2. For Lawyers: Why Do Clients Need You?

In this episode directed primarily to lawyers, Phyllis discusses how to ensure your clients know why they need you.

Problems with today’s legal industry that causes clients to not understand why they need lawyers:

• "They should know our value” mentality
• Nobody actually knows what lawyers do
• Lawyers = messy and expensive (everything becomes more complicated)

Solutions:

1. Know their business/background
2. Understand what others in their business (with similar background) do and need in legal process
3. Don’t be reactive (don’t just ask –what can we do for you?)
4. Help them evaluate at what point they actually need lawyers (use: GMCD method - listen to EP01. For Clients: Why Do I Need Lawyers?)
5. Give them clear steps based on their current business path and show them their legal needs from this point forward → have an honest discussion with them of when they actually need lawyers throughout those steps (investment)

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