Dashlane's Super Bowl Ad Proves Password Managers Have Arrived

This year’s crop of Super Bowl ads includes plenty of the usual suspects: expensive cars, cheap beers, big tech. But among the companies coughing up a reported $5.6 million for 30 seconds of Big Game glory is one name most people have never heard of, selling a product that many don’t know exists: Dashlane, an app that manages your passwords. It’s not that password management is entirely novel.

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