You have a go-to-market problem.
Jul 21, 2023•21 min
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Episode description
You don’t have a marketing problem.
You don’t have a sales problem.
You don’t have product problem.
You don’t have a customer success problem.
You have a go-to-market problem.
On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem. Couple of takeaways for me:
- Net Revenue Retention: Double your revenue every 5 years without adding a single new customer
- Number #1 GTM Challenge: Relying on Heroic Sales Efforts
- Who owns GTM in your org? Spoiler: Your CEO
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