Send us a text CRO veteran Dylan Ander (Founder, heatmap.com ) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp —and why the name matters for brand authority, SEO, and inbound. We break down why GA4 falls short for eCommerce , how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics . Dylan unveils element-level revenue analytics — Revenue per Clic...
Aug 12, 2025•54 min
Send us a text Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin? You're not alone. So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum. But what if you could flip the script? In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one. One of our clients generated $250,000 in GMV within 24 hours —and ...
Aug 05, 2025•11 min
Send us a text What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off. Hi, I’m Jordan West, founder of Social Commerce Club —the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation , all by turning TikTok Shop into the centerpiece of their gro...
Aug 01, 2025•12 min
Send us a text In this episode of Secrets to Scaling Your eCommerce Brand , Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution . Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you’ll learn: Why most markete...
Jul 30, 2025•40 min
Send us a text Want to save $100K+ a year in your eCommerce brand? Start here. If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call. In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them. Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse. Here’s what you’ll learn: ...
Jul 25, 2025•15 min
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025! 🚀 Whether you’re running your own brand, leading a marketing team, or managing an agency, dis...
Jul 23, 2025•52 min
Send us a text Unlock the secret to high-impact ad creative and stop fighting the algorithms! In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025: Explore & Expand vs. Outdated A/B Testing • Discover why Meta’s Bayesian engine fights your split-tests—and how switching to an “Explore & E...
Jul 16, 2025•43 min
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Unlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 bra...
Jul 11, 2025•12 min
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—walks y...
Jul 08, 2025•10 min
Send us a text What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema , Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity. Timestamps: 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…” 02:00 – Acquisition: “I would say acquisition, definitely tricky…” 06:37 – Core...
Jul 02, 2025•27 min
Send us a text In this deep-dive conversation, Jordan West welcomes Curtis Matsko , founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth. Timestamps: 00:07 – Intro: “How do you bu...
Jun 27, 2025•41 min
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling with Meta CPMs rising 30 % while TikTok creators cash in? Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn T...
Jun 25, 2025•33 min
Send us a text What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built? That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public. In this no-BS episode of **eCommerce OS Fast Track**, we break down: The inside story of se...
Jun 20, 2025•26 min
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter. But what if the highest-leverage growth channel you’re ig...
Jun 13, 2025•27 min
Send us a text Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox. So, how do you break out? In this power-packed episode of Ecommerce OS Fast Track Sessions , Jordan West is joined by 8-figure Amazon seller Charles Chakkalo , who’s navigating the exact transition from Amazon dominance to owning the DTC game. Together, they unpack the mindset, systems, and strategie...
Jun 10, 2025•25 min
Send us a text TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system. What you’ll learn in this video: How to find your top-perform...
Jun 06, 2025•33 min
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compounding investment platform that rewards brands who commit to volume, patience,...
Jun 04, 2025•7 min
Send us a text 🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/ 👨🏫 Join my Skool community: https://www.skool.com/tiktokshopelite... Work with Jordan personally at https://www.ecommerceos.co Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies It’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart creator p...
May 30, 2025•56 min
Send us a text Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth. Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today. Key Takeaways: You’re not scaling if your d...
May 27, 2025•19 min
Send us a text Selena Gomez’s latest venture, Serendipity Ice Cream , is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS , Jordan and Miguel tac...
May 21, 2025•17 min
Send us a text Still just using ChatGPT for copy and a few product images? You’re 10% of the way there. In this episode of Secrets to Scaling Your Ecommerce Brand , I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce. We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human. Time Stamps: 00:01 – 03:00 → Intro & founder backstory 04:00 – 09:00...
May 15, 2025•36 min
Send us a text You spent thousands on influencer marketing… and barely got a sale. The problem isn’t the creator. It’s your system. In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue. This is for you if: You’ve run influencer campaigns and saw little-to-no return You’re still paying flat fees with no tracking or affiliate backend You want to build a repeatable influencer mod...
May 13, 2025•32 min
Send us a text If your TikTok Shop ads aren’t converting, it’s probably not your product. It’s your first 3 seconds. Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic. From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers...
May 09, 2025•11 min
Send us a text You're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing. In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash —and how to plug the holes before it's too late. We walk through the real math behind a $100 order , the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators. This isn’t just about sales volume. It’s about contribution margin—the number tha...
May 05, 2025•10 min
Send us a text You don’t need a sexy product. You need a story that hits emotion first. In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too. Here’s the truth: if you’re struggling on TikTok, it’s probably not your product. It’s the way you're showing it. From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to...
Apr 30, 2025•11 min
Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand , I sit down with Kareem, CEO at Veiled , the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences is Veiled’s unfair ad...
Apr 16, 2025•27 min
Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich , CEO & Founder of SegmentStream , to unpack: Why conversion-based tracking no longer works How outdated attribution models (even MTA) are misleading marketers Why traditional MMM and geo-holdouts aren't viable for most brands The...
Apr 09, 2025•47 min
Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s your ...
Apr 03, 2025•12 min
Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing —and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon , we’re just getting started. And here's the thing... Most people only show you what worked after the fact. I’m going...
Mar 26, 2025•12 min
Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions … but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect —and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman , founder of Full Circle Agency , who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridg...
Mar 19, 2025•29 min
