AND WE'RE BACK!
It’s no secret Hairstylists have the best job in the world. The ability to make connections with different people, make people feel beautiful, and transform others lives. But sometimes we forget to take care of ourselves, set aside time to work on our business not just in it, and take a moment to appreciate the amazing industry we get to be apart of every single day.
My name is Samantha Lacoste and I am a hairstylist, salon owner & educator and I’m so excited that you are here to stay inspired and grow from some amazing people in our industry and I’ll let you in on a secret, you might just find out that you are not alone! We are all all human and have so much more to learn in this thing called life. Welcome to The Secret Life of a Hairstylist.
In this episode, we break down how to set your self up for success in 2025. What are the best numbers to look at in your business, how to create the perfect schedule and how to organize yourself in the best way this year so you can hit both personal and business goals this year. Lets make this the BEST YEAR YET!
We all need a good laugh sometimes, this episode is filled with funny stories that happen behind the chair, and you might even relate to some! Enjoy some more secrets spilled on The Secret Life of a Hairstylist.
Numbers are the one thing we all hate to think about as hairstylists, but in reality it's the most important thing for us to think about. I'm breaking down some really important numbers for us to look at in our business whether you are an independent stylist, a commission salon owner/stylist or a booth rental salon. Take a listen now! IG: @secretlifeofahairstylist @hairbysamlacoste...
The industry has changed more in the last 2 years than it has in the last 20, join me in a thought provoking conversation on the way our services have changed and how we can maybe format them different to grow our clientele, we talk about new stylists coming into the industry and the education journey you take, and the investment salon owners take to train new stylists in the industry. IG: @secretlifeofahairstylistpod @hairbysamlacoste...
Training associates (apprentices) can be one of the highest expenses in your business, Lorelle and I go through her tried and true associate training, we shoot the shit on salon ownership and the difference between Gen Z and millennials. Take a listen to the episode now! Resources: Lorelle's IG: @lorelleperrin Course: https://thesalonproper.mykajabi.com...
I'm so excited to talk to the one and only Chan Bhasin about her growth in the hair industry. We're talking BIG colour corrections, creating killer content to grow her hair & education business, & the most important, mental health. What you see on social media is not always real life, we're talking about how she deals with imposter syndrome all the time, and how she's conquering this industry. Take a listen to this episode! Chan's IG: @blendsbychan @secretlifeofahairstylistpod Save with ...
I can't believe how far AI has come in such a short amount of time, and it's about time we start talking more about how we can utilize it more than we fight it. From how to make processes easier in your business, to how to grow your client through marketing with AI, there are so many different ways we can use it. In this episode, I am specifically talking about ChatGPT, as resource I've utilized throughout the last year to grow my business and make things just so much easier! Take a listen now! ...
I am SO excited to announce this new series apart of the SECRET Life of a Hairstylist, where we are sharing all of our most funniest, embarrassing & downright laughable stories about being behind the chair. These episodes will probably be the most relatable episodes, make you feel like you're not alone, humanize us & we just wanna have a good laugh! So for all the Bravo fans out there, I got a little inspired, so welcome to our very own Secrets Revealed. If you're DYE-ing to share your s...
This two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter syndrome, finances, and SO MUCH MORE. I can't wait for you all to take a listen and share with us some of your own struggl...
This two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter syndrome, finances, and SO MUCH MORE. I can't wait for you all to take a listen and share with us some of your own struggl...
I'm so excited I finally got Blake Reed Evans on the Podcast to chat about one of my favourite things, Salon Ownership! We talk not only about some of the biggest learnings in growing a successful salon, but also keeping the culture in a salon of 5 to a salon of 70, how to hire the right employees AND KEEP THEM, how quickly we can get caught in the comparison trap of social media and even some of the biggest social media strategies he learnt at the Salon Centric Meta event last month. Make sure ...
We are still only in January, and there is so much time to accomplish the things we want to achieve this year. So why not take this month to organize ourselves and set ourselves up for success so all the actions we want to take this year don't get pushed to the side and forgotten about. We are capable of doing so many things in this career, but sometimes we just need to lay it all out, have someone (or ourselves) hold us accountable and a plan to keep us going so we can MAKE IT HAPPEN! Whether i...
I'm sharing all the In's & Out's of 2024! This is the year we make things happen and we can only do that if we chuck out the old bad habits and bring in the new amazing ones! No matter if you're a salon owner, stylist or solopreneur, these IN's will bring success, wealth and freedom into 2024 with you. Take a listen! Salon Owner Collective: Virtual Series (First session: "Salon Success Blueprint") Tickets available - https://www.eventbrite.ca/e/780914796177?aff=oddtdtcreator IG: @hairbysamla...
This can be one of the biggest struggles in not only owning your own business , finding stylists who fit well with your salon, your brand, and are there to stay! Do they fit in with your values, will they get along with your team, are they invested in your space, not just looking for a job? Plus, this episode is great for stylists who are struggling to find the right fit. What are some things you need to look for when looking for the right salon. These are all of the things we're going over in t...
This one is FULL of Golden Nuggets! Laura Nelson and I chat about the different ways you can create a memorable salon experience that has nothing to do with what happens in the chair. The salon experience is probably the most important part of what keeps your guests coming back to you, so how can you keep yourself fresh in their mind, and make them wanting to come back for more. Make sure to hit and play from start to finish, because theres so much we go over! Resources: Laura's IG: @lauranelson...
What an episode! I couldn't stop listening, with the flow of conversation. In this episode Laura and I talked about growing a 6 figure business behind the chair, our issues with money mindset, how to raise our prices, what to focus on on social media and so much more! Hit play to listen to this episode now! @iamlauraelizabeth @secretlifeofahairstylistpod...
We can confidently say our industry has changed more in the last 3 years than it has in the last 20. We're seeing clients come in less frequently, the cost of living has increased and we are having to service our clients in a whole new way. In this episode, I am sharing all my thoughts on where our industry is today, what needs to change and how we can continue to grow our business BTC. Leave a review or message me on IG @secretlifeofahairstylistpod to share your thoughts!...
Kendall Dorsey is known for styling such celebrities as Nikki Minaj, Rihanna, Alicia Keys, Kelly Rowland to name a few. In this episode we're talking about the power of a curl, working on set, working with curl textured hair, and even a few tips on working with wigs! The Curl Wow Ambassador is sharing all his tips with us on todays podcast so click now to listen! Use code MELT20 to get 20% off Colorwow products @colorwowhair Kendalls IG: @kendalldorsey1 Podcasts IG: @secretlifeofahairstylistpod...
I'm chatting with Stephanie Russell about Psychological Safety. It's all about having difficult conversations with your guests and staff, how to navigate building a team without the stress and anxiety taking over and how to protect your own energy! What a way to make a comeback to this podcast, take a listen now! Stephanies IG: @psychologicallysafesteph Psychologically Safe salon training Stephanies Freebies: https://www.wavesociety.ca/freepsychsafesalonguidebook The podcast IG: @secretlifeofaha...
We have all gotten so caught up in the technical side of hair, that sometimes it's easy to forget about the interpersonal skills, The Consultation! Hands down the most important part of the service, it's their first impression of you and the salon, the way they will remember you, the part that can make or break a service. But I won't dive to deep into it, because Educator & Hairstylist Danielle Wulff is here to break it down and remind us of the little things that make a BIG difference. Pres...
Are you using Canva to build your business yet?! This is a tool I use pretty much daily and I am constantly discovering new ways to utilize it to build our business. So I wanted to share a few of the ways I use it with my team to keep our communication clear and our brand consistent! Hope you enjoy XOXO Resources: Canva.com Referral link! https://www.canva.com/join/lwh-kqn-mjx...
Let's face it, we need money to do everything! So why are we so afraid of it? In today's episode, we are chatting with Misty Jayne, a money mindset coach & hairstylist on how to overcome raising our prices, how to not fear money, how to set ourselves up for the future and how to get out of debt! Take a listen to this weeks episode now! Resources: @_mistyjayne_
The founder and voice behind the Foils & Coffee Podcast, Simone chats with clients to get their perspective on their appointment! Sometimes we need those little reminders that they might not understand what the heck we're talking about, or if they're upset about their hair, it might not be us but something internally going on. This is a great episode to break down not only the importance of a consultation, but how we could do better in our consultation to understand our clients point of view...
Why do we have a fear of raising our prices? Why are we scared to tell our clients we've raised our prices? Why do we fear having more money? We're covering all of this and more in todays episode with Tenika Tang. Take a listen! Resources: https://www.instagram.com/tenika_tang/
To understand how to best do business, we have to be able to understand ourselves first! Human Design is a tool we can use to understand how we make decisions, how we best practice productivity, even how to grow our clientele and everything in between! Listen in on todays episode where I chat with Hairstylist & Human Design Coach, Lindsey Means. Resources: @lindseymeans_ www.samanthalacoste.com...
Our website is our first impression! So let's make sure it's the best impression yet! In this episode I am sharing 5 ways in which we can utilize our website, ways in which we can grow clientele, get butts in our chair, and make actual money even while we are closed! Listen now to get in on the secret!!
Is owning a suite salon really worth it? Instagram makes it look so cool and pretty, but what really goes into owning your own suite? I brought Alicia Hayes, a suite owner & hairstylist mentor, on the podcast to talk about her experience opening a suite, what brought her to that decision and all the pretty little details that go into it. You don't want to miss it! Resources: @alicialovesbalayage Free resource 1:1 Mentorship for commission Salons with me...
Ready to dive head first into 2022? We're breaking down the numbers you need to look at from 2021, how to set your goals for 2022, what can stand in the way and how to put those goals into action! Hit play on todays episode so we can kick 2022 into high gear! Resources: Downloadable Goal Setting workbook 1 on 1 Mentorship Session @hairbysamlacoste...
I sat down with Coach, Educator & Hairstylist, Stephanie Russell, to talk about Salon Ownership & creating an atmosphere that not only is positive for them to come work in, but an atmosphere based on teamwork. We're talking about some of the biggest issues facing employee retention and how we can change our industry for the better. Hit play on todays episode, you don't want to miss it! Resources: https://www.wavesociety.ca IG: @stephanieclaritycoach www.samanthalacoste.com...
We're creeping up on 2022 and you might be wondering, should I hire a receptionist or not? Adrienne and I are talking all the reasons to hire one and all the reasons to not hire one. Because the reality is, what right for one person, might not be right for the next. So hit play on this episode and let us know what you think! @hairbysamlacoste @adriennehofer...
