview with Ray Edwards, acclaimed author of "How To Write Copy That Sells" and "Permission To Prosper," as we delve into the world of Free + Shipping Funnels. Discover how to set up an effective Free + Shipping Funnel that not only sells books but also fuels the growth of your business. Ray also shares valuable insights on leveraging the power of copywriting to maximize book sales. Additionally, he unveils his proven strategies for selling books over the long ter...

Feb 17, 202142 min

SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz

In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including: Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decision ...

Feb 10, 202146 min

SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka

In this captivating interview, I sit down with Nathan Latka, a highly controversial yet undeniably successful figure in the world of book publishing. Nathan's unconventional methods and impressive results have garnered both admiration and criticism from audiences. During our conversation, we delve into Nathan's remarkable journey, exploring how he managed to spark a fierce bidding war among publishers for his debut book as a first-time author. He shares invaluable insights on securing a substant...

Feb 03, 202139 min

SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler

In this captivating episode, I have the pleasure of speaking with Sean Vosler, a brilliant marketer who has achieved incredible success by selling an astonishing 25,000 copies of his book, all while defying conventional norms by not even listing it on Amazon. What's more impressive is that Sean has been able to command a price of $37 or more for his book. During our conversation, Sean generously shares his remarkable journey and provides invaluable insights into his effective use of Facebook ads...

Jan 27, 202140 min
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