This restaurant marketing podcast looks at the 7 most common mistakes Restaurant owners and their marketers make. Many are easy to avoid so have a listen and learn what you can do to increase your chances of finding new customers and turning them into repeat customers! Are you making these restaurant marketing mistakes? The restaurant industry is tougher than ever, so you need to be bringing your A game to every part of the Restaurant game to increase Restaurant Profitability. You don't want to ...
Jul 28, 2023•31 min•Season 1Ep. 169
We look at the big Restaurant Marketing Trends in 2023 and how you can use them to increase profitability in your Restaurant. How will AI change the Restaurant Industry - this will make a big difference for some Restaurants. Lastly, pricing. This will be make or break for some Restaurants so you need to get it right. We discuss the changes occurring and how you should think about the problem. All this and more to give you ideas on how to increase the profitability in your Restaurant this year. 2...
Mar 09, 2023•34 min•Season 1Ep. 168
We look at the big Restaurant Trends in 2023 and how you can use them to increase profitability in your Restaurant. We discuss - How smart Restaurants will be addressing labor shortages - a couple of really interesting ways to optimize your labor. Targeting customer demographics to improve marketing success and profitability. Restaurant micro niching. All this and more to give you ideas on how to increase the profitability in your Restaurant this year. 2022 was a tough year for a lot of Restaura...
Feb 17, 2023•29 min•Season 1Ep. 167
We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant. This episode looks at consumer preferences and Restaurant Delivery. Because of COVID, delivery has been a big influence on Restaurant profitability. What will happen in 2023 and how can you make it profitable? 2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences. Ha...
Jan 20, 2023•32 min•Season 1Ep. 166
We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now. A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing. Have a listen to this podcast to learn how you can run some successful marketing campaigns to grow your Restaurant. Don't forget to check out our free Restaurant Website Audits . If you think ...
Oct 26, 2022•34 min•Season 1Ep. 165
As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to be on point. We discuss what we see working for Restaurants now, and how you can increase revenue and more importantly, increase profitability. Have a ...
Oct 10, 2022•29 min•Season 1Ep. 164
Hiring for restaurants is the number 1 problem for so many restaurants around the world right now. We cover some of what we see working for our customers and some of the ways that you can do more with less to make do with the staff that you have. Not an easy problem to solve, but these ideas should definitely help. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mi...
May 25, 2022•32 min•Season 1Ep. 163
This is Part 2 of our Restaurant Trends for 2022 podcast series. We analyse the trends for Restaurants, Restaurant customers and employees along with the big macro economic trends and then discuss how they will impact Restaurant operators and what you can do in your Restaurant to improve Restaurant profitability. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mist...
Jan 06, 2022•34 min
What are the macro economic trends that will impact Restaurants and more importantly Restaurant profitablity. We analyse the big trends along with changes in technology, changes within the restaurant customer base and just as importantly - your team. We put all these together to discuss what the big trends will be for Restaurants in 2022 and how you can benefit from them. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customer...
Dec 30, 2021•33 min
What is the "Great Resignation" How will it impact your Restaurant? We discuss ways to best manage your most important asset, your people. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more info...
Dec 10, 2021•34 min
We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minut...
Jun 07, 2021•30 min
This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the...
May 23, 2021•31 min
This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. Part II will cover what we can all do. Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and...
May 18, 2021•28 min
Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques. We discuss how it can work in your Restaurant. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas o...
May 10, 2021•29 min
Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more ...
May 02, 2021•29 min
Marketing for a Restaurant is often the missing ingredient for Restaurants. This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is no where near enough to be successful. Remember - you don't want to have the best Restaurant that no one has ever heard of. Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing. Don't forget to check out our free Restaurant Website Audits . I...
Apr 25, 2021•35 min
Marketing for a Restaurant is often the missing ingredient for Restaurants. We look at the 7 Reasons that successful Restaurant operators market their Restaurants. (Hint: It is certainly not just to get more customers!) Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how t...
Apr 19, 2021•27 min
We continue our look at 10 (+) free and easy to use Marketing tools in your Restaurant. Don't forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podcast shownotes for more information on this episode....
Mar 25, 2021•37 min
Restolo - the Restaurant OnLine Ordering system is going nuts. Low commission to help you increase profitability in your online ordering business. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. This episode discusses 10 free and easy tools you should be using to drive your Restaurant profitability. Even if you aren't doing the restaurant marketing yourself, you need to know about these tools so that you know your outsourced marketing company ...
Feb 24, 2021•28 min
This podcast episode follows on from our Restaurant Value Engineering series. We discuss where Restaurant OnLine Ordering systems are at today and where we think they are headed. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret ...
Feb 15, 2021•26 min
This is the fourth episode in our Restaurant Value Engineering podcast series. We look at real-world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podc...
Feb 08, 2021•26 min
This is the third episode in our Restaurant Value Engineering podcast series. We look at real world examples to help you increase the profitability of your Restaurant. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get some ideas on how to find more customers. Check out the Secret Sauce podca...
Feb 01, 2021•25 min
This is the second episode in our Restaurant Value Engineering podcast series. We take a deep dive on a great marketing and business idea that was well executed by KFC Japan and break it down using the lens of Restaurant Value Engineering. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation chat with one of our team and get so...
Jan 17, 2021•25 min
We discuss the concept of Restaurant Value Engineering. What is it? Why do it? What are examples of Restaurant Value Engineering? How can it help you increase the profitability of your Restaurant? Check out the show notes for the podcast where you'll find more details on this weeks episode. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minut...
Jan 09, 2021•26 min
This is Part 3 of our Resto Trends 2021 series. Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. 2020 has been a year that has been very different to what we expected. We discuss the food, marketing and business trends for your Restaurant in 2021. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligati...
Dec 29, 2020•37 min
This is Part 2 of our Resto Trends 2021 episode. Check out Episode 1 of our Restaurant Trends for 20201 series if you missed it. This episode talks about the changes in the online ordering and delivery space and how Restaurants will work to increase profitability in a very dynamic space. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute n...
Dec 20, 2020•34 min
We look at how COVID-19 has impacted the Restaurant Industry and how you can position yourself in 2021 to survive, revive and maybe even thrive in what has been for most Restaurants around the world, a truly awful year. Don't worry - there are some things to be hopeful about. Do forget to check out our free Restaurant Website Audits . If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15 minute no obligation...
Dec 15, 2020•28 min
Our last episode was part one of our look at Restaurant USPs . . Have a listen for some great tips on how a Restaurant USP can increase your profitability. This week we look at lessons for Restaurant Owners from the closure of Sizzler Australia. A sad development for staff and customers. Collins Foods Limited have talked about the effects of COVID-19, which obviously had a huge impact, but there are more issues that I think we can all learn from. https://www.facebook.com/watch/?v=366008934071905...
Nov 18, 2020•25 min
Our last episode was part one of our look at Restaurant USPs . . Have a listen for some great tips on how a Restaurant USP can increase your profitability. This episode looks at Restaurant Unique Selling Propositions examples and how to create one. Check out our free restaurant online ordering system . It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer. We are giving it away free to help you survive through the Corona Crisis. Have a listen to t...
Oct 20, 2020•22 min
Our last episode looked at how to plan to reopen your Restaurant with the new COVID-19 normal . Have a listen for some great tips to help you survive the coronapocalypse. This episode looks at Restaurant Unique Selling Propositions. What are they, why are they important and what they can do for your Restaurant. Check out our free restaurant online ordering system . It's free, integrates with Stripe and notifies you on mobile, PC, email and Epson TM-82 docket printer. We are giving it away free t...
Sep 25, 2020•21 min
