Building B2B Products Customers Love
Jun 30, 2023•29 min
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Episode description
We talk a lot about go-to-market strategies in marketing, sales, and customer success on this show.
But all of that wouldn't work if we don't have a great products that customers love.
Great marketing/sales/CS can't save a bad product.
Dr. Else van der Berg and I discuss in this week's show how to build a B2B products or services that customers LOVE.
Couple of take aways for me:
- Marketing/sales can’t save a bad product
- Competitive differentiation is not a marketing only problem
- Validate your assumptions around your ideal customer profile, etc
- It’s counterintuitive to validate & we have to work hard to counteract this
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