Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business - podcast cover

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.comself-publishingschool.com

Learn how to write an publish a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.

Watch a free training on how to write and publish a book in 90 days here: https://selfpublishing.com/freetraining

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Episodes

SPS 059: The Ultimate Guide To Publishing A Cookbook That Sells (Growing Your Business As A Health Expert Using A Book) with JJ Virgin

Discover the secrets of crafting a captivating cookbook in this episode featuring special guest JJ Virgin. Join us as we delve into the world of cookbook writing with JJ, an esteemed personality in the fitness industry, a four-time New York Times Bestselling Author, and an accomplished entrepreneur. Her insights and experiences will equip you with the knowledge to embark on your own cookbook writing journey. In this episode, JJ shares her personal journey into book writing, starting with her fir...

Jun 24, 202052 min

SPS 058: Transitioning From Writer To Speaker Using "Endless Referrals" & "The Go-Giver Way" with Bob Burb

Get ready for a fun and insightful episode as we welcome Bob Burg, a renowned speaker and author of captivating books like "The Go-Giver," "The Go-Giver Series," and "Endless Referrals." Bob shares his secrets on how to turn your book into a series while delivering an uplifting and fulfilling approach to business that is not only emotionally rewarding but financially lucrative. In this engaging conversation, Bob recounts his journey in the speaking industry and how he experienced significant gro...

Jun 17, 202049 min

SPS 057: A Skeptic's Guide To Writing A Book with Dave Hollis (How We Use Books To Drive Everything We Do At The Hollis Company)

Join Dave Hollis, a #1 New York Times Best-Selling author and top motivational speaker, in this episode as he shares invaluable insights on how to write a business-based book. Dave, along with his wife Rachel Hollis, co-founded The Hollis Company, a leading inspirational brand dedicated to empowering individuals to make positive and lasting change in their lives. With their media, products, and supportive community, they have transformed countless lives. In this engaging conversation, Dave discu...

Jun 10, 202043 min

SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki (Turning Your Book Into A Brand & A Board Game)

Joining me today is Robert Kiyosaki, the esteemed author of over 18 books, including the renowned finance classic "Rich Dad Poor Dad," which has sold over 40 million copies worldwide. Robert Kiyosaki has transformed the way millions of individuals perceive money, challenging conventional wisdom and empowering them to take control of their financial futures. As an entrepreneur, educator, and investor, he firmly believes in each person's ability to make positive changes and live an abundant life. ...

Jun 03, 202042 min

SPS 055: Why This Former Publishing Company CEO Is Self Publishing Books...And How He Sold 500k+ Copies Of His Self Published Planner with Michael Hyatt

Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driv...

May 27, 202046 min

SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance)

Join me for an engaging conversation with Joey Coleman, an esteemed speaker, teacher, and author of the book "Never Lose a Customer Again." In his book, Joey emphasizes the critical message that to thrive in business and earn the privilege of continued success, we must prioritize taking care of our customers. Focusing on the clients who have joined our business family is key. Recognizing the limitations of reaching only a fraction of the people he wanted to impact through speaking engagements, J...

May 20, 20201 hr 1 min

SPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores)

Join me for an enlightening conversation with Joey Coleman, a renowned speaker, teacher, and author of the book "Never Lose a Customer Again." In this episode, we dive deep into the world of book marketing and explore Joey's insights on how to effectively promote and sell your book. Joey's book delivers a powerful message: to succeed in business and maintain long-term success, prioritizing customer care is essential. As we discuss his book, we uncover strategies for book marketing that Joey has ...

May 13, 202050 min

SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)

Join Ruth Soukup, a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast, as she shares her experiences and recommendations on the traditional and self-publishing routes in the publishing industry. In this episode, Ruth dives into her personal journey, having explored both traditional and self-publishing methods. As a seasoned blogger, she decided to write a book and embarked on her publishing adventure. After being referred to an agent and ...

May 06, 202053 min

SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company)

Join Russell Brunson, the founder of ClickFunnels and author of three highly successful books—Dot Com Secrets, Expert Secrets, and his latest release, Traffic Secrets. In this episode, we delve into Russell's book funnel strategies for the final installment of his trilogy and uncover his secrets for leveraging book funnels to grow a company. As ClickFunnels experienced exponential growth, Russell found that nothing extended his message as effectively as book funnels. Although he never initially ...

Apr 29, 202037 min

SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold)

Join us as we welcome Jon Gordon, a renowned author, speaker, and consultant with an impressive portfolio of clients, including the Los Angeles Dodgers, Miami Heat, and Publix. In this episode, Jon shares his experiences and strategies for using books as a powerful tool for marketing and attracting clients to businesses. Don't miss this episode as Jon Gordon shares invaluable insights on using a book to attract clients and elevate your business. Gain inspiration and practical advice for leveragi...

Apr 22, 202047 min

SPS 049: The Self Publishing School Podcast Is BACK! Here's what to expect...

The Self Publishing School Podcast Is BACK! Here's what to expect... Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Ga...

Apr 20, 20209 min

SPS 048: Beyond the Bestseller: Foreign book rights, creating a book series & selling out your first live event with Hal Elrod

Join us as we dive into the world of bestselling authorship with Hal Elrod, one of the most successful self-published authors globally. Hal is best known for his international bestseller, "The Miracle Morning," which continues to sell over 10,000 copies every month as a self-published book. With over one thousand five-star reviews on Amazon, Hal has not only achieved remarkable financial success but has also made a profound impact on readers' lives. Reflecting on his journey as a self-published ...

Apr 15, 202053 min

SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz

Join us as we delve into the world of faith-based books and marketing with Lindsey Hearts, a seasoned professional in creating impactful campaigns for book releases and implementing effective marketing strategies for authors. With her extensive background in corporate marketing and social media strategy, Lindsey brings valuable marketing tools to a ministry-focused world. Don't miss this episode as Lindsey Hearts shares invaluable insights into the world of faith-based books and the art of faith...

Apr 08, 202058 min

SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin

Join us as we dive into the world of writing habits with bestselling author Gretchen Reuben, renowned for her books Better Than Before and The Happiness Project. With a dedicated following both in print and online, Gretchen also hosts the highly acclaimed podcast Happy with Gretchen Reuben, exploring the topics of good habits and happiness alongside her sister, Elizabeth Craft. The podcast was named an all-time best on iTunes in 2015. Gretchen's journey from law to writing was a gradual transfor...

Apr 06, 202049 min

SPS 045: The Podcast Is Coming Back!!!

Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book w...

Apr 03, 20207 min

SPS 044: Using A Free + Shipping Book Funnel with Anik Singal

Join us as we sit down with Anik Singal, the renowned founder and CEO of Lurn, to delve into the world of book writing. Anik is a leading expert in digital publishing marketing, specializing in product launches, funnel building, and the creation of passion-based businesses. Today, he shares his insights on writing his first book, Circle of Profit, and how his writing process has evolved over time. Discover Anik's valuable tips for aspiring authors, including the importance of creating an outline...

Mar 20, 201850 min

SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen

In this episode, we sit down with renowned author and productivity expert David Allen, known as the personal productivity guru behind the Getting Things Done (GTD) Method. With over 35 years of experience as a management consultant and executive coach, David is considered the leading authority in organization and personal productivity. Today, we explore the GTD approach to book writing and the transformative power of getting things done. David's philosophy centers around creating a relaxed balan...

Mar 13, 201843 min

SPS 042: Writing Words That Sell Your Books with Ray Edwards

In this episode, we dive into the fascinating world of copywriting with bestselling author and communication strategist, Ray Edwards. Ray believes that writing a book is no different from copywriting or crafting a sales letter, and he shares his PASTOR framework that has helped him create impactful sales copy as well as his own book. Join us as we explore Ray's insights on content creation, writing words that sell, and maintaining a consistent flow of ideas. Ray Edwards is a highly regarded copy...

Feb 13, 201847 min

SPS 041: Using Books to Drive Product Launches with Danny Iny

In the realm of product launches, having a driving force is crucial, and Danny Iny has discovered that books are the perfect catalyst. As the founder of Mirasee, bestselling author, and creator of transformative courses, Danny understands the power of books in creating impact and making a difference. In this episode, we delve into Danny's experiences and insights, including the mistakes he made with his first book, the tactics he employed to write and market his subsequent works, and the importa...

Feb 06, 201848 min

SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn

In this episode, we are joined by J.F. Penn, a bestselling thriller author, to explore the nuances between writing fiction and nonfiction. Our special guest, Joanna Penn, is a creative entrepreneur, podcaster, professional speaker, and avid traveler. She has achieved remarkable success in both fiction and nonfiction writing and is widely recognized as an expert in the publishing and self-publishing industry. Joanna shares her wealth of knowledge on various aspects of writing, including the signi...

Jan 30, 201850 min

SPS 039: 80/20 Book Sales & Marketing with Perry Marshall

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWor...

Jan 23, 201859 min

SPS 038: Using Books to Build Passive Income with David McKay

In this episode, we are joined by David McKay, a successful photographer and author who, along with his wife Ally, has built a thriving photography business called McKay Photography. David has leveraged his bestselling books and speaking engagements to propel their company to new heights. David is the author of the Photography Demystified book series and shares his insights on how he used his books to build his business and generate passive income. While the book itself may not recoup all the co...

Jan 16, 201851 min

SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys

To write news articles effectively, it's important to follow certain guidelines and techniques. In this episode, we have Kelsey Humphreys, a media entrepreneur and motivational journalist, who will share her insights on writing news articles and achieving success in the media industry. Kelsey is known for her talk show and podcast called "The Pursuit," where she interviews influential personalities such as Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, and Brendon Burchard. She has written art...

Jan 09, 201854 min

SPS 036: How to Build an Author Platform with Steve Scott

In this episode, we have Steve Scott, a renowned author, blogger, and podcaster, who has published over 50 books in three different niches. Steve's expertise lies in building a platform and leveraging it for massive success in Kindle book publishing. Steve initially ventured into Kindle publishing in February 2012 with the intention of driving traffic to his blog. However, he quickly realized the potential for generating income through his books. He then focused on an untapped niche that he was ...

Jan 01, 201847 min

SPS 035: Using a Book To Get Booked with Grant Baldwin

Grant Baldwin is a nationally known keynote speaker, author, and entrepreneur who has made a name for himself in the speaking industry. He is the creator of the Booked and Paid to Speak training program and hosts The Speaker Lab Podcast, providing valuable training and resources for speakers at all levels. Grant has delivered hundreds of presentations and spoken to over 400,000 people in various states across the United States. In this episode, Grant shares his journey of discovering his career ...

Dec 26, 201745 min

SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran

John Corcoran is a versatile professional with a diverse background in law, writing, and politics. As a former speechwriter for the Governor of California and the Clinton White House, John has honed his writing skills in high-profile environments. In this episode, John shares his journey of landing a writer job at The White House after college and provides valuable insights and advice for success. John emphasizes the importance of positioning oneself for success by staying connected with contact...

Dec 19, 20171 hr 1 min

SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas

John Lee Dumas is a renowned entrepreneur and the host of the highly popular podcast, Entrepreneurs on Fire (EOFire). In this episode, John discusses his journey as a podcast host and author, shedding light on his first book, Podcast Launch, and the subsequent success of his podcasting course and community, Podcaster's Paradise. Writing a book was a natural step for John as his podcast, EOFire, gained immense popularity. Listeners were eager to learn about his podcasting method, prompting him to...

Dec 12, 201744 min

SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss

Ryan Deiss is a highly successful entrepreneur and marketing expert, known for his expertise in email marketing, sales funnels, and product creation. As the founder and CEO of DigitalMarketer, a leading online community for digital marketers, Ryan and his team have conducted extensive marketing tests, generated millions of unique visitors, sent billions of emails, and run thousands of split tests, amounting to an impressive track record. In this episode, Ryan discusses his book, "The Invisible S...

Dec 05, 20171 hr 7 min

SPS 031: Building my Business & Group Coaching Program with Jaime Tardy

Jaime Masters (formerly known as Jaime Tardy) is an accomplished business coach, keynote speaker, bestselling author, entrepreneur, and a remarkable guest on today's show. She is the mastermind behind the Eventual Millionaire website and podcast, where she has interviewed over 200 millionaire entrepreneurs. Jaime has also gained recognition through features on major news outlets such as CNN, MSN, Success Magazine, and Yahoo. In this episode, we delve into Jaime's bestselling book, "The Eventual ...

Nov 28, 201751 min

SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd

Peter Voogd is a renowned figure in the entrepreneurial world, known for his expertise in empowering young entrepreneurs. He achieved remarkable success at an early age, building an 8 million dollar empire by the time he was 27. With a strong passion for mentorship, Peter has trained nearly 5000 entrepreneurs and founded Game Changers Academy. He is also the author of the international bestseller "6 Months to 6 Figures" and hosts the highly-rated podcast "Young Entrepreneur Lifestyle 2.0." In th...

Nov 21, 201754 min
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